Izimakethe yezici ukukhiqizwa e izimo wokuncintisana kwezomnotho

emakethe Modern yokuncintisana wehlukile futhi kuhlanganisa kokubili izici eyisakhiwo futhi izici, umphumela lapho alingeni isikimu nencazelo kusebenta kwato. Okokuqala, kufanele kuphawulwe ukuthi izimakethe isici - lawa izakhi yomsebenzi wezomnotho, lapho izikhonzi eyinhloko imisebenzi kukhona inhlokodolobha, amandla engqondo, ulwazi, ezweni nokumbiwa imithombo, ubuciko ebhizinisi - ngamafuphi, uhlu olubanzi kakhulu izinto ezithinta ngokuqondile noma ngokungaqondile kumsebenzi kwezomnotho. A indima ekhethekile udlalwa ngu izimakethe imikhiqizo, lapho njengoba lezi imikhiqizo izinsiza eyinhloko, okuyizinto zabasebenzi, kwezimali kanye nomhlaba. izimakethe Factor benezingane eziningi izakhiwo isici, kakhulu ukuhlukanisa kubo kusukela nezinye izinhlobo izimakethe. Okokuqala, kumelwe siqaphele ukuthi abo nezici zokukhiqiza, ezisetshenziswa ngokuqondile noma ngokungaqondile ekukhiqizeni zihlukaniswa imikhakha emibili okunemibandela:

- impahla izici, okumele abe labizwa ngokuthi umhlaba kanye capital;

- angaphatheki noma izici zezenhlalo, okuncike bokusebenza komuntu (nazo zonke ngokwemibandela yalo isakhiwo eziyinkimbinkimbi) nangekhono ebhizinisi.

izimakethe Competitive yezici zokukhiqiza ezimweni yesimanje kunikela ukugcwaliseka eziningi imisebenzi ukuthi wenziwa njengoba umthombo ukuhlinzeka izinhlangano ezisebenza futhi angaphatheki. Ngaphezu kwalokho, izimakethe isici nomthelela ekuxazululeni izinkinga kwesabelo nokusetshenziswa kwezinsiza kwemvelo, ukuqinisekisa okunengqondo Logistics ubudlelwane bezomnotho, ukukhuthaza ekumiseni nezimo zezimakethe ezanele.

Njengomthetho, izimakethe isici zinezikhathi khona kubo ngempela inani elikhulu iqhaza, okuyinto ngqo kuthinte intengo emakethe yezinto zokukhiqiza bengayi. Ikakhulukazi, uma inkampani enquma ukuthenga ukusetshenziswa yabo siqu ingxenye engqikithini ivolumu zokwakha, kulesi simo, amafemu anqume ku yokufuna ngeke kube namthelela ukubaluleka lezi zinhlobo zezindwangu. Ngokulandelana, futhi okuphambene nalokho, uma ikhona nomkhiqizi zokwakha, olawula kuphela ingxenye encane emakethe, iqala ukuthengisa yinhlama entsha imikhiqizo yayo, ngeke kakhulu kuthinte sokwenyusa amanani emakethe Inkomba.

Ukuze uqonde ukuthi kungani lezi izimakethe nesici ezinjalo, kubalulekile ukuba ukuqhuba ekuhlaziyweni yokuncintisana izimo, okusho nezidingo ngoba isici esithile zokukhiqiza elikhona emakethe. Khona-ke, kufanele lezi yizinkomba eligoqiwe nokuziphatha ngendlela efanayo ngesiphakamiso emakethe. Ngenxa yalokhu ukuhlaziywa, esasizithole Yisithombe Curves kwaneliswe isidingo, okuyinto ngempela engafihli uchaza isimo okwamanje.

I ijika kwaneliswe isidingo, esibonisa isimo izici emakethe kungahluka kakhulu kusukela efanayo, kodwa esibonisa emakethe umthengi. Isizathu salokhu mkhuba ukuthi izici ngokufunwa, ngokungafani kuya ukufunwa ezidayiswayo, njalo selivela value esuselwe emakethe Imininingwane inkampani-Exhibitor yezici zokukhiqiza kanye nezindleko zayo izinto ezisetshenziswa.

Kodwa kungaba khona, futhi isimo lapho lezi zibalo izobukeka. Kodwa lokhu akusho ukuthi izinto emakethe proibretaet izakhiwo emakethe umthengi. Isizathu salokhu kungaba ushintsho isimo jikelele kwi makrokrovne Market, esithinta emakethe yendawo, noma uma iyingxenye (legatsha) we enkulu ivolumu isakhiwo emakethe.