Izimfihlo "McDonald". Marketing McDonald

Namuhla, ukudla okusheshayo uchungechunge "McDonald" mhlawumbe liyabonakala kakhulu emhlabeni njengoba izinkulungwane kwalezi zikhungo zisebenza emazweni amaningi. Le nkampani iye yasungula isignesha isitayela kokudla kwakhe siqu, esahlanganisa nambitha izigidi zezivakashi. Abaningi kithi uthanda ukuza lapha ngemva komsebenzi noma izimpelasonto ukuze uxoxe nabangani noma umndeni.

Kodwa abaningi abazi ukuthi kukhona izimfihlo real "McDonald", zazo abasebenzi kuphela ukwazi. Kulesi sihloko sizozama ubafaka. Bayakholelwa kimi, kokuba ufunde le mininingwane, uzoshintsha umbono wakho ngalokhu yokudlela chain naphakade. Ngakho ukuchaza izimfihlo "McDonald", owaqalekisa ngazo nakancane 20.

"IBhayibheli" Its

Sasingazi ukuthi ngosiko ku ajwayelekile "Macs" yakhe sinamandla kakhulu kangangokuba kukhona ngisho bangena "iBhayibheli". Yiqiniso, lokho akusho ubheke iyiphi inazo izinkolelo ezingokwenkolo, kodwa zinikezwe imiyalelo enemininingwane mayelana nendlela abasebenzi akufanele enze le nto ezimweni ezithile kuphela. Usayizi umyalelo okunjalo akukhona ngempela evamile kithi - kumayelana 750 amakhasi umbhalo, ngokwezwi nezwi uveza nesinye isiphathiswa senzo. Kumayelana, ngokukhethekile, izisebenzi, abapheki ekhishini, izinto zokuhlanza nokunye.

ukusebenza Fast and elandelanayo, "McDonald" idinga ukuba khona imidanti. Ngenxa yalokho, umsebenzi ngamunye usebenza like kwesondo indlela enkulu, elifuna abaphathi zokudla.

Nalapha futhi, khona imithetho-based ukuphenduka kwenza kube nokwenzeka ukuba ucabange indlela ukuphuma esimweni esithile - ngokwanele nje ukuba ngidlulisele icala idokhumenti.

iphunga Artificial kanye ukunambitheka imikhiqizo

Ukuze ukunweba ukuphila eshalofini izithako ukuthi kunezelwa cheeseburgers efanayo (hhayi kuphela) ku "McDonald" ukunikezela yabo isimo eqandisiwe. Kuphela inqubo ukupheka anyanisi, amazambane, ukhukhamba notamatisi evuthayo, elibangela ukuba ushintshele ku esimweni esejwayelekile (esikwenzayo futhi udle). Nokho, bambalwa abantu abacabanga yokuthi imifino eqandisiwe, ngemva unfreeze zababona belahlekelwa nephunga zabo futhi ukunambitheka. Ucabanga ukuthi amakhasimende ukukopela ukuze ungazizwa ke? Kufanele uvumelane, ngabe ukudla kunganambitheki - kuyoba akekho wathatha.

Yield sobala - unezela imibala yokufakelwa kanye flavour. Nge isilinganiso esifanelekile nesokudla akhethiwe ukupheka ubuchwepheshe amazambane ngisho incibilikiswa kuba nephunga emangalisayo okuyenga esizizwa ngayo, ukucabanga iyala lutho lapha. Ngaphezu kwalokho, ukudla ukunambitheka, waqonda ngqo phansi ukuhweba, futhi, is eyayenziwe wadala. Noma ingabe ucabanga ukuthi ukudla kusukela "McDonalds" inuka kunamandla kakhulu kangangokuthi nephunga uhlala ngisho emahholo?

Oda nokuhlanzeka

A indima eqakathekileko yomsebenzi wehlelo lokuphatha inethiwekhi zokudlela unika ahlanzekile. Uma ubheka amalungu abasebenzi, uzophawula ukuthi cleaner bahlanza phansi cishe unaphakade. Nakuba, woza ukucabanga ngokunengqondo, ukuzwa kanye ukushayela ngendwangu ngenkathi wakhe ngokushesha ukudlula izivakashi nedlanzana kancane.

