Esebenzisa individualization kwenhlangano engokomthetho, izimpahla, imisebenzi (kuchaza, kucacisa futhi uhlu)

esisemthethweni inhlangano esebenzisa umazisi basonta isigaba amalungelo obuhlakani. Umhlaba ugcwele umqondo womunye: izincwadi, ama-athikili, izindaba, omculo, njll ukumaketha sphere iyathinteka. "Umncintiswano Parasitizing" futhi ukusetshenziswa kwenye brand - izenzakalo ethandwa kakhulu emhlabeni yebhizinisi. Ukuze uthole ukwaziswa okwengeziwe mayelana nokuthi iyiphi esebenzisa individualization futhi kanjani they avikelekile ngokomthetho, Kuzobuye kuxoxwa.

Umcabango

Esikhathini emhlabeni onokuncintisana wonke umuntu ufuna ukuba 'bame' ukuba obonakalayo phakathi kwezinye izinkampani iveza (ukunikeza)-product efanayo nalena (isevisi). Lezi imigomo esebenzisa individualization.

Civil Code alisiniketi generalized igama elisemthethweni, kodwa uchaza kuphela eminye imibono yabo. Kuyiphutha ukusebenzisa umqondo wegama elithi "esebenzisa ukuhlonza imiphumela yomsebenzi bokusungula." Ngokwesibonelo, ibinzana enjalo isetshenziswa program e-computer, ezinye wokuthengisa kahle, ama-movie, njll Basuke ivikelwe imithetho yelungelo futhi akuhlangene ne emnothweni azikashintshi.

Ukwenza lokhu kube sobala ngokwengeziwe, sikunikeza isibonelo. Famous Harry Potter incwadi yesiNgisi eshicilelwe ngekhava ezithile, okuyinto ayeveza umlingisi ababedlala uhlamvu odumile etemibhalo. Wabuye ukuwo isibonakaliso esikoleni "Hoggvarts". Lokhu ikhava kanye inoveli, futhi uwela ngaphansi komkhakha "esebenzisa ukuhlonza imiphumela yomsebenzi bokusungula." Kopisha umbhalo ngaphandle lokhu "igobolondo" Kuyoba kwe-copyright. Kodwa isicelo ukulimala kwempahla, uzokwanelisa umbhali kule noveli, hhayi inkampani esesisakaza.

Sikhuluma izindlela individualization kwenhlangano engokomthetho.

izinhlobo

umthetho Russian inikeza izinhlobo ezine:

• Igama Brand.
• Amagama noma izimpawu.
• ukuqokwa Commercial.
• Kuvele ngabizwa ngesiteketiso lendabuko.

Geographic lifana 'imikhiqizo akukuniki wedwa umenzi ilungelo lokusebenzisa. Lesi sigaba isetshenziselwa ukuvikela abathengi kusukela ukwaziswa okudukisayo.

"Kusukela izinkuni?"

Nasi isibonelo. abakhiqizi uju ngokuvamile ungabhala ngemikhiqizo yabo "Made in the Altai." Kukholakala ukuthi lokhu ingenye ezifundeni Isizalo ahlanzekile wezwe lakithi. Imikhiqizo nithela ilebula kuyoba ziphoqa omkhulu phakathi amaqembu umkhiqizo ukudla.

Nokho, izinyosi 'labour' waseChelyabinsk lapho eziningi amabhizinisi Metallurgical. I esikhundleni lendawo azalelwa izimpahla abathengi edukisayo.

Akekho ilungelo elehlukile lokusebenzisa "Made in the Altai." Noma yimuphi inkampani ekhiqiza imikhiqizo esifundeni, singasebenza isembozo.

okukhethekile kwesokudla

I Civil Code kudinga abantu abathile (abanikazi) ukuze unamalungelo akhethekile esebenzisa individualization. Abakwazi ukuzisebenzisa uwedwa:

• Sabalalisa imikhiqizo logo ethize.
• Ukuvimbela noma avumele ukusetshenziswa zokuhweba.

