Ukuhlaziywa Cluster. I izindlela ezintsha zesayensi zokufunda kulolu cwaningo imihlola eziyinkimbinkimbi

Nokulawula noma inqubo, kuhlanganise ukumaketha, okubandakanya ukuhlolwa Inhloso isimo emakethe. Kancane kancane ezihambayo ngenqubo ukuhlaziya amathuba emakethe, ezifaka hlangana ukuhlahluba ukukhethwa target izimakethe, kanye nokuthuthukiswa ukumaketha eziyinkimbinkimbi kanye nokuqaliswa imisebenzi marketing, ungahlosile ebhekene isidingo ucwaningo. Ngakho kubalulekile ukuba ningabi nje kuphela ancike ithalente kanye nakho umhlaziyi, kodwa futhi ku ukuqeqeshwa e ukusebenzisa kwayo idatha ukucutshungulwa amasu.

Ngo emnothweni wanamuhla, izinqubo zayo eziyinkimbinkimbi futhi enezici, izindodla Imininingwane ukuthola idatha ehambisana kakhulu ngaphandle kokusebenzisa amaphakheji kwezibalo ezahlukene iba yinkinga kakhulu.

It usesikhundleni esikhethekile indima cluster ukuhlaziywa ocwaningweni nokumaketha. Ngokwemvelo yayo, le ndlela kuhlangene, ngokuhlanganisa izindlela eziningana ucwaningo kwezibalo. Kusekelwe amanga ngezigaba kokuma multivariate, ngamunye ephethe awayo eziguquguqukayo achazayo. ukuhlaziywa Cluster kusikisela indlela ukuze uhlukanise into e isihlobo eyohlobo (iyunifomu) amaqembu kokuba isethi yokuqala lokwehlukile ukuze sicatshangelwe. Ngamanye amazwi, abaphukile izinto phansi ngemacembu. Emaqenjini, babonisa ukufana ngezizathu eziningana.

izindlela ukuhlaziywa Cluster asetshenziselwa anhlobonhlobo imigomo nokumaketha.

Market izingxenye ivumela umthengi ukuba aphule mkhakha amaqoqo ngesisekelo izinzuzo kulindeleke yokufuna izimpahla ezithile. cluster ngasinye kungase kuhilele abathengi abafuna izinzuzo ezifanayo. Igama wacosha ofanele - izinzuzo izingxenye indlela.

Uhlaziyo ukuziphatha kwabathengi. Kulesi msebenzi, ukuhlaziya cluster isetshenziswa ukudala amaqembu ikhasimende eyohlobo ukuze belingisa ukuziphatha kwabo.

Kuchazwa izici umkhiqizo omusha, singakwazi khiqiza it by clustering brand, ngesikhathi esifanayo usukela njalo liphinyiselwe lapho brand of okufanayo cluster umbukiso a ekuncintisaneni okushubile nomunye kuka ne amamaki ezinye amaqoqo.

Ukubuthelela amaqoqo emzini, ungakhetha izimakethe ezifanele kakhulu izimpahla ezithile.

ukuhlaziywa Cluster kunciphisa dimensionality idatha. Buciko okubonwa amaqoqo ahlukene, bese uqhubekela ukuhlaziywa discriminant amaningi. Kuyinto elula kakhulu futhi ashibhile kuka cabanga esimweni ngasinye.

Umgomo kwezixuku iwukuba izinto zeqembu ngokuveza izici ezicishe zifane. Ukuze uthole ukuhlolwa Inhloso ngaphezulu degree of ukufana kufanele ukwethula ezinye inkomba iyunithi. Ngo ukwakha amaqoqo ngokuvamile ancike sici noma ezimbili ngesikhathi esisodwa.

ukuhlaziywa Cluster kuhilela ukusetshenziswa anhlobonhlobo izindlela kwezixuku. Phakathi kwabo kukhona ezifana indlela probabilistic, izindlela, okuncike intelligence yokufakelwa, indlela enengqondo, indlela phezulu.

Phezulu cluster ukuhlaziywa kuhilela kwakha isimiso esiyinkimbinkimbi enezinto eziningi amaqembu isichazi noma amaqoqo oda ezahlukene. Le ndlela isebenzisa izinhlobo ezimbili izimpawu. Agglomerate (wobunye esaba) izimpawu ziphila ndawonye nezinkawu nezingwenya divizivnymi (ukwabelana). Isibalo izici kuholela ngokwahlukana ku izindlela ngezigaba monothetic futhi polythetic.

Ukusebenzisa zonke lezi nezindlela izibalo, kukhona cishe sasiyikhulu namashumi kwezixuku algorithm. Kodwa phezulu cluster ukuhlaziywa ungumholi kulolu hlu. sikhalo salo itholakala lokuthi ukuthi usebenza kahle kusilela idatha, ngisho nalapho idatha etholakalayo akuthathi indawo njengoba kudingwa izimo ngokuvamile basakaza eziguquguqukayo okungahleliwe, kanye nezinye izidingo yezindlela kwezibalo classical.