Isizukulwane Ukuhola - kuyini? Izinhlobo kanye nezindlela isizukulwane lead

isizukulwane Ukuhola - omunye ephumelela kunazo amathuluzi ukumaketha. Lesi simo esiyingqayizivele sibangelwa kuyathakazelisa ukufunda kokubili ngokoMthetho ukulungisiswa theory, futhi ngokuya ukusebenza nokusebenzisa. Nokho, akulula kangako ukuphendula umbuzo mayelana okushiwo into enjalo njengoba isizukulwane phambili. Kuyini - iqoqo izindlela eziphumelelayo noma umkhuba imfashini ukumaketha entshonalanga?

Uhlolojikelele

Lisho ukuthini igama elithi ka "isizukulwane lead"? Leli gama livela olimini lwesiNgisi livela kwelesiLatini, imisindo yokuqala like imikhondo isizukulwane.

Lo muntu noma iqembu (ngokuvamile encane) abantu engase ukulungele ukuthenga into. Ukuhola isizukulwane - ke okungukuthi ithuluzi Gqugquzela izivakashi abanentshisekelo inthanethi esitolo iwebhusayithi, futhi kufakwe yayo umkhiqizo ikhathalogi. Lapho "Ukukhubazeka", abathengi ngokoqobo. Ngakwelinye ihlangothi, ukuguquka eyodwa kwezinye - it is a isayensi ehlukile, endaweni eqondile zokumaketha.

Angobani "lidom"?

Ngenhla sibonile ukuthi "ukuphila" - umuntu noma abantu (ngezinye izikhathi, ngasendleleni, osebenza ngaphansi igama elifanayo), ziye zabonisa isithakazelo indawo esitolo online. Kodwa ziyini ukubonakaliswa wangempela ke? Yiziphi izinhlobo ezithile ezithakazelisayo kunazo? Abakhangisi izimpawu ezilandelayo. Okokuqala, kungaba isicelo egcwele ukuthengwa kwezimpahla (ifomu usuphothuliwe, lo idatha yothintana naye wangena, ozikhethela - isampula akhethiwe imikhiqizo is kuqala ikhadi). Okwesibili, "lidom" kuvunyelwe cabanga umuntu ikhiphe isicelo zokukwazi ukuthengwa into. Okwesithathu, kungaba nje isikhalazo iseluleko futhi ukwaziswa okwengeziwe ngokusebenzisa ifomu online, ukubuya ucingo, umyalezo esithangamini, ukulanda izinhlelo zokusebenza kwidivaysi yakho yeselula. Onke la macala bahlanganiswe Iqiniso "lidom 'idatha yomuntu siqu (okungenani igama indlela yokuxhumana - ifoni, i-imeyili noma isixhumanisi iphrofayela ku yokuxhumana).

imvelo elikhulu

isizukulwane Ukuhola - into engesiyo esebenzayo kuzo zonke izingxenye zebhizinisi. Hhayi-ke iyahambisana amaphrojekthi inthanethi nge operation ebonakalayo. Iqiniso liwukuthi le nkulumo sokungaxhunyiwe ku-intanethi isithakazelo umkhiqizo, njengoba umthetho, ayinayo indlela engaguquki: abathengi ufuna ukuthenga into, nje eza cashier futhi ukhokhe somkhiqizo okhethiwe. Nanoma yiluphi uhlobo imininingwane yokuxhumana ngendlela evamile akusho ukugcwalisa.

Hhayi zonke izinhlobo zezimpahla efanelekayo ezinjengokungcoliswa isizukulwane phambili. Amasevisi akuzona zonke iyahambisana ke. Kungcono ukuhlanganisa ngayo imikhiqizo namasevisi mass emakethe - ezishibhile futhi ngokuvamile yafuna ( "funa nokuguqulwa" okuqondene ingxenye). isizukulwane Lead ndlela iphumelela kakhulu ezimakethe yemincintiswane, lapho kukhona ku-nokuwumisa alinganayo brand eziningi ngenombolo enkulu yokuthengisa Izitolo. Kulokhu, abantu abanandaba lapho ukuthenga imikhiqizo, kodwa inqubo isizukulwane eqhuba lolu hlelo kumele ukuheha abathengi esitolo esithile.

Ihambisana nawo izinhlobo ezahlukene amabhizinisi

Ngokusho kwezazi ezithile, kukhona izinhlobo zebhizinisi, okuyiwona ukusetshenziswa isizukulwane lead buyafaneleka kakhulu futhi ephumelelayo. Okokuqala, lokhu umshwalense (ikakhulukazi Hull futhi MTPL ingxenye). "Lida" avele asebenzayo kakhulu emkhakheni wezokuvakasha (uma kudingeka round Ukukhetha). Abantu bavuma ukushiya imininingwane yabo yokuxhumana, okwenza ukuthi isicelo iqhaza ezinhlelweni zokuqeqesha, izifundo kanye trainings. isizukulwane Ukuhola - lamathuluzi engcono emkhakheni wezezimali (lapho amaklayenti ezingaba of credit izikhungo shiya isicelo loan noma umnikelo).

