Inqubomgomo Intengo. Kuyini wekhasi Ukuhweba?

Indlela abathengisi ukusetha izintengo ze-imikhiqizo yabo? Kuyini margin futhi margin? Lezi imibuzo zibakhathaza, futhi umthengi futhi ibhizinisi Wabasaqalayo.

baqonda ngokucace ukuthi lokhu wekhasi ukudayisa, ubophekile ukuba ubani uya ukuvula isitolo sezinto. Umqondo margin futhi margin ziyahlukahluka, nakuba phakathi kwawo kukhona uxhumano sobala. Imajini kubonisa kangakanani inzuzo kuletha ngamunye atshalwe ukuthengwa dollar izimpahla. Ifomula wekhasi kuyinto - kwendibilishi / (100 + kwendibilishi), libonisa inzuzo kanjani kuyo yonke dollar yokuthengisa. Ngakho-ke yini ukuba siqondiswe kokufaka omunye wekhasi izimpahla, ngaphandle esasinedumela elibi, "kudingeka imali"?

Umncintiswano nentengo isu

Uma umncintiswano emakethe kuphezulu kakhulu, it is, ngokwalo, umsebenzisi ukhetha esitolo namanani entengo aphansi, ngokunjalo zokuqapha njalo encintisana setha cishe amanani efanayo yezimpahla.

Kulezo izimakethe, lapho izindaba isithombe, isimo noma isevisi, intengo kwezimpahla ingahluka kakhulu. Lokhu, isibonelo, izitolo uphawu izingubo, izindawo zokudla, izitolo ekhaya Imishini kanye electronics nokunye. I yimpumelelo ngobuqili bekopisha izinkampani ukuncintisana, ngakho abathengisi abafuna nganoma iyiphi indlela ukuze uhlole kusukela mncintiswano, kufanele siqhubeke ziphenduke kuleli imigomo yesevisi, ukuze sihlinzeke izinhlelo ezengeziwe futhi izimpahla, kukhona njalo "ukuchaza" kumthengi kungani kufanele sizinake ngaphezu futhi eyenza ikhasimende kusuka esitolo noma isivakashi lokhu ekhethekile yokudlela. Futhi isiqubulo ngokuphelele akwanele ezingacacile "sisebenzela ingxenye premium."

Izindleko zamanani indlela

Omunye khetho Inqubomgomo nokubiza inkampani - is zamanani esekelwe izindleko zokukhiqiza. Inani le ndlela kufanele amboze zonke izindleko futhi afaka nesilinganiso inzuzo. Le ndlela eyamukelekayo uma kungekho mncintiswano egcwele kulesi sigaba emakethe, uma umkhiqizo akuyona lezimpahla isidingo nsuku zonke futhi umthengi ngeke uphawule ukwanda intengo, uma umgomo ngokushesha futhi ngaphandle nokulahlekelwa ukuqeda izimpahla ngokweqile. kahle kakhulu nayo sokubalwa intengo kufanele kuqondwe ukuthi nesilinganiso enjalo ekuhwebelaneni okuyinto izindleko zokukhiqiza, elisemnyango izindleko ibhizinisi ephathelene nokuthengiswa kanye kwemikhiqizo emakethe.

Zamanani esekelwe value kwamakhasimende

Kulesi indlela, usebenzisa ukuhumusha intengo ngokuya nokumaketha. Lo mkhiqizo kuwufanele kakhulu, ngoba kangakanani ukulungele ukuthenga. It isicelo lelisu ezimakethe kanye funa inelastic. Lokhu kumisa eziseceleni e ukuhweba iimfesi ubucwebe, ubuciko, umklami izingubo, izesekeli nje esinye isimo. Noma kungenzeka imikhiqizo abampofu. Kulesi ingxenye, funa futhi inelastic, njengoba impesheni ngeke azinake ngaphezu, ngisho noma ukwenza ngcono ikhwalithi yomkhiqizo noma isevisi isitolo. Nge yencazelo ofanele izethameli eziqondiwe, nezidingo zalo nokusemqoka uhlale yaleli su kungaba nemiphumela emihle kakhulu. Umthengi akusho bacabanga ukuthi nesilinganiso anjalo esikhathini ukuhweba futhi lokho kufanele kube, uma umdayisi ithole iziyisikhombisa kudingekile ukuthonya iklayenti.

Ukungabi inqubomgomo zamanani

Uma amanani esitolo ukushintsha kaningi kakhulu, umthengi osola play olungcolile angeke usakwazi ukuphinde ubuye. Uhlelo amabhonasi, izaphulelo kumelwe baqiniseke ecacile kumakhasimende kanye nokugcina abasebenzi, kungenjalo kuyoba like uzama ukudida futhi akhohlise.

Akufanele kube izaphulelo abahlukunyezwayo. Ekugcineni, lokhu kungase kuholele ekubeni ngeqiniso lokuthi imali akwanele ukuthengwa kwezimpahla. Leli phutha ngokuvamile ukwenza lezi zifiki musa ngempela ukuqonda lokho ukuhweba wekhasi. Kungenzeka ukuthi inzuzo ngokwanele efanele ngokulambisa okhokhela ngokwayo (kahle, uma ukhokhela).

Akekho Izimpahla noma accountant Awukwazi ukusetha amanani. Eyokuqala akazi lutho mayelana izindleko yesibili - ukuma umthengi kanye portrait.

imibuzo kakhulu njalo ikhasimende mayelana nokuthi kungani ezibizayo ngakho - ke iyisiginali icala ukumaketha kanye isigaba abaphathi. Inani is hhayi obala "ngoba inhlanhla", kumele kube nengqondo. Umdayisi kufanele bakwazi ukudlulisela umthengi kungani lokhu ekhethekile sinkwa futhi kungani kuyabiza ngaphezu ekhoneni. Uma isifundo esinjalo akuyona ke intengo kuzodingeka zingancishiswa. marketer upscale - a manipulator abanamakhono abathengi bayazi.

Indlela enhle kakhulu yokuba zamanani

I ukuze zamanani indlela efanele kungenzeka nge ukuqonda ngokucacile ukuthi likhona izindleko izimpahla, ntengo kungaba njengoba low ngangokunokwenzeka, futhi lokho umthengi uzimisele ukukhokha (akuzona zonke, kodwa nomele obuphathekayo izethameli eziqondiwe). Kumele njalo kwenziwe ukuhlaziywa sokuncintisana, kuchazwa eziseceleni e ukuhweba iimfesi kwezimpahla efanayo.