Eqinisweni, ezifana yokuhlanza "zokuvimbela" Kwenziwa njalo ukuze anikeze ikhasimende bayaqonda ukuthi yonke into ihlanzekile ngokuphelele, thina ukusilandela. Mhlawumbe lokhu akunjalo, futhi izimfihlo "McDonald", kodwa ngokuqinisekile, uma usheshe ngakho nimangale.

Enye into - kulapho umuntu ewelwa isiphuzo noma ukudla phansi. Khona-ke vacuum iza ngokushesha futhi ayisuse imiphumela ngalesi sigameko.

By endleleni, uma ulahlekelwa ukudla yakho ngendlela (saya "Cola", isibonelo), ungakhathazeki - umdayisi is zikudalulele yinhlama entsha. Ngakho unganqikazi ukubuza uma owelama yemali.

Ngokuvamile, njengoba wazi, imodi esebenzayo "McDonald" eqala imisebenzi kwabasebenzi izinqubo ikamelo njalo ahlanzekile. Wena, isibonelo, ngaphambi kokuthi uhlale phansi etafuleni, angase acelwe ukuba ulinde kuze kube uyakwesula.

sandwich fresh

Kusukela endaweni umsebenzi inethiwekhi yasekhaya, "McDonald" - I-Russia (naphezu kweqiniso lokuthi inkampani - ongowokudabuka US), kukhona ezinye umehluko wemisindo nemiqondo yamagama kanye cheeseburgers fresh nezinye sandwich. Ikakhulukazi, bambalwa kakhulu abantu bazi ukuthi isikhathi sempilo (isb, yinkathi kunconywa ukusebenzisa umkhiqizo) hamburger, "chizov" kanti omunye ngemizuzu engu-20. Labo imikhiqizo okuyinto ziwela ngaphandle mngcele, ilahlwe.

Nokho, abanye abaphathi ukusetshenziswa ne isikhathi, ukushintsha izikhathi (ngomqondo obanzi zabo).

Ake bathemba ukuthi izimfihlo ezinjalo "McDonald" akuyona okuvame kangaka ezweni lethu, futhi lokhu - nje inganekwane, kodwa yize kunjalo. Council ezinikeza yangaphambili izikhulu inethiwekhi, kuyinto sikubuze "angajwayelekile" Burger, okuyinto ngokuqinisekile uyokwakhelwa ulahlekile okwamanje. Khona-ke ekhishini kuyodingeka wenze ngawe ingxenye entsha, okuyinto nakanjani sibe fresh. Cheeseburger ngicele lokhu (isibonelo) ngaphandle ikhukhamba, anyanisi noma isoso. Believe me, wonke ukunambitheka izoshintsha kancane - kodwa ngeke kuqinisekise ukuthi nje yayo eyakhelwe wena.

Amandla esejwayezi ayenza

Bewazi yini ukuthi ukunambitheka imikhiqizo "McDonald" akashintshi ngokukhethekile ukuze ukhuthaze izivakashi ubuye? Le mfihlo kusekelwe amandla esejwayezi ayenza. Ngisho ngowokuqala "McDonald" in the 1970 okunikwa amakhasimende ezifana cheeseburgers, Big Macs futhi "Gama", ngendlela ongayo namuhla. Ngaphezu kwalokho - zonke lezi izitsha ukunambitha efanayo emhlabeni wonke, akukhathaleki ukuthi aqhamuka kuphi imikhiqizo akhiqizwa ngokwenza kwabo. Ngenxa yalesi sizathu, sonke siyazi ukuthi ukunambitheka amazambane, cheeseburger, isaladi nezinye izinto. Ngisho nososo ku "McDonald" - futhi babe zokupheka efanayo iminyaka eminingi kangaka.

ifenisha ungakhululekile

Iqiniso ukuthi "McDonald" lisetshenziswa ifenisha ungakhululekile kunjalo, cishe futhi abazange bakuqaphele. Kodwa ukusibhekisisa - futhi ngempela kuba. Amatafula nezihlalo, SOFAS - konke lokhu kwenziwa isitayela ahlala nabo isikhathi eside kuyoba nzima. Ngaphezu kwalokho, e emagcekeni "Mac", njengoba kungabonwa, kusuke kungasho neze isikhala esanele. Lokhu akukona mayelana lokubikezela izikhundla (okuyinto ngenhlanhla ngokuvamile ngokwanele), akukho. Lokhu kusho ukusebenzisa isikhala ukudlula ehholo - ke ngempela akwanele. Futhi uma othile odlula, kaningi ke sisondele kakhulu Ekuhlaleni.

