Imithombo ngokuyikho kolwazi ukumaketha

Bobabili abakhiqizi ezinkulu nezincane kwezimpahla namasevisi kudingeka ucwaningo emakethe ekunyusweni ngempumelelo komkhiqizo kumthengi. Kuze kube yimanje, kuchazwa emigomweni, futhi likhomba imithombo yokwaziswa ukumaketha ukuthi ngeke, kule ndaba, kuba nemiphumela emihle kakhulu. Kukhona imithombo eyinhloko (ie, wabuthela ngqo lo msebenzi, okokuqala) nokwesibili (iyatholakala kakade futhi eqoqwe nezinye izinjongo).

imithombo Primary of ukuthengisa Imininingwane zihlanganisa:

- Ukuqaphelisisa libhekene ngenjongo futhi ngendlela ehlelekile futhi kwenziwe ngqo endaweni lokuthola into uphenyo.

- Ukuhlolwa, esibonakala by ithonya ku inqubo ngaphansi cwaningo. Le ndlela ihlanganisa ukwenziwa amaqembu amabili (ezivamile futhi iyahlolwa).

Amaqembu Akha izimo ezahlukene, bese kwenziwe i-Luhlatiyo ngemiphumela. Le ndlela kunganikeza idatha olunembile kunazo.

- yokubika yangaphakathi, okunikeza ulwazi mayelana inkampani, yokusungula, ukunyakaza kwezimpahla, umthamo wokuthengisa, yokuthengisa izimali, izindleko zokukhangisa. Lolu lwazi lusiza ukuhlaziya inzuzo kumaqembu athile umkhiqizo, iziteshi zokusabalalisa nokunye.

- Imithombo yelwazi ukumaketha - lokhu okwashiwo imvelo bangaphandle. Lezi zihlanganisa ewuhlaka, izinguquko emnothweni, imali umthengi, imikhiqizo ukuncintisana, izinguquko ubuchwepheshe ukukhiqizwa. Konke lokhu kungakusiza ugweme nomthelela omubi inqubo ukukhiqizwa kusuka ngaphandle.

amakhanda umnyango baqoqe zangaphandle ezivela emithonjeni ehlukene - ke kunyatheliswa, izingxoxo ne abasabalalisi, abahlinzeki kanye namakhasimende, nezinhloko zezinye yebhizinisi. Imithombo ukuthengisa ulwazi izinkampani lapho inqubo ukubaluleka babo, zibaluleke kakhulu. Abaphathi bakhangwa kuye nabathengisi abangekho phakathi kwalo, futhi ube ukwaziswa okunokwethenjelwa ngakwesokunene kuqala. Khona-ke, bakhuthazwa abasabalalisi, namawoliseli kanye nezitolo, ukuze kudlule ku inkampani ulwazi olubalulekile. Ulwazi othengwe kusukela abahlinzeki wesithathu. Izinkampani eziningi babe neminyango ekhethekile ukubhekana ukuqoqwa kolwazi.

Kukhona njalo izinkinga zocwaningo emakethe, ezifana nezinguquko ezingalindelekile noma kuhlelwe, ngezinye izikhathi kungaba abathengi utshelwa ngokuhamba umsebenzi. Ngokuvamile, ikhasimende awukwazi ukubona ngokucacile izinkinga, uyena kuphela uyazi ukuthi yokuthengisa kwehle share emakethe, futhi, futhi kubalulekile ukuthola ukuthi kwenzekani ngempela futhi iziphi izinyathelo ukuthatha.

amasevisi ukumaketha eziyinkimbinkimbi nayo kabanzi athuthukile, ngenxa yokuthi emakethe zikhona njalo izinto ezintsha kulo mkhakha. Lokhu futhi zomshuwalense, kokubili ezifuywayo angaphandle, futhi le izinkampani zezokuvakasha, emitholampilo yangasese, izikole, nokunye. F, Kotler, isibonelo, inikeza isibonelo sokuba umkhakha:

- Inkampani - Abasebenzi

- Abasebenzi - umthengi

- inkampani - umthengi.

ukumaketha Effective emkhakheni wemisebenzi kuhlanganisa umsebenzi ngala amayunithi ezintathu. Lokho, inkampani kufanele banakekele izisebenzi, ukushukumisa inkonzo yayo izinga kubathengi. Lokhu kuhlanganisa kumiswa inkokhelo, imfundo, ukuqeqeshwa, zokuthuthukisa umsebenzi, ekuhlinzekeni insizakalo ekhethekile ukusebenzisa imikhiqizo yenkampani.

Kuyinto isixhumanisi kuqala. Eyesibili isixhumanisi - ukulawula izinga inkonzo. Lokhu kuhlanganisa indawo enhle, abasebenzi professional, ihhovisi umhlobiso nokunye.

Esesithathu isixhumanisi - nezindaba nge zamanani, iziteshi zokusabalalisa nokuxhumana, ukuncintisana.

Ngakho, isakhiwo amasevisi yokumaketha uhlukile ukwenziwa marketing. Kufeza indima futhi lokho umthengi uyabubona ngamunye ummeleli ngamunye kule nkampani, njengoba umuntu azimele. Futhi uma ngenxa yomsebenzi omuhle, isibonelo, wezinwele, ikhasimende ngeke batusa it nabangane babo, akusho ukuthi libhekisela kuyo yonke inkampani. Lokho, kumele zifakwe khona ukumaketha zangaphakathi, okuyoholela ngcono izinga service nokuheha labo abangase babe abathengi ngaphezulu.