Yini ethonya ukuziphatha ukuthenga?

Iqhaza eyinhloko inqubo ukusetshenziswa ukuthengiswa nokuthenga izimpahla namasevisi. Mayelana nemithetho elawula ke, izinhlobo eziningana nokuqaliswa kwalo bungabonakala, kanye ukuhlaziya izici ezihlukahlukene ezinomthelela ukuziphatha wokuthenga.

Okokuqala, kufanele sihlole imithombo wancika ngu umthengi, okwenza i-Ukukhetha. Yileyo ndlela-ke iqoqa ulwazi mayelana nomkhiqizo, ukutholakala kwayo, amanani. Isigaba sokuqala sihlanganisa imithombo yangaphandle. Ngu ethandwa ifaka phakathi ukukhangisa, imibono nabangane nabantu obajwayele, ulwazi etholakala esitolo. Abathengi Ungase futhi uthintane ne imithombo professional njengemibiko ekhethekile, izibuyekezo, izilinganiso, amasayithi ewebhu, equkethe umkhiqizo kwebalingisi ephelele nemibandela yokusetshenziswa. Nokho, olunzulu ukuqoqwa kolwazi kudla isikhathi futhi Akuzuzisi njalo. Ngakho-ke, ucwaningo emakethe, ukutadisha ukuziphatha wokuthenga ukukhombisa ukuthi kunazo ayethanda imithombo ezingabizi umkhiqizo noma umkhiqizo idatha. Ngaphezu kwalokho, ne umehluko ubuncane ku abathengi intengo wenze ukukhetha okusekelwe ezinye izisusa. Izinhlobo ezinkulu - ajwayelekile, okuvele ezicatshangwe kahle wenzuzo.

Isici esibalulekile ukwakha ukuthenga ukuziphatha, kukhona "amakhono" noma "umkhuba." Ngokusho lo mqondo, abathengi abe inkumbulo ukuthi ngaphambili baqoqa ulwazi wathola, kuhlanganise brand kanye nezici zayo. Lokubaluleke kakhulu kule nqubo it has a isimiso latiphindzako. Livame ukusetshenziswa ukukhangisa ejensi ukuthuthukisa umkhankaso ukuqinisa sha. Ngaphezu kwalokho, okunamathiselwe ku-imeyili brand ngokuvamile umphumela umkhuba, uma eside isikhathi ikhasimende uthenga umkhiqizo ofanayo endaweni elungisiwe, kusobala ukuthi kufanele sikhetheni ngaye. Wavele izenzo stereotyped. Futhi ngokuvamile isetshenziswa amasevisi ibhizinisi futhi ukuhweba. Ukuze kuqhutshekwe tie amakhasimende kanye nomthelela ukuthenga yakhe ukuziphatha, banikela izaphulelo, izipho, amabhonasi, okuyinto zenzelwe abathengi avamile. Lottery, imincintiswano SMS ikhonze ukwandisa ukwethembeka nomkhiqizo noma esitolo. E-West, kusekhona isiko lokukhipha izimpahla "ngesikweletu" amakhasimende njalo - futhi akusiwona mayelana loans yasebhange kanye ukuthenga in izitolimende, kodwa ekungeneni okweletayo ka i- "notebook". isu ngokuvamile zisebenzisa ezitolo ezincane lesifunda.

Abakhangisi nezazi zokusebenza kwengqondo Sekuyisikhathi eside ukulifunda, ngokwalokho imithetho kukhona ukumodeliswa yokuziphatha komthengi. Uma siya ngokusebenzisa eziyinxanxathela ezinkulu, singakwazi ukugcina isithombe ezithakazelisayo. Boutique ngamunye ukukhanyisa "yabo", umculo yayo, ngisho inuka. Mayelana ako, sithonye ukuthenga ukuziphatha, ukukhuluma ngokwehlukana. Babé bakhuthele ukusetshenziswa muva ngenxa yokuthi empirically kungase kutholakale ukuthi isimo nendawo amakhasimende is kakhulu anda uma wokubusa ezinamakha amnandi esitolo. Umthengi imisiwe ezindaweni ezinjalo isikhathi eside, ngaleyo ndlela kwande amathuba okuba liyoba ngaphezulu impahla ngentengo ephakeme. Kuwufanele sokunaka umculo ihholo umhlobiso esitolo. Azithulele umculo avulekile kwandisa isikhathi yokuhlala amakhasimende.

ukuziphatha Ukuthenga is eyenziwe ngosizo umkhiqizo ukubekwa ekhethekile. Ngokwesibonelo, yokuthi imikhiqizo zibekwe ehholo, hhayi isitokwe, kuqinisekisa ukuthi amaklayenti kwenza ukuthenga ezibizayo futhi ngobuningi. Ngaphezu kwalokho, akukho ngozi, isibonelo, izimpahla ezibalulekile avame e emakhoneni akude. Ngenxa yalesi umthengi has ukuhambahamba endaweni enkulu. Ngakho-ke, kwaba sobala ukuthi wayengeke hlehlisa ukuba kubhasikidi ukuthi ngabe ngikucabange. Isimiso esifanayo isetshenziswa kanye ehhovisi ibhokisi. Yilapho-ke zitholakala kuzo zonke izinhlobo amaswidi, ushingamu, amabhethri kanye nezinye izinto ezincane. umphumela ebalisisiwe lokhu kwi "buthaka kancane." Lapho ukuthenga izinto ezinkulu zenziwe, futhi ungakwazi zithokozise noma ingane ukuthi ngokwejwayelekileyo ke akudingekile.

Sebenzisa ezihlukahlukene, ezithinta ukuziphatha wokuthenga kanye brand, uzama ube umholi. Ngokubeka imikhiqizo yabo emashalofini ezonini ukubonakala esiphezulu (iso ezingeni) kanye lungeneke, bona ukwandisa ukuqwashisa kanye nokuncenga brand. izimpahla Competitive Nokho futhi ashibhile, kukhona, kunjengokungathi "ku ithunzi" futhi waphawula kancane.