Kunini siqala ukusebenza welungelo elikhethekile?

individualization zenzeka ngenxa yezizathu ezihlukahlukene. Kuye lokhu, uhlobo oluthile welungelo elikhethekile kunikezwa umuntu ngaphansi kwezimo ezithile:

• Ukusebenzisa brand name - emva ukubhaliswa isimo esingokomthetho. abantu kanye ukufakwa yayo kule Enobunye.
• Kwesokudla brand, izimpawu zokuhweba, appellations Lokudabuka - emva ukuvunywa Rospatent.
• On isithombe commercial - ngesikhathi yokufuna udumo endaweni ethile.

Ngemuva kokuqeda zonke izinqubo iza kuphela onelungelo lokusebenzisa logo, lokuhweba, igama, njll Lokhu kusho ukuthi ngaphandle kokugunyazwa ngumnikazi we-akukho emthethweni ukusebenzisa noma isiphi isiqu lobunikazi ekukhangiseni, umkhiqizo, ku izinsiza inthanethi, njll

Igama elithi ka ilungelo elehlukile

Kodwa iphutha ukusho ukuthi isikhathi esanele "esigxotsheni ngaphandle" brand uphawu lokuhweba Rospatent, futhi ilungelo elehlukile wamupha ukuphila. Uphawu evala emva kweminyaka 10, ngaphandle kokuthi enwetshiwe.

Ilungelo commercial ukuqokwa iphelelwa isikhathi emva ukulahlekelwa ukuthandwa inkampani endaweni ethile. Brand Igama yekani ukuba umphumela ngemva yimali noma kabusha ibhizinisi.

Kanjani ukuvikela amalungelo akhethekile esebenzisa individualization kwezimpahla namasevisi?

Ukuvikela ilungelo lokusebenzisa igama ngezindlela ezilandelayo noma uphawu:

• Izicelo Eziya Kuziphathimandla Federal Antimonopoly Izikhungo.
• Ezinkantolo.
• Icela Rospatent.

Kugcine phezu uhlu igunya lomphakathi unesibopho nezindaba inkani ezihlobene nokusetshenziswa TK. Ngokwesibonelo, inkampani ethile esolwa umqondo womunye nezinye brand ayo. Kodwa yena uyakuphika noma ibuphi ububi futhi uthi logo yabo yakhelwe ngokuzimela. Lokukhipha - isikhalo Rospatent, ezosheka ngezimo sigameko bese uhambisa izinto enkantolo.

Anti-monopoly Izikhungo ukuvikela abakhiqizi ngokumelene ekuncintisaneni ( "ikhophi" imikhiqizo engekho emthethweni, izimpawu zokuhweba, njll).

Kunoma ikuphi, usomabhizinisi, maqondana nalapho esephula ilungelo elehlukile izindlela individualization, angafaka isicelo enkantolo ukunxeshezelwa yezimali noma ezinye umonakalo (isib, ukulahlekelwa idumela).

umuntu ngokomthetho

Individualization we inhlangano yalo esemthethweni ukuze afeze indawo ethile kanye namagama, okumele ngempela zihlanganisa ifomu wezomthetho wenhlangano. Ngokwesibonelo, inkampani "Avangard", noma MUP "Gorseti" njll

Ngaphezu kwalokho, individualisation libhekisela izimpahla kanye namasevisi, izimpawu zokuhweba kanye brand. Okuningi mayelana ukuthi.

Trade mark noma uphawu: uyini umehluko?

Uphawu - a saziso izindlela ngomlomo individualization. Kufaka:

• igama lomkhiqizo.
• idatha kwabakhiqizi.
• Ukuhambisana nemigomo.
• Ukwakheka nezakhiwo umkhiqizo.
• Olunye ulwazi saziso (isib, ulwazi mayelana izingozi futhi izindlela zokuphepha).

Uphawu - iyona incazelo umkhiqizo on the isembozo, amalebuli, njll Ngamanye amazwi, ulwazi ngalokho sithenga.

Uphawu (brand) - igama elibi esihlukanisa umkhiqizo eyodwa ukusuka kwenye efanayo. Ujabulela Noma kunalokhu kuvikeleka kwezomthetho futhi ibhaliswe Rospatent. Ngokwesibonelo, ikhofi "Nescafe" Chocolate "Babaev," njll Ingaqukatha ngamazwi, imifanekiso, noma ezinye olunye ulwazi volumetric, kodwa akanayo idatha umkhiqizo ngokwayo.

