I inzuzo yokuncintisana kwenhlangano

Ukuze operation ngempumelelo yebhizinisi emakethe kubalulekile ukuba inzuzo phezu izinhlangano ukukhiqiza imikhiqizo efanayo noma ukuhlinzeka amasevisi efanayo. inzuzo yokuncintisana - uwukubonakaliswa kanzulu bokuphakama phezu mncintiswano amazinga kahulumeni ahlukahlukene umsebenzi wenhlangano yakho, njengoba kulinganiswe ukusebenza ezomnotho kanye zezimali. It akufanele ziqondwe njengoba bezikhali ibhizinisi. Akunakwenzeka, kodwa iqiniso lokuthi kufanele ngenxa izintandokazi yangempela sobubanzi ikakhulukazi amakhasimende. Ngo ibhizinisi inzuzo yokuncintisana - omunye oyinhloko, yezinjongo eziyinhloko futhi imiphumela okwenzekayo okuphathelene nomnotho ibhizinisi. Ukuze kuzuzwe lokhu, imizamo kumele kwenziwe lonke iqembu lenhlangano.

inzuzo yokuncintisana zingenzeka uma une ibhizinisi eziphansi kwezimpahla noma amasevisi, ezingeni lelisetulu umkhiqizo kwamangqamuzana, elilungile segmentation emakethe, ukusungula, wenza ngempela impendulo esheshayo izimfuno emakethe. Lokhu kuhlanganisa zabasebenzi umkhiqizo kanye neziqu kwabasebenzi, izinga lomkhiqizo, efaneleyo okusezingeni eliphezulu lwabaphathi, ezingeni lelisetulu nokuphathwa amasu.

inzuzo yokuncintisana iyinhlangano nature ukuqhathanisa, njengoba kungembula kuphela ngokuqhathanisa izici ezithinta ukusebenza komnotho wenarha yabo boke yokuthengisa ukusebenza.

Inombolo choice encomekayo ku ingxenye abaphendulayo kungenzeka ibonisa isilinganiso umkhiqizo, okuyinto umphumela ukumaketha ukuhlaziywa.

Ezimweni ezikhethekile imikhiqizo ezithinta izici ezivelele esingenakuqhathaniswa. Le mikhiqizo, ne ngokuphelele inzuzo yokuncintisana, babe (ngaphezu kwenani esiyingqayizivele) iqiniso ukuthi unqobe isikhathi esithile umngcele mncintiswano futhi okunguye yedwa emakethe. Kodwa lolu hlobo esinakho, kusekelwa isimo, fixed indlela Nelungelo izici ezintsha zemikhiqizo. Lezi inzuzo ngokuphelele kuzodala isisusa ezengeziwe ukuthuthukiswa yesayensi nezobuchwepheshe, okuyinto kuzosiza ukuthuthukisa mncintiswano.

I inzuzo yokuncintisana banoma iyiphi into kwezomnotho akukwazi jikelele, kungaba kuphela isihlobo.

Ukuwufinyelela, Nokho kudinga uhla imisebenzi, futhi kungase kungeneli, kusukela izici zangaphandle ongaba mandla.

Kwaba ukuhlaziywa komthelela yezici ezihlukahlukene ku inhlangano enikelwe imfundiso yokuziphendukela inzuzo yokuncintisana Porter. Esikhathini "Umncintiswano International" (1990) naye wafinyelela esiphethweni ezilandelayo: onqenqemeni global ukuncintisana amabhizinisi yasekhaya zincike kakhulu bonke kulokho imvelo yomnotho nomphakathi, umsebenzi wabo wenziwa kuleli zwe. Macromedia azimisele ukungahlanganyeli kuphela izici emsebenzini, kodwa futhi ezifana isidingo emakethe yasekhaya; imboni ahlobene; wemenejimenti kuleli zwe; ezingeni wokuncintisana; lezomnotho kahulumeni; izenzakalo ezingahleliwe (impi, okutholakele ezingalindelekile, nabanye). Ukuba khona kwalawa izici eziyisithupha kakhulu inquma izinzuzo ukuncintisana nezinkampani, izimboni kanye namazwe ezimakethe zomhlaba.

Porter kuhlanganisa njengoba etintfweni, futhi izenzakalo ezingahleliwe, noma abantu abalwazi kahle ulimi noma buthaka izinzuzo wezwe yokuncintisana. Kubo sizihlanganisa izinto ezintsha, ubuchwepheshe, iyehla iyenyuka elibukhali yemandla, exchange rate, izinguquko eziphawulekayo emhlabeni wonke ezimakethe zamasheya, izinqumo zenqubomgomo ebaluleke, izingxabano zempi nakwezinye izehlakalo.