Ukuba isinqumo ngesisekelo inkampani yakhe futhi esikhiqiza uhlobo oluthile imikhiqizo, kudingeka uqonde ukuthi impumelelo yomsebenzi wakho kwezomnotho kuzobonakala kuphela kunjalo uma emakethe target is kahle echaziwe. Positioning - lena ngenye yezindlela wokunqoba indawo inzuzo emakethe emphahleni. It is kuhlobane ngokuqondile izici umkhiqizo kanye nezimo zezimakethe lapho le nkampani kumele isebenze. Positioning emakethe - lokhu ithuba kuphela ukuthola niche yabo futhi abathengi babo, ngoba impahla ngokuvamile yesimanje injongo eyodwa efanayo kanjalo!
Esikhathini sethu, ngempumelelo marketing isu uyakwazi ukuguqula, ngokuvamile, umkhiqizo zingezona ezibonakalayo e ethengwa kakhulu real! A ukuma inkampani ngokuvamile izimangaliso, ngoba ngokwemvelo indoda - isidalwa odinga ukuvelela phakathi kontanga zazo siqu. Futhi ingamsiza kulo msebenzi isimo izinto abathile kuphela kamakhi! Ngisho noma ngabe wake bekwi ukukhiqizwa ilungelo lobunikazi lomkhiqizo, okusho kumncintiswano abanawo, ukubeka - kusenzima yinto enhle. Uma une-ke yini nje ngaphandle kwayo ngokuphelele engenakwenzeka.
Positioning - kuyinqubo iqala kwencazelo indawo emakethe encintisana, kanye emihle nemibi imikhiqizo yabo. Ngenxa yalokho, ukwehlukana imikhiqizo siqu futhi isikhundla inzuzo emakethe. Positioning - liphinde indlela enhle yokuthuthukisa izici ikhwalithi imikhiqizo yabo nemisebenzi. Ngenxa yalokho, oyoba nguye ekugcineni niche ngisho nangokwengeziwe emakethe! Godu kuthiwani nengabe ngokuqinile akakwazi ukukhiqiza imikhiqizo ephakeme izinga kuka izimbangi zayo? Kulokhu, ukuma - into kuphela elingakwazi ukulisindisa nasencithakalweni. Ekugcineni, kungenzeka ukunikeza amazinga esihle yesevisi izakhe njengoba inhlangano ukuthi uyayikhathalela imvelo. Futhi kuyoba abathengi lokuqala, abanentshisekelo ncamashi le mibuzo.
Asikho isidingo ukuthatha ibhizinisi efana empini. Umsebenti wakho oyinhloko - hhayi ukubhujiswa izimbangi kanti lesi excitation nesithakazelo phakathi abathengi ukuba umkhiqizo wakho. Impumelelo kungaba ibhizinisi eligxile ikhasimende. Futhi nabasebenzi bakho kufanele bakholelwa ngobuqotho ukuthi umsebenzi wabo kwenza izwe libe yindawo engcono. Lokhu kuzokwenza ukubaphoqa ukuba zama ukunikeza konke okuhle ngokugcwele (futhi bezama ukulwa imisebenzi ogqamile isimiso).
Kodwa kuthiwani uma ezingeni mncintiswano siphezulu kakhulu (noma usayizi emakethe incane kakhulu)? Kulokhu, umsebenzi ibhizinisi kumele sibhekiswe ukudala umkhiqizo, okuyinto ayinakho analogue. Okuwukuphela kwendlela ngokuqinile kungathatha endaweni yalo efanele isakhiwo emakethe. Kodwa okokuqala kudingeka uqinisekise ukuthi unakho izinsiza ezanele ukwenziwa kwalo mkhiqizo esiyingqayizivele. Kubalulekile ukuba acabangele inani abathengi ezingaba ukuthi zizongena ku isethi izici, intengo kanye izinga. Intandokazi amaqhinga kanye isu kuzoncika impumelelo ukukhuthazwa yayo emakethe!