"Apple" noma "Intandokazi" - ukuthi angeke abhaliswe?

kakade Sithe wophawu kungokwalabo esebenzisa umazisi kanye imiphumela empahla. Kodwa namanje kungenzeka ukuba ubhalise njengomuntu brand? Ngokomthetho, kukhona ukulinganiselwa lwezinto engasetshenziswa hhayi:

• Igama ezahlanganiswa elisetshenziswa ngokuvamile ekubizweni ezithile izigaba kwezimpahla. Ngokwesibonelo, "juice", "Coffee", njll
• izimpawu ezivamile kanye nemibandela.
• Igama ikhwalithi yezimpahla, izici zawo, njll "Delicious", "fresh", njll
• ifomu okukhethekile impahla, ebheka impahla yayo. Ngokwesibonelo, esinye isithombe ibhola zomkhiqizi umkhiqizo.

Zonke izinto ezingenhla zingase zifakwe uphawu noma igama, noma zingekho evelele kuyo.

Wena ubuye abakwazi ukusebenzisa sabadlali abafana izimpawu isimo. Abakwazi ukudukisa izakhamuzi.

Ngokuhambisana izivumelwano zamazwe ngamazwe ku lokuhweba kungenzeka ingasetshenziswa:

• Amafulegi, izifanekiselo kwamanye amazwe.
• izifinyezo ngokusemthethweni nezinhlangano zamazwe ngamazwe. Ngokwesibonelo, i-UN, OSCE, njll
• Esemthethweni zamanzi, imiklomelo, kuyizimpawu njll

Ngaphezu kwalokho, uma i-logo has zonke lezi izakhiwo, okuyinto axutshwa nabo, ezifana ingasetshenziswa yini. Ngokwesibonelo, ukushintsha kombala kancane uphawu UN, njll Zingasetshenziswa njengoba isici brand kuphela ukugunyazwa olusemthethweni.

Akuvunyelwe ukuba ubhalise njengomuntu TK tincenye amagugu amasiko, izithombe zokuziphatha okubi, kanye nalabo okungaba edukisayo. Wena ubuye ayikwazi ukurekhoda labo logo kakade esetshenziswa kwamanye amazwe.

Isithombe ingasetshenziswa kwelinye iqembu imikhiqizo. Ngokwesibonelo, ukusetshenziswa olotshiwe wesakhiwo uthingo e logo yesikhwama esiza abantulayo ovunyelwe ukusebenzisa uma udala ifektri brand candy.

Liphinde sinqatshiwe ukubhalisa esebenzisa individualization kwezimpahla:

• Uma igama labo iqukethe owaziwa amagama, amagama, izibizo.
• Esithombeni kukhona ekumeni ubuntu ezidumile abantu ngaphandle kwemvume abantu noma izihlobo.
• Zisekelwe imisebenzi yesayensi, ubuciko, njll

Register TK

Ukuze ngokusemthethweni ukusungula lokuhweba ayo, kumele:

1. Nquma injongo TK.
2. • Ukusungula nokuqala ukwakha logo.
3. Hlola semininingwane Rospatent khona izimpawu ezifanayo kubhaliswe.
4. Lungile esimweni logo ifanelane nenye.
5. Beka ndawonye iphakheji kwemibhalo sokubhalisa TK.
6. Thumela idatha ku Rospatent.
7. Thola amadokhumenti ezokuphepha.
8. Beka ukubhalisa lokuhweba kwempahla angaphatheki ibhizinisi.

Yiqiniso, zonke izinqubo imali edingekayo nesikhathi, kodwa umphumela uyoba isiqinisekiso Ukuvikelwa kwamalungelo impahla.

Amaphutha ekudalweni kanye nokubhaliswa TK

amaphutha Okukhulu ukuthi osomabhizinisi e nokubhaliswa TK:

1. ukucabanga ezinganele kwenhloso ukusetshenziswa logo.
2. icala lakhe.
3. Savings ngesikhathi sokubhalisa. Omunye inqubo ngaphandle izindleko zomthetho lawo lalingaba zinkulungwane 30. Ruble. Abaningi ugcine bese udala logo ne isithombe Umbhalo endaweni dwala olulodwa. buka Split ka esinye ngeke kuphula ilungelo Imiphumela yomsebenzi nabanengqondo futhi esebenzisa individualization.
4. Londoloza isikhathi sifuna izithombe ezifanayo futhi efanayo. Musa ukubheka Rospatent.