Ukumaketha, Marketing Amathiphu
Indima Marketing Research
Manje akwenzeki ukucabanga yiliphi ibhizinisi ezingase ukuqalwa noma lusebenze ngaphandle ukusetshenziswa amathuluzi ukumaketha. Ukuqala ibhizinisi lakho siqu kudinga nje kuphela semali, kodwa futhi imibono, elaliyoba impumelelo. Futhi indlela ukuhlola ukuthi umbono wakho odingeka? Yikuphi izingxenye sabantu ke kuyodingeka value?
Kususelwa izinkampani ucwaningo emakethe ziyahlukahluka imisebenzi yakho. Lezizifundo Kwakuseshwa ngenhloso yekutfola lwati kanye nokuhlaziywa umthengi izithakazelo, izici, imibono for ngcono futhi okukhuthaza imikhiqizo emakethe. Ungakwazi oda ucwaningo ukumaketha ukuhlonza nesincintisana ebusweni futhi impumelelo yabo emakethe. Imisebenzi lapha awafani.
Imiphumela yalezi izinqubo ukusiza abaphathi ekwenzeni izinqumo mayelana kukhethwa emakethe, target izilaleli, isifunda, isu lebhizinisi, kanye nokuthuthukiswa izinyathelo ukuqaliswa yabo elibukhali.
Izinhlobo izifundo ezinjalo ezimbili kuphela, kodwa, esikhundleni salokho, zihlukaniswe nezinye sub-zilwane. ucwaningo Desk kusekelwe idatha secondary, okuyinto ingatholakala kwimithombo olusemthethweni, izibalo isimo izincwadi, izinkampani yokuhweba futhi izinhlangano, njll Ngakho, ungathola umbono mayelana jikelele yemakethe, izenzo izimbangi '. Kodwa lokhu kungase kube kuphela isinyathelo sokuqala futhi kungenziwa kudingwa ezinye izindlela.
izindlela ensimini Kunconywa ukuhlaziywa ezijulile. Basuke ihlukaniswe qualitative ambalwa, kodwa zonke zihilela ukuxhumana okuqondile ne labo abangase babe abathengi. Lokhu kungaba ucwaningo, izingxoxo, ngocingo inhlolovo, imibuzo ngeposi.
Lezi zindlela kunezimo zabo kanye nebubi, futhi leso sinqumo kuxhomeke ezicini eziningi. Eziningi zalezi survey thatha isikhathi esincane, futhi abaphendulayo akazange ukudalula izizathu kanye umehluko wemisindo nemiqondo yamagama.
Kukhona uhlobo olukhethekile efana izingxoxo somnqopho sokufundisa isiqhema (FGI), okusho kwengxoxo ende ngokujulile neqembu ezikhethiwe yabaphenduli ukuthi udalule ngentuthuko ukucabanga umthengi ngalolu daba, okuvumela ukuba abheke impande inqubo kanye sisithathe ngokungathi sína lesi ukuhlela izindaba isiqalo.
inkampani ngayinye inganquma cwaningo ngokwamakhono abo futhi amagoli, kodwa yini nje ngaphandle kwayo ngokuphelele engenakwenzeka. Amaklayenti kule makethe amabhange, ze-Internet kanye nezinye izinkampani zokuxhumana, izinkampani okudayisa, izindawo zokudla nazo zonke zonke izinhlobo amabhizinisi ukuthi singabakaNkulunkulu ngokuya ihogela ukusetshenziswa. Ngakho-ke, ungazami ukuthuthukisa ibhizinisi "zifa", ukubaluleka izinto ezifana uzokhokha for ngokwalo kaningi.
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