Marketing uhlelo Imininingwane

Imininingwane Marketing uhlelo (MIS) - a izinto ezibonakalayo e izindlela eziyinkimbinkimbi yenhlangano, izinqubo, lapho ulwazi olufanele eqoqwe ngokunembile futhi ngesikhathi, nge nobuningi kwesokudla, kusetshenzwe futhi litholakale abanekhono abantu inhlangano ngokwenza izinqumo zokuphatha. Ukusebenzisa isimiso esinjalo, inhlangano iqhubekela emhlabeni ibhizinisi umkhuba, okuyinto njengoba kufanele kugxile emakethe futhi inikeza inzuzo yokuncintisana. Lolu hlobo ulwazi umsebenzi emakethe, ukunika amandla ukusetshenziswa kangcono amathuba futhi ugweme izinsongo. Ukuthengisa uhlelo ulwazi, ukusetshenziswa kwalo kungaba ngcono zamakhono hhayi kuphela abaphathi, kodwa futhi inkampani iyonke.

Njengoba kuphawuliwe ngaphambili, umgomo oyinhloko ukunikeza ulwazi oludingekayo ukumaketha, esiza ukwenza ilungile futhi ngesikhathi esifanele izinqumo zokuphatha. Kulokhu, kwenziwa imisebenzi zingahlukaniswa zibe lezi zinhlobo ezilandelayo:

- ukuqapha ngezikhathi;

- lolo cwaningo ngesicelo.

Ngamunye inkampani ngokuvamile ukuthuthukisa azizwa isidingo ulwazi oluthile: amakhasimende, izimbangi, ukuhlomisa ngamakhono, ekhuluma izinkinga zamanje. Uma kukhona isidingo izifundo ezikhethekile ngesicelo, inkampani ongenza kubo njengoba bebodwa, Ecaphuna ejensi. Ukukhethwa ngomculi, kulesi simo, kuxhomeke ekutheni uyakwazi ukumaketha uhlelo ulwazi ukukwenza kube njalo, njengoba ubeyowuqinisa ejensi okhokhelwayo. Ikhono kunqunywa khona isipiliyoni kanye IIA imithombo.

Ngesikhathi esifanayo, ucwaningo elula noma, kunalokho, okungcono esiyingqayizivele kwenziwe. Ngakolunye uhlangothi, ucwaningo ejwayelekile ezihlobana ukuthola ulwazi ngqangi, kangcono futhi ashibhile isebenze ejensi ezikhethekile.

Yini okufanele iphawulwe Kuyaphawuleka ukuthi ukuthengisa uhlelo ulwazi inkampani kufanele kube ngqo ongaphansi inhloko. Lokhu kuyadingeka ukuze kuvinjelwe nokuhlola eyayivela isimo, kanye uhlobo yisiboniso ngokuzijamela Imiphumela yocwaningo. Ifomu IIA imisebenzi ehlathululwe usayizi ebekelwe lolu isabelomali.

Ukuxoxa nezikhethekile kwenza kube nokwenzeka ukuba athole umphumela ezilandelayo:

- Uhlelo ucwaningo, akhiwa Ochwepheshe;

- Ukwenziwa nezokuxhumana kanye ukukhethwa inkampani ukufeza cwaningo uqobo;

- ngokuhlanganyela ngokuqinile akhethiwe Ochwepheshe ukuthuthukisa izindlela yemakethe ;

- ihlaziya;

- ukwenza izincomo ekuthathweni ngako okusekelwe ocwaningweni.

Esimweni lapho inkampani akuyona specialist, wahlanganyela emisebenzini efana nale, kuyoba enengqondo ukuthi ube nobudlelwano unomphela oyedwa noma ababili, yezinhlaka ezikhethiwe. Ngokuhamba nokukhulumisana njalo kufinyelelwa ukuqonda izinkinga ezithile.

Ngakho, ukumaketha zezokwazisa aqukethe:

- uhlelo olusekelwe idatha yangaphakathi (lena ibhizinisi yokubika);

- Ulwazi mayelana noshintsho olwenzeka imvelo yangaphandle;

- uhlelo emkhakheni ucwaningo ukumaketha iqhaza ochwepheshe;

- ukuhlaziywa ngokwaziswa esikuthola, izinqumo ezithathwe enombono bakwazi ukuthuthukisa imiphumela.

Njengamanje, ukuhlaziywa imiphumela yocwaningo eyenziwa ngosizo lenqwaba program e-computer. Ngaphezu elula, kuthiwa asebenzisa ngayo ngokuphumelelayo khona ongakhetha oyinkimbinkimbi kakhulu.