Niche noma emakethe ingxenye? Indlela yokuthola indawo yakho ebhizinisini.

Njengoba kuchaziwe i-US uhlu, niche - akulutho kodwa "isimo noma umsebenzi eziklanyelwe amakhono ngabanye yothile uhlamvu." Akusiyo imfihlo ukuthi eminyakeni yamuva kubhekwe impumelelo ngokunembile labo osomabhizinisi abakwazile ukuthola isikhathi bafakwa niche yabo emakethe. Kule ndaba, kukhona eziningi ukudideka: ngokuvamile kudidaniswe ingxenye niche market, futhi inqubo zokusesha - ne ukuma umkhiqizo. Ingxenye wemakethe - lena umqondo core ukumaketha, limelela iqembu abathengi nge efanayo zabathengi okuthandwa. Market izingxenye evumela osomabhizinisi ukukhiqiza ncamashi naleyo mikhiqizo ukuthi ikhasimende idinga futhi kuyoba ngokugcwele engasenabani. Ukukhetha Ingxenye nenqubo zahlukahlukene kakhulu, kodwa isimiso sabo ukuthola inzuzo enkulu futhi uthole niche yakho siqu. Mhlawumbe yingakho namuhla kukhona ukumaketha ohlangothini olusha ngokuphelele, elimelela inqubo yokuthola emakethe niches (nishing), okubandakanya inombolo emisha phezu ingxenye ukukhuthazwa umkhiqizo kanye yemakethe.

Iyini injongo futhi ukuthi lihluke kanjani ngokuphawulekayo kusukela ingxenye emakethe?

Namuhla i- ibhizinisi impumelelo nokuchuma ibhizinisi lakho siqu kubalulekile hhayi kuphela ukukhomba umsebenzi emakethe yabo, kodwa futhi ukulithola endaweni ewumngcingo kakhulu (emakethe ingxenye noma izingxenye eziningi), izimbangi nalabangasebenti ngaphezulu. Kwake kwathi ngo-niche, i uhlobo olusha ngokuphelele ibhizinisi livele amandla akhethekile futhi angabuza isikhathi esifushane kakhulu isikhathi eside kangaka yaba ukukhiqizwa inzuzo yokuncintisana noma ibhizinisi. Okuwukuphela Ukukhetha niche umuzwa - iwukuba ukuhumusha umdlalo ensimini yabo noma ukudweba kuso abathengi abaningi ezingaba ngangokunokwenzeka, futhi kuphela ke ngokunenzuzo le ake umnikazi encane, kodwa okwabo. Niche Market sphere ibhizinisi noma uhlobo ibhizinisi ilinganiselwe futhi abambalwa kakhulu amakhasimende ezingase zivele.

Izici sici niche market:

• Ngokukhethekile ngezifiso izicelo kanye nezidingo zamakhasimende ethu, ukuze sanelise lesi adinga isethi ethile imikhiqizo aphelele kanye namasevisi;
• • Inhlalo engenayo inxushunxushu, kodwa hhayi engase ibe umthamo emakethe enkulu;
• kuyadamba ngokwanele wokuncintisana.

Ngokushesha kuyafaneleka ukuthi ukungabi oluphelele mncintiswano alisho ukuthi phambi kwakho imayini yegolide, futhi badinga kuphela ukuthola izindlela sokuthuthuka. Kungenzeka ukuthi abanye osomabhizinisi uzamile ukuze bahlanganise le ingxenye yebhizinisi, kodwa isikhathi wamyeka ngenxa hhayi amathemba ngokugcwele. Njengomthetho, kukhona niche market lapho ingxenye eyodwa ungaphakathi ukuxhumana nezinye, kungaba izingxenye njengoba ezehlukene emakethe. Kulapha kukhona isidingo emnandi kakhulu, futhi izinguquko izidingo umthengi nezimfuno zenzeka ngokushesha okukhulu kangangokuba kuthatha eliphezulu kakhulu ukukhiqizwa nezimo impendulo esheshayo futhi ifike ngesikhathi. Uma niche market elalihlala inkampani, akuseyona nesithakazelo kwabanye osomabhizinisi, njengalokho ebeyizigqila kwezamabhizinisi ayikho indawo. wenqubo yeNkantolo iba lutho, ngoba kulesi simo, izindleko zezimali kuyoba inzuzo kakhulu kunalokhu.

Ukunikeza ingxenye enkulu emakethe noma ngaphezulu izingxenye ngazinye, usomabhizinisi ungathola ukubuya ephakeme futhi ngokugcwele ziphoqa phakathi abathengi. Nokho, nje ukuthatha niche khulula ipumelelo sina futhi uthathe ibhizinisi lakho ukuze ezingeni entsha lonke, ngoba kusekelwe le amathuluzi ukhiye marketing ngamazwe.