Indlela ukwandisa yokuthengisa. Izinkomba sales

yokuthengisa nokudayisa kuyizinto ezivamile uhlobo lwebhizinisi. Ngakho, oxhumana ngqo nekhasimende inikeza ithuba ukunikeza iphuzu okudayisa of ezikhangayo. Nokho, umkhuba libonisa ukuthi ezinye izinhlangano ibhizinisi akahlalanga kulawo nemisetjenzana okungabuzwa ukuletha inzuzo kakhulu. Modern Izitolo okudayisa abanikazi ngokuvamile abacabangi ngalokho izindlela noma amathuluzi ukusebenzisa ukwandisa yokuthengisa. Nokho, ngisho nezinhlangano wahlanganyela wholesale, futhi ngezinye izikhathi ngicabange ngalokho okudayisa.

Ukuxhumana phakathi izinhlangano, ukuhweba kanye wholesale

Kukhona ezinye ubudlelwano phakathi izigaba ezimbili, okuyilezi:

- nge ukwanda yokuthengisa okudayisa waphawula ukwanda ku indices ehlukene Wholesalers;

- imiqulu yokuthengisa ukusebenza izincomo elithengisa kwandisa ezingeni ukwethembeka phakathi esidayisa okudayisa;

- lapho ikhumbula izici zebhizinisi ye ukuhweba iimfesi anda yokuthengisa Wholesalers ngenxa kangcono meet funa.

ukuqapha yokuthengisa

Demand, kokubili jikelele futhi umkhiqizo othize ekuphathweni wanamhlanje lokufaneleka esithile ngalokho kudinga ukuqapha njalo. Ukwakha zonke izimo ukudayiswa siyophumelela ngaphansi kwayo, udinga ukuhlela kahle uqobo inqubo, ecabangela izici ezithile, eziqala ngokubukeka emaphaketheni kwezimpahla, ophela amanani (lwezeMpilo Usizo) kanye amaphuzu yedivayisi yokuthengisa.

Yini okufanele kucatshangelwe futhi kuncike ukulawula kwenkululeko ukuhweba ukuphathwa? Okuhlangenwe nakho kubonisa ukuthi okwenza izixazululo ezifanele futhi ezisebenzayo, kufanele usibhekise ngokucacileyo ahlele ulwazi olufanele umsebenzi. Kulesi sigaba sokuqala zokuqapha - Ukuqoqwa nokuhlaziywa idatha. Okulandelayo - isinqumo ngokushesha.

izinkomba zokuveza indlela yokusebenza iphuzu okudayisa

Lokho yokuthengisa kungukuthi ekunqabeni, kubalulekile ukuqapha izinkomba ezimbili kahle okudayisa:

- isibalo amakhasimende ngokuvakashela esitolo;

- inani abathengi, into wathenga isitolo.

Inkomba yokuqala ibalwa nje. Ungakwazi ukuthenga emnyango ukubeka inzwa ezifanele ukubala amakhasimende kokubili angenayo noma aphumayo. Iphutha kulesi simo singenzeka kuphela uma umthengi ofanayo, angene, aphume izikhathi eziningana. Kodwa bayoba ezincane.

Izinkomba lapho isibalo amakhasimende esitolo kuncike

Phakathi kwabo ukuhlukanisa ayinhloko:

- indawo lapho uphuma khona okudayisa;

- khona izimpawu;

- esiyingqayizivele ethengisa isiphakamiso;

- Inhlangano yokukhangisa;

- amanye amasevisi.

Ngokuvamile, izitolo zokuthengisa ngokuvula amaphuzu ayo bagxile kuphela yezimbangela abalwe ngenhla. Futhi ochwepheshe wafakazela ukuthi kuphela Ukucabangela lezi yizinkomba ku eziyinkimbinkimbi uzokwazi ukugcina izinga nzile yokuthengisa.

