Sales ukukhuthazwa - ithuluzi marketing ngempumelelo

Sales ukukhuthazwa - iqoqo ezinye izinyathelo enqophe i ukwanda yokuthengisa nokuguqulwa ezingaba umthengi wangempela. izenzakalo ezinjalo kumele kuthunyelwe kanye Lesisemkhatsini umthengi sokugcina.

Sales kokuvusayo yibo okufanele ubuphishekele imisebenzi ethize kuye ngqo ku nesiqondiso sabo. Ngokwesibonelo, uma umthelela bafeze izinhloso zabo ukuba umthengi sokugcina, le misebenzi yenziwa ukuze andise:

- isibalo amakhasimende;

- inombolo yezinto uthenge ngomunye umthengi.

nabathengisi kushukunyiswa umsebenzi obalulekile ngokulinganayo. Kulokhu, umgomo oyinhloko:

- okwandisa ububanzi kanye eziningi imikhiqizo zifika kwelinye iphuzu elithile kwendawo yokuthengisela;

- ukwanda isithakazelo umdayisi ibanga elibonakalayo ekuthuthukiseni umkhiqizo othile;

- ukwethulwa entsha umkhiqizo line emakethe ngokusebenzisa inethiwekhi zokuhweba.

Izindlela yokuthengisa ukukhuthazwa yokuma umkhiqizi isithakazelo zihlukaniswe 'soft' futhi "kunzima". Ngu 'soft' zihlanganisa lotto, imincintiswano futhi imidlalo. Lezi zinhlobo yamaholo abazenzi kokubili ngumkhiqizi futhi kumthengisi.

Ngu "kanzima" zihlanganisa:

- ukushukuma yemvelo (esakaza namasampula omkhiqizo, futhi imikhiqizo kwalokho ngesikhathi ikhomishana ukuthengwa);

- Intengo kokuvusayo (yokuthengisa, izaphulelo kanye Isaphulelo amakhuphoni).

Ngaphezu kwalokho, ukukhangisa abezindaba (izimpawu ukukhangisa kanye nezinye izimpawu ukuthi kuzosiza ukukhomba iqembu izimpahla kanye kuniketwe imininingwane ngekusebenta izaphulelo kanye ukukhushulwa) singasebenza.

Sales ukukhuthazwa, ucwaningo lubonisa ukuthi kuyinto ke ngempumelelo uma etholakale Imiphumela ngokushesha (isib, ilotho osheshayo, izipho, izaphulelo kanye izimpahla extra yokufuna). amasu ezinjalo zingase zisetshenziswe abathengi ngqo kanye nabathengisi imikhiqizo.

Inani yokuthengisa ukukhuthazwa kubhekisela esenzakalweni esiyisimangaliso izinyathelo kunalokho ngempumelelo ngenxa ezifweni iningi amakhasimende izaphulelo kanye nezinye izikhundla. Ngakho, izimpahla okuyiwona intengo isikhashana kwehliselwe, ngokushesha ukuthengisa ngaphandle. Nokho, lapho usebenzisa le ndlela kubalulekile sikhumbule uhlobo yesikhashana zokunciphisa intengo. tags evame ukusetshenziswa ayifani nezinye ngombala futhi aqukethe strikeout intengo yangempela futhi lowo enza usuku oluthile. Ngesikhathi esifanayo, le ndlela akumele lide kakhulu noma kwenziwe kaningi kakhulu, kusukela ezingase ziphakame abathengi ukungabethembi lo mkhiqizo.

Ukuphikiswa kubhekwa indlela inkanuko umsebenzi njalo kwenziwe ngumkhiqizi ukufaka zabathengi isidingo ngasinye umkhiqizo othize. Ngesikhathi esifanayo kufanele owayinaka ezihlukahlukene futhi izinga. Le ndlela kunikeza imiphumela kancane imisiwe, kodwa kukuvumela ukudala ububanzi amakhasimende abaqotho uzimisele ukuthenga umkhiqizo othize lomkhiqizo, ngaphandle ebuka ukukhuphula kanye izaphulelo. Inani njengoba yokuthengisa ukukhuthazwa, kuyilapho nawe ungalushayi ukuqinisekisa imiphumela esheshayo ungakha umbuthano amakhasimende avamile.

Kukhona ezinye izinhlobo intengo ukukhushulwa:

- nokwehlisa amanani nge ukubambezeleka izaphulelo - uma uthenga ikhasimende uthola isigqebhezana for isaphulelo, izimo ukuthola enikeza ukuthenga;

- ukusatshalaliswa amakhuphoni ezinikeza ilungelo bathenge izimpahla at isaphulelo;

- nokwehla ngqo amanani - kuyinto ngokohlelo wabenza. Kulokhu, ecacile uhlu izimpahla kuncike isaphulelo wawuthi usayizi isikhathi isenzo.

Phakathi izindlela ngqo intengo ukusikeka bungabonakala ukunikeza izaphulelo maphilisi elincane izimpahla kuhlangene kwelinye iphakethe. Unit Inani leli qembu ephansi kakhulu amanani analogue uthenge eyodwa.