Ukukhangisa Billboard - ngaphandle kwalo?!

isici sici isikhathi sethu - ukuthuthukiswa zokukhangisa umkhakha. Ukukhangisa ayivumeli siphundwe. Kuyimfanelo, mhlawumbe inzuzo kuphela, nokho, kulabo onikezwe ngqo futhi eyenzelwe umuntu. Ukuze Abadali zayo njengoba kuyazuzisa, njengoba injini ibhizinisi labo. Kunzima ukunqabela yokuthi ihluzo ukukhangisa - amabhanela - okuhloswe ngawo ukudala isithombe esihle. Noma kunjalo, ngamunye wethu - umdali yokukhangisa noma umthengi - ukwazi uzizwa ukukhathala okuthile sindisa kolwazi ukukhangisa uletha ukuqaphela kwethu. Endless ezinikezwa we umqondo ofanayo, okubandakanya ividiyo, iphosta, suit "ukuhamba umkhankaso" ukuze kungabonakali umuntu noma ibhodi yokukhangisa ngokuvamile ziyethusa esilawulayo. izingane kuphela ngokuvamile bajabula ngokukhululwa zilandelana izithombe noma ejabule bukhoma abezindaba ukukhangisa, begqoke izevatho izilwane kancane funny.

ukukhangisa ibhizinisi

Ukuze silondoloze isithakazelo umthengi imininingwane, okuyinto ithuthukiselwa uquqaba, umkhangisi njalo ukuzama. I last engamashumi amabili, izwe off-line (ie, ezendabuko, real) ukukhangisa kwenzakala iyisidina. Ngakho-ke, omunye izinto ukuhlola kwaba nebhodi, ngokwesiko ethwele ulwazi lwabo ephepheni noma indwangu. Namuhla, lokhu kukhangisa iphuzu baba ushintsho olubonakalayo - okungukuthi, ukuthuthukisa.
Ochwepheshe ube nokukhangisa "smart" ngisho bokusungula ukuthuthukiswa. Ngenxa yalokhu, "ukufundisa" izikrini saso basabela indoda ngomqondo ongokoqobo, ukuqaphela lowo wama phambi kwabo sibaphakamisile imibono yabo. Isibukeli ukuhlolisisa lokho okwenzeka esikrinini, lesilenge uyafundelwa umbukeli - futhi akusiwona fantasy. Isibonelo kungaba iqiniso ukuthi indaba eqanjiwe abenzi mafilimu isayensi, ngiphakamisa umqondo fresh movie "weMinority Umbiko" yabonisa isiqephu lapho banner sokuqhamuka hero egameni lakhe. Akwaziwa inkampani yokukhangisa emhlabeni wonke Amscreen ngobudlova kakhulu igcugcutela umcondvo wekugcilisa ngokoqobo ukuxhumana okunjalo, hhayi nje ngamazwi kodwa ngezenzo - ngesisekelo beta onyakeni owedlule, ngokuzethemba bethi kwakuphumelela. Umsunguli Amscreen futhi edume British electronics inkampani Amstrad British Baron Alan Ushukela futhi ngalokhu, ngoba ukukhiqizwa ezikhangiso kanye nenethiwekhi eziyinhloko zaseYurophu outdoor ukukhangisa electronic - umsebenzi wokuphila kwakhe. Akakude ihora lapho amabhanela engaphezu kweyisithupha ayizinkulungwane sibonise Amstrad, esehlanganise kwezigidi ezingu-50. Abantu uzobe ifakwe ngekhamera yevidiyo no- isofthiwe ekhethekile, futhi laba bantu kuyoba "ngaphansi hood" nesihlangu ukukhangisa lizodedela esibukweni interactive. Ngisho nanamuhla, isikrini uyakwazi "funda" ubuso babantu (funda olinganise ubuso), ukunquma ocansini, iminyaka, ubuzwe, ukuhlola degree of isithakazelo abantu isethulo kokuqukethwe. Ukufakwa ezikhangiso athembisa ukubonwa kwenkulumo ku ukuzihlanganisa angukhiye ingxoxo. Ayini amathemba abakhangisi!

umthelela ubuchwepheshe

Namuhla, ukukhangisa ongaphandle - naphambili superborda - is ingcaca namaqhinga yayo: likhanya, uhamba, kwenza imisindo ngisho inuka. amabhodi Elimnandi vusa hhayi kuphela isithakazelo kodwa isifiso sokudla. On ukukhangisa ongaphandle akuphazamisi isikhathi izimo ngonyaka noma sezulu. Modern ukukhangisa Idizayini ethuthukisiwe ucabangela rebranding, ifakwe izingxenye zobuchwepheshe, imininingwane - extenders eziguqulelwa yunipoly nge ukukhanyisa saziso, superbordy ashukumisayo (prizmabordy noma Prizmatrony, slaydotrony) kanye supersites umphumela "trivizhn" okwenza izikhangiso stroke ngaphezulu, elikhanyayo kanye original. Kungakhathaliseki zonke ngakho ngokushelela ebhizinisini ukukhangisa? Lutho neze. Ukukhangisa iphuzu ngendlela ezifana ukukhangisa billboard, ngezinye izikhathi iba imbangela aphikisane indawo yayo ngisho kuwukubonakaliswa ubushiqela nenkohlakalo izikimu. Ngokuqinisekile uke waphawula, ukuthi edolobheni laseMoscow ngempumelelo kuqeda izikhangiso ecasulayo ngesimo a amabhanela welulela ezindaweni ezihlukahlukene - ezindongeni (zokuvikela), ezindongeni, emgwaqweni ngaphandle kokucabangela yeziqondiso lobuchwepheshe. Kodwa likhona ithemba kancane ekunyamalaleni ephelele ukukhangisa ongaphandle njengoba isiteshi enamandla kakhulu okuqonda - emakethe ukuncintisana kakhulu nje ngeke give up. Kulesi ngxabano okwathatha isikhathi eside kangako, ngokusobala, uwina lonke yena - ukukhangisa.