Uma ukholelwa izimfihlo "McDonald", bese ke senziwa ngokukhethekile ukunciphisa abantu isikhathi sokuhlala in the restaurant. Izinyathelo ezinjalo ziye zanquma abaphathi ngenxa yokuthi izivakashi eziningi ukuza ejimini, athenge "amazambane" kancane, futhi uhlale isikhathi eside, ujabulela khulula Wi-Fi.

iziphuzo ezibandayo

Uke waphawula yini ukuthi iziphuzo ezibandayo ( "Kola", "Sprite", "Fanta", ayo) ishibhile izikhathi 1.5-2 kuka ikhofi noma itiye? Ucabanga ukuthi kumayelana izindleko? Hhayi ngempela - okungenani ukubona ukuthi kubiza malini iyafana "Cola" esitolo maqondana netiye cafe kancane "usohambeni". Eqinisweni, kukhona ngisho okuphambene. Ngakho kungani "Mac" kulungile?

Kukhona theory owawuthi esesuthi womuntu kuyivumela ukudlala isiphuzo esibandayo, kuyilapho emva ashisayo - kunalokho, umuzwa indlala iphele. abanikazi Indawo yokudlela owabeke izintengo "Coke" ngezansi kokuyithenga, iklayenti futhi befuna ukuthenga cheeseburger noma amazambane esikhathini esizayo.

Ukwenqabela "cha"

Izimfihlo "McDonald" ngumuntu umsebenzi wangaphambili, ohlale eshicilelwe kwabezindaba, kuza omunye umthetho - ngaye ungazange ukuqagela. It kungavunyelwe athi "cha." Ngisho ezindabeni cashier ngeke uzwe lo kuyizinhlayiyana, okuyinto ezingeni ngokwengqondo olinga omunye ukwehluleka. Cishe uzocelwa: "Ingabe ufuna sauce for the amazambane?", Esikhundleni "Ungathanda sauce?". A trifle, kodwa futhi udlala cishe indima ephawulekayo.

Njalo "ngaphezulu"

Abaningi ukudla neziphuzo fast zokudlela ukudla, okuyinto sixoxa, asizwa izingxenye ezahlukene. Yiqiniso, ikhasimende ingakhipha umyalelo noma yisiphi sazo, kodwa ngokuvamile alisho ukuthi iyini afuna. Nokho, u-cashier akaceli futhi buthule nobheka oda. Hlobo luni Ukukhonza imenze iklayenti?

Kunjalo, lowo ngaphezulu. Okokuqala, iletha ngaphezulu izinzuzo yokudlela, futhi okwesibili, konga isikhathi kulayini. Uma cashier ebuzwa ukuphinda umthengi, abese futhi wazindla ngesincumo sakhe, inqubo ukudayiswa ngabe sidonsa ukuze uthole enye i ngomzuzu owengeziwe. Ngakho-ke, labo abangamthandi ucacise, njalo uthole okwengeziwe.

Girls benhlanhla nezazi iyunifomu

Kancane aziwayo Eqinisweni, kodwa-yalolucwaningo 70 e inethiwekhi, ukusebenza guys "McDonald" kuphela. Futhi manje e-"McDonald" Russia (njengoba, empeleni wonke umhlaba) ngemuva counter ake zabo bobubili ubulili. Kungani becabanga kanjalo?

