Marketing nezokuxhumana, futhi konke okuphathelene nazo

Umqondo ukumaketha nokuxhumana is kancane eyaziwa anhlobonhlobo abaphathi. Nakuba ukumaketha nokuxhumana ziye ekuthuthukiseni iminyaka engaphezu kuka ayisithupha. Injongo eyinhloko yale ndlela isidingo nokumisa ekuphathweni ukumaketha imisebenzi izinhlangano kwezohwebo.

Ukuthengisa ukuxhumana is a ukuphathwa inqubo ukukhuthazwa imikhiqizo namasevisi kuyo yonke inqubo, ngaphambi ukudayiswa, ngqo ukuthenga, ngesikhathi nangemva ukusetshenziswa. Systems wemiyalezo enjalo achazwayo ngayinye emakethe a ingxenye ethile. Lezi izinhlelo aqukethe ezosetshenziswa yokudlulisa ulwazi amakhasimende, kanye nokwenzeka lobuya umthengi nomthengisi. Ukuhlaziywa ukumaketha nokuxhumana eziqhutshwa yilo Mnyango usebenzisa impendulo enjalo ukuhlola ukusebenza ekuhlanganisweni nokumaketha izimali lonke umkhankaso.

Concept, okungase emelelwa ukumaketha nokuxhumana kungenziwa sisuselwa izigaba eziyisikhombisa main. Futhi-roll, ezinye zazo abe nomthelela ongemuhle Izinga kanye nokwethulwa ngokuyiko umkhankaso ulwazi.

Ake sicabangele ngasinye salezi zinyathelo ngamunye.

Isigaba sokuqala ukuhlonza izethameli eziqondiwe ukuhlaziywa yayo.

ukukhetha okubi bese kwencazelo izethameli eziqondiwe kuholela omunye amaphutha amakhulu kakhulu abaku-Marketing. Kusukela izilaleli njalo emelelwa ezihlukahlukene amaqembu izinkomba ezahlukene kanye nezinto ozikhethayo ke nephutha enkulu ekukhethweni kuka ukwelashwa kuzoholela iqembu abathengi ukuthi umkhiqizo wakho nje ezithakazelisayo. Ngokwesibonelo, uma bekhangisa abizayo izimonyo ncwadi, ngisho ephepheni izikhangiso ezinjalo ngeke ulethe waziphatha ngokuhlakanipha kakhulu kunazo uma usheshe ugxila ukukhangiswa leli qembu imikhiqizo ephezulu boutiques kanye beauty salon.

Lokhu kungenzeka futhi ihlanganisa nokuhlaziya nezithameli. Kuvamise kwenziwe kusengaphambili. Le ndlela ivumela ukuba ubheke lawo maqembu afanele kakhulu umkhiqizo noma isevisi yakho.

Esigabeni esilandelayo, ngaphandle okuyinto ukumaketha nokuxhumana ngeke ibe uhlelo oluhlangene - lena umgomo ukukhulumisana okunjalo.

Uma marketer likhombe ezifanele ingxenye wemakethe kanye nokusebenza kwalo kulandela ukwakha ukuqonda ukuthi kuyinto ekugcineni kudingeka uthole kusuka izilaleli. Phakathi imigomo ezivamile zokumaketha kungathiwa elandelayo: ekunqotshweni uzwela phakathi izivakashi, ukufeza ukuqashelwa brand, ulwazi umphakathi mayelana izimpahla kanye namasevisi, lapho kamuva kuzodala ukufunwa kubo, ukuthola isimo emakethe lapho abathengi uncamela umkhiqizo wakho hhayi efanayo ezivezwa izimbangi zakho, njll

Isinyathelo esilandelayo kwencazelo isabelomali ukumaketha yezokuxhumana.

Lona omunye imisebenzi ebaluleke kakhulu. Izindlela ezivame kakhulu ekutholweni isabelomali izindlela ukulungisa yokuthengisa amavolumu njengendlela ukuhlolwa iphesenti amathuba, indlela ye emigomweni, kanye indlela afanayo izimbangi.

Ngaphezu kwalokho, esigabeni esilandelayo ukumaketha nokuxhumana kufika isikhathi ngesinqumo izindlela ukuthuthela izimpahla.

Ngalezi zindlela ukuqonda indlela okufanele abathengi (abathengi) idlulisele ukwaziswa ngqo nabantu abahlosiwe. Lokhu kungaba ehlukile ukukhangisa, noma ezihlukahlukene PR-ubuchwepheshe.

Ngemva kwalokho eza esiteji yokuthengisa ukukhuthazwa.

Kulesi sigaba zihlanganisa nokufezeka kwentando izenzo ezihlukahlukene, lotto, ukunikela yokuthengisa kanye izaphulelo ezinhlobo ezehlukene. izindlela ezinjalo kubonakale usenze umthengi, okuholela ukwanda ngokuphawulekayo ziphoqa somkhiqizo noma isevisi esikhathini esifushane.

Esigabeni esilandelayo ukumaketha nokuxhumana kuyinto ukumaketha ngqo nokudayisa siqu.

Lesi sigaba sihlinzeka oxhumana ngqo futhi siqu umdayisi ngumthengi. Akukhona kuphela indlela yokuxhumana bukhoma, ngokufanayo ukuthi sokuxhumana, singasho sithi singesihambelanayo nge abathengi ezingaba, zokuxhumana esebenzisa zokuxhumana imigqa (internet, i-TV, ucingo). Nokho, ngokuvamile, kulesigaba kungenzeka ayenqaba ezidayiswayo. Ngenxa iphathelene ugaxekile futhi waqala umzabalazo esebenzayo ngokumelene nabo ukulungiswa izinhlamvu ahlukahlukene kanye nezaziso ukuthi onikezwe lomthengi, akuvamile ngalesi siyingi kubangele ubuhlungu phakathi amakhasimende, yingakho eminyakeni yamuva izenzo ezinjalo.

Nokho, esigabeni yokugcina bungabonakala ukudalwa imiyalezo ulwazi.

Lesi sigaba umqhele nasesikhathini esedlule. Phela, inani okuqukethwe nokutholakala wemiyalezo enjalo noma umthengi bayothenga umkhiqizo wakho noma okuphambene nalokho ukuyigwema. Ukuze wenze lokhu, zikhona yonke izikhungo zezemfundo edingida umthelela ulwazi lomthengi zentengiso.

Ngakho, ukumaketha nokuxhumana kuyinto eyinkimbinkimbi izinyathelo nemikhuba oluhlose ukuthuthukisa umkhiqizo ngokushesha ngangokunokwenzeka ngokusebenzisa ulwazi nobuchwepheshe.