A "abaholayo" ejwayelekile - ikhasimende, wathi wafisa Hlola kule showroom. Cishe noma yimuphi inkampani service (itekisi, yokudiliva kwezimpahla, ukunikezwa ukufinyelela ku-inthanethi) isebenza nabantu, baye bazwakalisa intshisekelo ngaphambi e amasevisi. A uhlobo isibonelo inkomba ingxenye, lapho isizukulwane lead - ngesisekelo zebhizinisi - e-commerce. Cishe wonke amakhasimende ezitolo inthanethi - "Lida." Futhi kukhona kokubili abalandeli wemidlalo inthanethi (ikakhulukazi yokuthengisa), kanye nabasebenzisi, kwizinhlelo zokusebenza zeselula Downloadable. Izinhlobo isizukulwane lead, bavame ukubonakalisa ingxenye lapho umsebenzi ingaphansi indlela (nakuba lokhu ngezigaba akubhekwa ukuqashelwa).

amathuluzi

Kuyini, empeleni isizukulwane lead? Kuyini - iqoqo ngentuthuko theory noma amathuluzi eziyinkimbinkimbi real ezandleni marketer? Kunalokho, kwesibili. kukhona iziteshi inthanethi zihlanganisa phambili amathuluzi isizukulwane. Okokuqala, kungenxa ukumaketha in the yelucwaningo (ikakhulukazi, SEO-nokwenza). Lesi siteshi libhekene iphansana utshalomali sikubeke sobala. Okwesibili, iyona ukukhangisa ku-intanethi (social media, PPC, banner, Teaser). Okwesithathu, kuyinto ukusebenza e-mail (e-mail-marketing). Okwesine, "Lida" kakhulu eyenziwe nge yokumaketha abezindaba bomphakathi.

Kukhona ngaphandle kwe-intanethi isiteshi phambili isizukulwane eziningana. Lokhu, ngaphezu kwakho konke, imeyili eqondile. Classic Channel - "izingcingo abandayo" namanje ngempumelelo futhi ezimweni eziningi, Irreplaceable, into esemqoka - ukuyisebenzisa ngendlela efanele. Okunye ngempumelelo amathuluzi off-line ukuheha "Ukukhubazeka" - nemibukiso, izingqungquthela, setiye, ukukhuphula kanye nezenzakalo eziphathelene nabo. Nokho, ngo-umkhuba, kukhona zonke izindlela ezintsha futhi esisha isizukulwane lead, breaking ngokusebenzisa inhlanganisela ezihlukahlukene zomculo.

ukusebenza ikakhulukazi

Yini abamakethi badonse yokuxhumana "Lida"? Konke kuncike uhlobo lolwazi. Ochwepheshe ukuhlukanisa izinhlobo eziningana idatha yothintana naye embuzweni. Okokuqala, it is a "fast" contact. Kuyo ulwazi ubuncane, njengoba umthetho, kuphela igama nomakhalekhukhwini. Okwesibili, i-contact yokubhalisa, ekungafanele kube ifoni, kodwa inalo lonke ulwazi oludingekayo siqu ukudala i-akhawunti. Okwesithathu, kukhona oxhumana yokukhangisa (zingabantu nobuntu phambili iziteshi isizukulwane ngaphandle kwe-intanethi) - ulwazi kuzo zingase zishintshe kakhulu, kunzima zokuhlukanisa. Okwesine, kuba 'nesithakazelo "contact - lapho" ukuhola "sikwenza kucace ukuthi wakwenza kwacaca ukuthi afuna ukuthenga umkhiqizo noma ukusebenzisa inkampani service (ugcwalise lemibuzo njengoba kubekiwe ngangokunokwenzeka, banikezwe amazwana waveza uma kulungile ukubiza, njll ...).

Kuye ngezinga of ukuthembeka ulwazi olushiwo isicelo, oxhumana zihlukaniswe neshaya ezingenamakhono. Hlola ngezindlela eziningana - ngokuthumela ie-mail kuleli kheli elicacisiwe, amakholi wefoni, kokuthi eminye imithombo.