Inkampani kuqashelwe ukuthi intombazane ngemuva counter ngokuvamile iholela alibale kulayini ngenxa yesizathu esilula - bona amaklayenti besilisa uqale ukuba udlale ngothando. Lokhu kuyiqiniso ikakhulukazi ngokuphathelene amantombazane amahle ukuthi ukuheha izivakashi ezingaphezu, futhi ngaleyo ndlela zivimbela inqubo ukudayiswa nakakhulu. Kanjani ukuba ngibe kulesi simo?

Okokuqala, ukuba ayiyeke le ukunxenxa wobulili fair bengayi. It eyayingabangela eziningi imibhikisho ngabe uyafaneleka ukubandlulula. Ngakho-ke, abesifazane isidingo sokuba umsebenzi, akunakugwemeka. Okwesibili, kungenzeka ukuqasha abasebenzi noma ngaphansi enhle ukuze abenze ngakho. Kukhona inkolelo yokuthi umsebenzi "McDonald" kunikezwa amantombazane kancane ezikhangayo, kodwa kulukhuni kukukholwa loko, ngoba nomqondo ubuhle kwenzelwe nje subjective, futhi ukuhlangabezana kwabaphathi bemali enhle inethiwekhi "Macs" Kusengenzeka. Ngakho-ke, kusobala, ukubhekana ukubambezeleka emigqeni ivumela iyunifomu. Sicela uqaphele - it is ngokukhethekile ukuze afihle sibalo womnikazi wayo futhi wenze zokugcina kancane ezikhangayo. I esifanayo siyasebenza nasemadodeni - indlela yawo "McDonald" futhi ngokucacile ubeka ekukhanyeni engcono. Ngenxa yalesi yashesha yokuthengisa lapha.

Indawo ezindaweni zomphakathi

Mhlawumbe lena yiyona ndlela futhi ngempela imfihlo - kodwa "McDonald" ahlelwe ngendlela yokuthi kwakungenakwenzeka ukuba babanike ngokusebenzisa. Qaphela: yokudlela ngamunye isendaweni esimatasa emakhoneni emigwaqo kanye izindlela ngawo izivakashi ezingaba livela emsebenzini noma enyuvesi, esikolweni nokunye. Indawo ngaphezulu asebenzayo - aba maningi amathuba okuba ukuthi kukhona kuzovula omunye "Mac".

Fun izingane

Isikhathi esining impela, abazali ungafuni ukuya "McDonald", kodwa lapha bekhulisa izingane. Yebo, abantu abaqapheli umonakalo obangelwa ukudla okunjalo, futhi bathanda lapha - yebo, ngeke akwenze ngaphandle izinyembezi nokuncenga. Ukuze bakhuthaze izingane zabo ukuba abazali bazo ukuyovakashela kuya "Mac", abanikazi inethiwekhi nemicimbi ekhethekile nemisebenzi izivakashi abasha. Ngokwesibonelo, inhlangano imicimbi ehlukahlukene yokudumisa lokuzalwa; ukusatshalaliswa amathoyizi kumenyu enezingane ezinezidingo ezikhethekile sika; amabhola isivakashi ngasinye ngaphansi kweminyaka eyi-6 kusukela "McDonalds" logo. Konke lokhu kusikisela ukuthi kukhona ozama zijabulisa izingane nakanjani atholakalayo.

esikhundleni ukudla

Sishilo kakade ukuthi uma ungumeqi noma siwisa okuthile eduze yemali, wena kudingeka ukuba ubuyele, libe linye. Kuyefana nasendleleni kwelinye icala - uma sandwich ezinye izinwele watholakala, noma sanoma yini enye awahlobene umkhiqizo nge kadokotela. Abanye abantu ulisebenzise ngidle ucezu bese isiqephu esisha freeware.

amazambane isilinganiso

Elinye iphuzu of 20 Izimfihlo yethu "McDonalds", okuhlobene amazambane - it is ukukhonza. Sonke azi (futhi imenyu wabonisa) ukuthi kukhona izingxenye ezintathu ezahlukene amazambane athosiwe - amancane, aphakathi nendawo kanye enkulu. Kodwa izivakashi abaqapheli ukuthi lemali amazambane izingxenye ezinkulu futhi phakathi efanayo, umehluko kuphela izindleko kanye emaphaketheni. Vele imvilophu esinikezwa nge ingxenye enkulu, ngokulandelana, ezinkudlwana.