Noma kunjalo, iphuzu elibaluleke kakhulu iyona indawo yokuxhuma. Ibe isilandelwa kukhethwa imininingwane izimpahla. Kuleli isici kanye inkomba yokuqala kuncike. Ngakho, uma kuziwa izimpahla kwansuku, indawo esitolo kubalulekile. Uma amabhizinisi kufanele ukuthengisa imikhiqizo nge ubunjalo ethile, kulesi simo indawo lapho uphuma khona akubalulekile kangako. Kungcono ukusebenza yokuthengisa ukwandisa khona izitolo ukuze sihlole kabanzi.

passability

Indawo endaweni yokudayisa umthelela ezicini ezifana permeability. Lesi sakamuva kunqunywa inani eliphelele izivakashi ezingaba khona. Kuze kube yimanje, umelele inhlangano ibhizinisi ongamelana emnyango esitolo, futhi babale abantu asebephumelele yilo esidayisa futhi wabheka Kuyathakazelisa kuye. kungenzeka konke abathengi ezingaba ukuthola idatha egcwele ihlukaniswe abesilisa nabesifazane, kanye ukuzisabalalisa ngobudala.

Signboards

Ngemva kokumiswa cross-esitolo kubalulekile ukuheha izivakashi ezingaba ukubuka. Isibonakaliso isetshenziswa njengethuluzi eliphumelelayo ukuba:

- obonakalayo futhi sigqamile;

- ukuchaza ngokucacile imininingwane izimpahla, lapho umuntu Ungathenga esitolo;

- ukumemezela izinzuzo ukuthenga okunye (amanani aphansi, ezihlukahlukene futhi high quality).

Ukunquma ukuthi kusebenza izimpawu, ngeshwa, kunzima. Lokhu kungenziwa indlela empirically kuphela.

Abahlukile Okuthengisa isiphakamiso

Uma ungeke ukwazi ukuhlela iphuzu ukuthengiswa nge traffic high, kodwa isifiso ukuziqalela amabhizinisi abo siqu, kule kuyokusiza lokhu isici. Abahlukile ethengisa isikhundla - okuthile okungawela kuso noma yisiphi abathengi bangafuna ukuya esitolo, esemgwaqweni ngisho ku alley. Ngakho, into yokuqala edingekayo, ukuze yokuthengisa bebelokhu uhlamvu esitebeleni njalo, - ukuhlinzeka izimpahla noma amasevisi uhlukile by ncazelo. Umphumela ungase ube ukungahambisani isibonelo kanje:

- supply ngqo yetiye IsiShayina (kuka 1000 izinhlobo);

- yokuhlanza European (amahora 5 kuphela);

- onobuhle ezingaphezu kuka-100 amanzi ashisayo ne ukufakwa khulula;

- belyashi okumnandi izinga okusezingeni eliphezulu at amanani aphansi, njll

ukukhangisa inhlangano

Akuwona wonke nezinhlelo ezihlukahlukene zomnotho abanakukwazi ukususa izimakethe for ukusakaza okwalandela kumabonakude. Futhi ngempela eqolo ezikhangiso ku ezindleleni ezibanzi. Ngakho-ke, kulesi sihloko sizogxila nezinye, izindlela eziphumelelayo ngokulinganayo imikhiqizo yokukhangisa ukukhuthazwa.

indlela ephumelela ibeka izikhangiso ezifanele kuyi-Internet futhi emaphephandabeni endawo. Liphinde usizo ezinhle ungaba okubuyayo ezivela kumakhasimende weneliseka ukuthenga futhi inkonzo, okuyinto ahlelwe, futhi intengo. Sales kungenziwa ngcono kakhulu uma oda ukuphrinta elihambisana emaflaya nezincwajana. ukukhangisa Ideal - ulwazi mayelana nomkhiqizo noma isevisi itholakala, kanye nenye idatha engase idingeke ukuze umthengi ezingaba khona. Ngokwesibonelo, ngemuva iflaya, ungaphrinta ikheli amaphuzu best of the iIgama noma esimisweni izitimela. Kulokhu, okuqukethwe imininingwane yale ncwajana kakhulu anda, ngokulandelana, futhi amathuba ukusilondoloza, futhi.

Kepha-Internet, ezokukhangisa eMbusweni omkhulu World Wide Web inzuzo eyodwa ahlukile. Kuyinto an ngentengo eqolo. Sales kungenziwa kakhulu anda uma esitolo ukudala i site ezifanele ukuthi uzobe olusha njalo.

namanye amasevisi we

Ngokwesibonelo, lo somabhizinisi yanquma ukuvula isitolo ubuhle edolobheni elincane. Kanjani ukwazisa wonke edolobheni? Kakhulu nje - ukumema stylist abangakwazi pick futhi ulungise abathengi isithombe mahhala, isibonelo, phakathi kwenyanga, futhi ikwazise amaningi njengoba abantu kungenzeka emaflaya. It uya ngempela ukusebenza, futhi ingakapheli inyanga, abesifazane abaningi bazi ngalo mkhiqizo.