"Pseudo-Lida"

Phakathi izicelo "Ukukhubazeka" kukhona labo abangenayo ukubaluleka ibhizinisi. Bangakwazi ngokuthi amanga, "mbumbulu" noma "ukungabi" - akukho definition ezivamile. Bona zihlukaniswe izinhlobo eziningana. Okokuqala, ungaphoqwanga muntu ukusenza "mbumbulu Lida", uma umsebenzisi wenza iphutha ngokubhala inombolo yakho yocingo, igama noma ikheli, yize wayefuna ukulungisa. Okwesibili, "lidom" kungenzeka uhlelo irobhothi (kwabanye abonakele phambili isizukulwane ejensi kuzuzwe imiphumela, uya amaqhinga anjalo). Okunhlobonhlobo - isicelo oluthunyelwe abantu baqashwe.

IMisa phambili isizukulwane, ngasendleleni, ngezinye izikhathi sithathelwe indawo namaqhinga efanayo. Okwesithathu, ifomu ikhasimende kuwebhusayithi ukuze uthumele inkampani ukuncintisana (I-kuhambisane netinhloso, isibonelo, ukucacisa ngokucacile umsebenzi namakhasimende okungase kube khona noma ukukhomba amagama nezinombolo zocingo ngqo lwabaphathi ubani ke axhumane oxhumana eshiwo).

Izimali nazo "Ukukhubazeka" -shutnikov ukuthi yenze izinhlelo zokusebenza ezitolo inthanethi izifundo engavamile egameni abangane, ukuze ngaleso sikhathi owayebizwa ngokuthi umphathi futhi wambuza ukuthi kuphi nendawo futhi lapho ukuletha ushokoledi imoto. Kungakhathaliseki zibukeke umbukwane futhi kwaba isizukulwane lead, marketing ejensi inkontileka nekhasimende alinikezi ukufundwa miphumela ezinjalo.

amaphutha

Empeleni, akukho into okuthiwa okungalungile phambili isizukulwane. Izibonelo lapho marketer enza okuthile hhayi iphethini futhi ephumelela yavama. Ngesikhathi esifanayo, ochwepheshe baye bazama ukuveza ezinye amaphutha ejwayelekile phakathi nompetha edonsa "Ukukhubazeka".

Phakathi ezivamile - ukunganakwa kulandele ukuguqulwa. Musa ushayele contact - ngakho ezikwenza ucacelwe "Lida", inkampani ukuthi akanandaba njengoba iklayenti ezingaba khona. Masimu Iphutha - overreliance ku isizukulwane lead - eliphezulu ukucutshungulwa kwesicelo ngasinye kungase nje kungabi isikhathi esanele.

Phakathi ukushiyeka ukumaketha - okomuntu siqu bambalala ukuxhumana "lidami". Ixhumana iklayenti, kungenzeka ukuba ulungise isizukulwane Inqubomgomo phambili ngenxa ngempendulo, zishukumisa kwabantu inkampani futhi. Iphutha akwa - yokuntuleka imizamo kabusha inkhulumomphendvulwano "lidom", okuyinto kanye kuhlulekile ukuguqula ku ikhasimende.

icala Landelayo - wangaphela "Ukukhubazeka" ulwazi imikhiqizo ethengisa asihlobene noma amasevisi, ukuhlinzekwa imininingwane eyanele noma iseluleko esibi. Phakathi amaphutha asobala kakhulu isizukulwane lead, abanye ochwepheshe bheka izindlela ukukopisha ekhangayo "Ukukhubazeka" kusukela amafemu ukuncintisana. In practice, lokhu kungaholela lokho kuzodala traffic ezengeziwe ngayo kuwo futhi. Ochwepheshe kufanele bakholwe ukuthi lo msebenzi - hhayi ukuhola isizukulwane, kungcono sadlala amabhajethi nokumaketha.

Lapho zivela, "Lida"?

Sithole amathuluzi ezakha mkhuba isizukulwane phambili. Izimpahla kanye namasevisi Ungahambisa ngokusebenzisa iziteshi eziningi. Manje sizocabangela, eqinisweni, "Ukukhubazeka" imithombo traffic - izindawo lapho ngokuvamile eze inthanethi esitolo iwebhusayithi.

Okokuqala, exhumanisa yelucwaningo. Ithuba kungenzeka bakhipha ngezithukuthuku SEO-Ukuthuthukisa, kodwa akusho lokho ngempela. Okwesibili, izixhumanisi uboshelwe amabhanela ukukhangisa (ukukhangisa manje ngokuvamile zesimo). Okwesithathu, ke echofoza izikhangiso kanye nemiyalezo ekuxhumaneni nomphakathi. Okwesine - nezixhumanisi afakwe e-mail-imiyalezo. Fifthly, kungaba ngokuqondile indawo ye esitolo inthanethi ngenxa ukuthenga isithakazelo odalwe okungaxhunyiwe ku-intanethi phambili isizukulwane.

