I-MLM - iyini? Ibhizinisi eliphumelelayo noma i-scam?

Emibhalweni eyinhloko yezinjini zokusesha eduze kwesifinyezo se-MLM, amagama afana ne-scam, i-pyramid, isahlukaniso kanye nehlelo livame ukuhlangana. Futhi lokhu kuyadingeka, ngaphezu kwakho konke, ukungabikho kwabantu ukuqonda okubalulekile kwaleli bhizinisi. Abaningi bakholelwa ukuthi lokhu kuyipiramidi evamile yezezimali, lapho imali ihamba "phezulu" futhi ihlala kuma-akhawunti asebhange abahleli bayo. Ngaphezu kwalokho, emlandweni wamanje "ama-scheme" asebenza kahle ngempela, futhi amaningi awo alahlekelwa imali yawo. Kodwa amaphiramidi anjalo awahlali isikhathi eside, kanti ezinye izinkampani zeMLM zikhula iminyaka eminengi. Futhi abaningi "abaxhumanisi" abasebenza kuzo bafezekisa okungafinyeleleki emsebenzini wokuqasha - ukuzimela kwezezimali.

Kodwa kanjani ngempela? I-MLM - iyini? Okokuqala, lesi sichazamazwi sivela kwi-MLM yesiNgisi, esho "ukumaketha okuningi". Okusho ukuthi ukumaketha kwezinga eliphezulu. Futhi ukumaketha ngokuyinhloko kungukuphathwa kwemisebenzi yenhlangano. Futhi lo mqondo uhlanganisa inqubomgomo yezimpahla, izindleko, ukukhangisa, ukufuna ucwaningo, ubudlelwane bomphakathi nokunye okuningi. Okusho ukuthi kuvela ukuthi iMLM ingenye yezindlela zokuphatha ibhizinisi. Futhi okubalulekile ukuthi abahambisa lapha abagcini nje ukuthengisa izimpahla zenkampani yabo, kodwa futhi bakhanga abahambisa abasha ngalokhu. Ngesikhathi esifanayo, izinethiwekhi ze-MLM azikwenzi lokhu mahhala. Bathola iphesenti yokuthengiswa kwabo kanye namabhonasi avela kwinzuzo yethimba abamemezile.

Futhi uma "ukumba ngokujulile", ujika emlandweni, ungathola ukuthi imboni ye-MLM yazalwa kanjani, yimuphi uhlobo lwebhizinisi. Futhi konke kwaqala ngo-1927, lapho uCarl Rebborg esekelwe ku-alfalfa yakha izithako zokudla okunomsoco. Futhi ulwazi mayelana nabo lwaqala ukusakazeka masinyane kuphela ngenxa "yezwi lomlomo". Okusho ukuthi, u-Renborg utshele mayelana nezengezo zakhe kubangani nabajwayelene nabo, okwathi phakathi kwabo babelane ngolwazi nabangani babo. Futhi yonke inqubo yafinyelela lapho uKarl ayengenaso isikhathi sokuphendula izicelo zabantu bonke abafuna ukuthenga izimpahla zakhe. Wabe eseba nomqondo ohlakaniphile. Wabiza abajwayelene naye hhayi nje ukutshela abantu ngalezi zithasiselo, kodwa futhi ukuzithengisa, ngenkathi bethola amakhomishana abo. Wabe esenquma ukukhokha imigqa elandelayo yabasakaza, ukwakha inethiwekhi yokuqala ye-MLM.

Uhlobo luni lwebhizinisi, futhi lunikeza inzuzo, abanye abantu baqaphela ngokushesha. Ngo-1934, uRenborg wasungula inkampani ebizwa ngokuthi "California Vitamins", eyayibizwa ngo-1939 ngokuthi "Imikhiqizo ye-Nutrilite". Futhi kwakukhona abasebenzi abanjengoJay Van Endela noRic De Vos. Futhi, njengoba bezuzile, ngo-1959 bahlela umkhiqizo wabo, bewubiza ngokuthi "i-American Way Corporation" noma "AMWAY". Futhi manje ingenye yezinkampani zenethiwekhi ezinkulu kunazo zonke.

Kodwa esikhathini sethu, abaningi abanobugebengu baphenduka izikhwama zabo ngaphansi kweMLM brand. Lokhu kubanika ini? Yebo, ikhava esemthethweni yemisebenzi yakho yokungathembeki. Futhi abantu abaningi, belahlekelwe imali yabo nesikhathi lapha, badumala ekuthengiseni inethiwekhi ngokujwayelekile. Futhi ukugwema lokhu, udinga ukukhetha inkampani ye-MLM efanele. Futhi ngalokhu, i- Direct Sales Association iye yasungulwa , ehlanganisa kuphela lezo eziqinisekisiwe. Le nhlangano inewebhusayithi yayo, futhi ulwazi ngamalungu alo luyatholakala kubo bonke. Ngakho-ke, ngaphambi kokwenza inketho yenkampani yenethiwekhi, kuyafaneleka ukuyivakashela. Khona-ke amathuba okuphumelela ebhizinisini le-MLM azokwanda kakhulu.