Esinye isibonelo sobala - ukudayiswa amawindi plastic ezivamile. yokuthengisa nokudayisa kuzokhulisa kakhulu esikhathini esizayo, uma nihlabela ukuqasha idivayisi ekhethekile, elinganisa conductivity ezishisayo ewindini kanye ibalwa nokushisa. Nale divayisi uzobe kakhulu anda isilinganiso inhlangano.

Ngakho, yokuthengisa ukukhula bungatholakala usebenzisa izincomo ngenhla.

Izimbangela uyincithakalo ezinye izitolo

Studies in the ibhizinisi okudayisa wabonisa ukuthi u-80% namabhizinisi amancane behluleka eminyakeni yokuqala emihlanu wokusebenza. It ngokuvamile uhlanganiswa izindleko eziphawulekayo ezihlobene, esikhundleni salokho, isibonelo, ne Isikhala sokuqasha esitolo. Umthamo yokuthengisa okudayisa kuncike eduze on the uhla kwezimpahla. Futhi bavame ukuntula Ochwepheshe ezinhle abakwaziyo ukusebenza ngempumelelo namakhasimende.

Ukuthuthukiswa ngempumelelo ibhizinisi lakho siqu awukwazi indiva lo mncintiswano, kodwa it is hhayi Kunconywa ukuba njalo sibheke kubo. Asho kulokhu:

- bathembele kuphela ngokwabo;

- ziphathelene likwazi ukuhlalisa inani elandayo amakhasimende (abathengi ulilethe, hhayi nje abebedlula; ukwanda throughput futhi ukuzama ukudala emgqeni yabathengi);

- ukwandisa inzuzo yayo ngenxa izinkolelo isivakashi ngasinye ukwenza ezinye uhlobo lokuthenga, okwandisa usayizi isheke isilinganiso kanye nenani imikhiqizo kuwo, ukuqinisekisa esiphezulu uphinda ukuthenga;

- ukuqeda nanoma iziphi izinkinga abasebenzi: ukuthola izisebenzi abaqeqeshiwe, ukuvimbela noma yimuphi ukweba phakathi abasebenzi, ukufundisa ochwepheshe ukusungula uhlelo oluyimpumelelo ukuqapha kokubili nabathengisi nabaphathi;

- Yakha marketing ngempumelelo (ukulahla nekusebenta ongaphakeme yokukhangisa, esinokulinganisela nokuthengiswa, ukuthuthukisa zamanani inzuzo).

Ukuze uthole ukwaziswa mayelana nendlela ukuthola esitebeleni kuhlelwe umthamo wokuthengisa, futhi ingxoxo izoqhubeka.

I yokuthengisa ifomula

Sales ivolumu kufanele ibalwe ukuze sihlaziye ukukhula noma ukwehla kwalesi inkomba. Lokhu kuzokwenza ukuthi iyiphi inhlangano ibhizinisi ukuqapha impumelelo kwabo nezinqumo nokuhamba ngesikhathi ukwehla ngokushesha okuza okuhambisanayo.

Kukhona ifomula kahle aziwayo yokuthengisa:

OP = (CTRL IzA) / (C - P), lapho

RVP - izindleko kunemibandela elimisiwe ukukhiqizwa nemvelo;

Njll - Amaholo ngaphambi isithakazelo,

C - intengo iyunithi;

P - izindleko variable iyunithi ngomkhiqizo ngamunye.

Isikhombisi esibalulekile ekuqhubeni yokuthengisa analysis umthamo yayo okwedlulele. Ukubala yenzuzo ezenziwe, kodwa okwesikhathi esithile kusekelwe inzuzo, ekhona ngesimo imithetho yohwebo izibonelelo. Imali isiyonke for ngesikhatsi sekuhlela esekelwe esivezwa inzuzo irekhodi.

isiphetho

Efingqa impahla, kufanele kuphawulwe ukuthi ivolumu yokuthengisa - sekuyinto i Isikhombisi esibalulekile ukuphumelela yokuthengisa ibhizinisi, inani layo kuxhomeke kakhulu kokubili izici zangaphakathi nezangaphandle. Kuphela uma lebhizinisi izozama sizibambele akhawunti uma uhlela imisebenzi yabo, uzokwazi ukuze zithole imiphumela emihle.