Ngithande indoda ukusebenza njengoba umphathi yokuthengisa, futhi ngokushesha banquma ufunde kabanzi mayelana nomkhiqizo. Idatha yethrafikhi ngokuvamile atholakala ngokusebenzisa amathuluzi kohlaziyo, iningi lazo ongeke ukwazi khulula. Lokhu kuzosiza nokwandisa phambili isu isizukulwane.

ukuxhumana nomphakathi

Ukuxhumana nomphakathi abaqashelwa ochwepheshe abaningi, omunye izndlela kakhulu isizukulwane phambili. Lokhu kufakazelwa iqiniso lokuthi bachitha isikhathi sabo, cishe wonke amaqembu abantu, lapho ungathola cishe kunoma iyiphi abahlosiwe. Kanjani ukuze ujike amanethiwekhi umsebenzisi yezenhlalakahle "Ukukhubazeka"?

Okokuqala, udinga ukuthola phakathi kwawo abantu abangase babe isidingo ezingaba ukuthengisa izimpahla, bese ukuxhumana nabo (ngqo - kwemilayezo, noma ngokungaqondile - ngokusebenzisa amaqembu ezivamile futhi izingxoxo). Okwesibili, marketer kufanele libe nendlela yokuxhumana njalo namakhasimende abo, hhayi ukushiya ngaphandle isibuyekezo. Okwesithathu, idatha kusuka amaphrofayli siqu ezingaba "Ukukhubazeka" zokuxhumana nabantu ingasetshenziswa izingcingo "abandayo". amakhasimende esizayo ngeke umangale lapho ethola umphathi ucingo futhi ngeke anikele nezemidlalo ngokunembile sha, yena kakhulu othanda ukuthathwa isithombe.

Izimfihlo isizukulwane lead yimpumelelo

Eyokuqala ithiphu Abakhangisi - ukushukumisa umsebenzisi ugcwalise ifomu inthanethi. Lokhu kungenziwa ngokunikeza izaphulelo esenana isicelo, noma isiqinisekiso babonisana free (kuleli cala udinga ukucacisa inani elizenzakalelayo yokubonisana). Ungafaka esiphikisayo okubonisa ukuthi isenzo sekuzophela. Amajaji yesibili wezazi - sisebenzela ukwandisa database oxhumana. Ngokwesibonelo, uma anawo umphathi-e-mail kuphela, bese kudingeka uzame futhi uthole ifoni, "Lida", kanye nekheli ikhasi layo phezu yokuxhumana. Kuyasiza uhlale uxhumene futhi usinikeze ulwazi ongase abe ikhasimende kusuka iziteshi eziningi. Omunye abakhangisi tip ngempela okunengqondo - ukukhombisa "uLidia" nobungane, okukhululekile, ukuzimisela ukubhekana nezinkinga eziyinkimbinkimbi. Uma lokhu kungenzeki, ngeke yini kube khona ngempumelelo phambili isizukulwane. Kuyini lokhu? Isenzo kakhulu elula - ukulondoloza inhlonipho nokuhlonipha iklayenti.

izindleko

Amanani e isizukulwane lead - evusa impikiswano. Noma yimuphi amazinga noma isilinganiso emakethe zokubekisa lapha kancane. Kodwa ochwepheshe bakwazi ukukhomba izici eziningana ukuthi musa kuthinte kumiswa amanani ukuheha "Lida." Okokuqala, konke kuncike ezingeni wokuncintisana ingxenye lapho umsebenzi wenziwa. Ayanda njengoba linjalo, njengeliyiZwi ezibizayo izobiza "ukuhola." Okwesibili, indima ebalulekile eyadlalwa izinzuzo ukuncintisana imikhiqizo noma amasevisi maqondana nalapho kukhona isizukulwane phambili. Lapho beqhubeka kokuxazulula, ayanda amathuba ukwenza eshibhile isizukulwane phambili. Okwesithathu, inani "Lida" olulodwa kuncike, eqinisweni, inani izicelo edingekayo. Okwesine, intengo isizukulwane lead buvezwa ikhwalithi inthanethi esitolo iwebhusayithi - design, okuqukethwe, untwisted, amakhono ukuhlaziya traffic. Okwesihlanu, isici esibalulekile - isimo sendawo isizukulwane phambili.

Amalungu eMoscow futhi emadolobheni amakhulu ukwenza "lidami" ngokuvamile kunzima ezingaphezu kuka abakhileyo izifunda. Ngamunye edonsa Ngikhubazeke Specialist uholwe umkhuba ayo, isikimu inikeza kwencazelo izindleko, kuye Izinjongo wekhasimende: edonsa ngezifiso "Ukukhubazeka" kumelwe ilingane eyodwa imodeli zamanani, abezindaba phambili isizukulwane - ezahlukene.