Marketing Communications System

uhlelo ezimisiwe marketing wezokuxhumana inhlangano yisimo kubalulekile kusebenta kwato njengebhizinisi iyunithi agcwele, kanye nomthelela yimpumelelo isikhundla emakethe. Umthelela yezokuxhumana i nezimo zezimakethe nasezidingweni ezishintshashintshayo, kubaluleke kakhulu, ngoba emakethe elicwile izimpahla ezengeziwe. Ngaphezu kwalokho, abathengi bazimisele ukuba anakekele izidingo zawo ezikhulayo, nezindlela wokuncintisana, izinguquko bebheke eyinkimbinkimbi, usebenzisa amathuluzi okuthuthukile zokusebenza ngolwazi.

Ukuze ukukhiqizwa bekuhlela ne yokuthengisa kwaba umkhuba omuhle, kubalulekile ukufunda ukuthengisa, kuncane ukukhiqiza izimpahla kanye nokukhiqiza ngqo yokuthengisa siteshi. Ukusebenzisa isisusa izimali, kubalulekile ukuqinisekisa ukuthi inzuzo yokuncintisana (izici ehlukile) izimpahla ithengiswe babaziwa ukukhomba amakhasimende.

Uhlelo kukhuthazwa nokuxhumana ophishekela imigomo ezimbili ezihlobene: ukwenza umkhiqizo ezikhangayo futhi izimpahla - eyaziwa. Yiziphi imigudu yokuxhumana kufanele asebenzise lesi simiso?

Iziteshi yokuxhumana noma zokuxhumana eziyinkimbinkimbi, yilezi:

- umsebenzi izisebenzi ngokuya ethengisa siqu;

- ukukhangisa;

- izindlela ukukhuthaza yokuthengisa;

- ukuxhumana nomphakathi.

Abasebenzi ngokuya yokuthengisa siqu - ukukhulumisana, okuyinto simele siqu kanye ezimbili-indlela yokuxhumana (inkhulumomphendvulwano), ngenhloso okuyinto isisusa wekhasimende esenzweni ukuthengwa, ngaphezu, yokuthengisa akekho omunye ngaphandle njengoba umthombo wokwaziswa ucwaningo.

Ukukhangisa kuyindlela ikhokhwe eyodwa-indlela zokuxhumana nowonk 'uwonke, ivela emthonjeni ethile, futhi ukusekela eqondile noma engaqondile imisebenzi marketing kwenhlangano.

Sales ukukhuthazwa kanye nokukhangisa sigcwalisa umsebenzi abasebenzi ngokuya yokuthengisa siqu futhi ukwandisa futhi ukwanda yokuthengisa kwezimpahla ezithile.

Ubudlelwano obusesidlangalaleni Uyi isinyathelo ngamabomu yokwakha isimo ngokwengqondo ukwethembana nokuqonda phakathi umkhiqizo kanye izithameli. Kule ndaba, inhloso yokuxhumana - hhayi ukudayisa umkhiqizo, futhi sibanikeze nosizo abaludingayo ukuze netento ngekwemagugu zokuziphatha.

Ngaphezu kwalezi izindlela bendabuko kuyadingeka ukubalula wokuxhumana ngqo: Fairs, ukudayiswa zincwadi, imibukiso kanye telemarketing.

Iziteshi Ukuxhumana kumele asebenze Ngohlelo, futhi ngakho-ke kuyadingeka ukuba ukwaba kahle isabelomali ukuxhumana phakathi kwezokuxhumana, okusekelwe imininingwane izimpahla ithengiswe kanye nemisebenzi yokuxhumana.

uhlelo lokumaketha nokuxhumana has amathuluzi ezimbili eziyisisekelo babe nethonya elikhulu kakhulu yokuthengisa imiphumela. Lona umsebenzi abasebenzi ngokuya yokuthengisa siqu neziteshi ukukhangisa. Uhlose ukusebenzisa lezi ziteshi, kudingeka uqonde ukuthi oxhumana ngqo kukhona ukukhangisa ukuthi kusebenze kakhulu.

Yiqiniso, ethengisa siqu ukukhangisa ku nokusebenza ngendlela ephakeme kakhulu. Kodwa izinzuzo zokukhangisa ukubaluleka kwayo. Phela, ukuze lelisu koxhumana naye oyedwa nezethameli ngokusebenzisa ukukhangisa ishibhile kuka usebenzisa oxhumana siqu amaklayenti ezingaba khona.

Ukukhangisa kwenza kube nokwenzeka esikhathini esifushane ukuxhumana ne inqwaba amakhasimende, kuyilapho ngisho best umdayisi ihora ububanzi elinganiselwe. Ngesikhathi esifanayo maqondana umkhiqizo othize ngobubanzi emincane abathengi, ukusebenza kwe-siqu selling ngokungangabazeki ephakeme.

uhlelo lokumaketha nokuxhumana kuyinqubo ezimbili. Kuthinta izethameli ezingaba, ngesikhathi esifanayo, ethola ulwazi esiphikisayo mayelana nokulindelwe ngamakhasimende kanye ukusabela izilaleli. Ubunye lezi zinto kwenza kube nokwenzeka ukuba sifinyelele nethonya elihle yokuthengisa.