Ice Cream "Uphondo"

Ezingabizi kakhulu (futhi umnandi) ice cream "Uphondo", uma uqaphela, njalo inikelwe zintula ezansi. Kuthi ukubekwa engenangqondo ekwenzekeni kwe-ayisikhilimu maqondana ingilazi - phezulu, kubukeka kukhulu, kodwa engxenyeni engezansi inkomishi esilucwecwana ayinalutho. Lokhu kwenziwa Yiqiniso, ukuba zibukeke ukwandisa umkhiqizo ingqikithi. Futhi uthele ingxube ku phansi abasebenzi abakwazi - imishini yakhelwe ngendlela, futhi kukhona kuvinjelwe ngokugcwalisa voids engilazini. Ngakho, yokudlela silondoloza eziningi.

Eminye imibuzo kanye izibuko khulula

Futhi imibuzo ecasulayo kakhulu ukuthi sonke isikhathi cashier ucela emva oda lakho? Ikakhulukazi, wena chaza - ongathanda ukuzama ikhekhe noma Muffin? Ukuze ukhansele, kusengaphambili, ungakwazi ukwengeza ibinzana ekupheleni oda lakho "konke." Khona-ke u-cashier ngeke ukubuza imibuzo eminingi kakhulu, futhi ngaleyo ndlela isikhathi sakho owengeziwe.

Ngamunye "McDonalds" ungakwazi ukunikeza out izinkomishi khulula. Lokhu kungasetshenziswa, isibonelo, beze lapha isiphuzo sakhe futhi uhlale unabangane ngaphandle wayala lutho. Khumbula ukuthi utshwala lapha ngeke bavunyelwe!

isivakashi Kugcine

Sonke siyazi ukuthi umsebenzi "Macy sika" kuze isivakashi zokugcina. Ngesikhathi esifanayo kulezi zinsuku zokugcina ihora nengxenye ukuba liphele iminyango zokudlela eduze emnyango. Ngakho, akekho uzoya - kodwa izivakashi wokugcina dokushat izingxenye zakho.

Yiqiniso, asisebenzi labo izikhungo ukuthi ayekile bafeze imisebenzi yabo ngokuvumelana ngesinqumo Rospotrebnadzor ehlobo lika-2014. Ngokuvamile ivaliwe "McDonald" Waba wuphawu umzabalazo wokulwa uhulumeni ibhizinisi American e Russia - umphumela langempela, yebo, lezo zinyathelo benganikezwa njengoba osomabhizinisi Russian abathintekayo.

nososo imfumbe

Kukhona inganekwane mayelana lokuthi kule nososo, "McDonald" engeza nemiyo umlutha. Kungenxa yalesi sizathu okuthiwa zingabantu okumnandi.

Eqinisweni, kukhona usenayo imfihlo kuzo - ngisho abasebenzi abaningi abawazi ngokuthi benzani. Ngakho-ke, uma ungafuni impilo yakho engozini, qiniseka give up ukuthenga kwabo. Ingabe mhlawumbe ngezinye izikhathi ungathatha isampuli, kodwa ukuba bazibandakanye, kusobala, akudingekile. Chaza ukuthi kungani zingabantu okumnandi kanjalo, kunzima ngempela. Kodwa umsebenzi ngisho eside kule "McDonald" akukuniki sokuthi uzofunda ukuthi likhona Ukwakheka kwabo.

kilojoule

Banikezwe ubuchwepheshe ukudla ukupheka in the "McDonald", singasho kugcwale bagomela ngokuthi lapha zonke ukudla kuyinto kilojoule angaphezu kuka ekhaya. Okungenani eyodwa imenyu ehlanganisa ezincane sandwich, amazambane kanye Cola kuzoletha umzimba wakho njengoba kungabantu abangaphezulu kuka-60% ama-calories nsuku zonke! Kulokhu, lokujabulela indlala emva ke, uyoba kungakapheli emva kokudla elula. Ngakho, ufuna adle kakhudlwana, kodwa eqinisweni uzodinga ngaphezulu.