Brand: okushiwo isichazamazwi achazayo

Miningi imisebenzi, imikhiqizo, izindawo, ngisho nabantu kungathiwa brand. Esikhathini ukuqonda abantu abaningi lokhu kusho ukuthi abazaba izici ezithile nobuhle ezenza liyabonakala futhi ukuhluka kwabanye. Igama elithi "brand" ubizwa nangokuthi kuchazwa ngokuthi lokuhweba nge sesethi yamanani kanye izimfanelo ezihambelana umthengi. uqobo umqondo nje onjalo akukho udzimelela kuye. Sha alikho ngokwenyama, kumane bezibona umkhiqizo umqondo umthengi. I-logo futhi negama imbangela e bezibona bokugcina amagugu. Abakuchaza lokhu noma lokhuya brand. Yini izwi lisho ngokuvumelana ehola izichazamazwi ochazayo? Cabangela okushiwo umqondo kabanzi ngesisekelo yalo.

"Brand" ku Dictionary of SA Kuznetsova

Le ncwadi ichaza "brand" njengoba lokuthengisa, lapho umthengi angathola nomkhiqizi izimpahla ezithile. Leli gama lisuselwa sha ngesiNgisi. Ukuhumusha - sha, brand name. Libhekisela ubulili bendoda.

Kukhona iziphakamiso ukuthi igama livame kakhulu umsuka zaseScandinavia. Kusukela ezinsukwini amaViking lalisetshenziswa lisho "brand izinkomo." Uma eqhathaniswa trade mark of brand (okusho zenhlalo ezahlukene ke kuqinisekisa) ayinayo notation osungulwe futhi ngesimo esingokomthetho olulodwa. Nokho, lokhu mkhiqizo uvikelwe umthetho noma igama yenkampani (Umqondo walo), eqokomisa ukwazi komphakathi kwabo ngokufanayo.

"Brand" iningi Dictionary Modern we Ulimi isi-Russian (2012)

Kulesi edition kukhona izincazelo ezimbili eyisisekelo yegama elithi:

1. Ngena ngemvume noma isithombe esinento / umcimbi; isithombe.
2. umkhiqizo Brand noma umkhiqizo ngendlela encomekayo, okuyinto has idumela eliphezulu phakathi abathengi.

Meaning of igama elithi "brand" I-isichazamazwi ochazayo ikuvumela ukuba sandise ukuqonda umqondo ngezithukuthuku omqondofana. A "label" kungenzeka ukuba incazelo logo noma isitikha esisogwini ikhophi umkhiqizo liphele ngamunye.

"Brand" kusichazamazwi imigomo of Fine Arts (2012)

Umqondo "brand" lichazwa ngokuthi brand, izimpawu zokuhweba noma service mark. Umthombo imvelaphi - the English elithi sha. Ukuhumusha inani layo - inhlamba. Ukusebenzisa umqondo kuhlehlela emuva eGibithe lasendulo. Abakhiqizi ubeke uphawu izitini abazenzayo. Amabhrend into kwaba ugqame phakathi ukuthandwa. Ubulwelwe ubuntu futhi kuhloswe ukwelashwa okukhethekile yabanye. Umqondo wezomthetho "brand" (yini izwi, kwaba sobala kulo sikhathi) Kwathiwa fixed eNgilandi ngo 1266. Isizathu siwukuthi umthetho kudingwa yababhaki decals kuyo yonke imikhiqizo yabo.

Sha liyasetshenziswa ngenjongo yokukhangisa ukudala ukufunwa izimpahla kanye namasevisi, kanye ukukhuthazwa yabo yobuciko nezincwadi.

"Brand" kusichazamazwi wobusha isitsotsi

Amanani amagama athile kungahluka phakathi izizukulwane. Ngokwesibonelo, kwisichazamazwi wobusha isitsotsi "brand" ebizwa ngokuthi amaphuzu amabili:

1. Brand nomkhiqizi ezinkulu (owaziwa).
2. Inkampani noma umkhiqizo.

Ngokusho idatha etymology, izwi e isiRashiya kwaba waboleka ngasekupheleni 1990 kusukela English, uye kusukela yazuza ukusetshenziswa kabanzi, futhi ezahlukeneyo eziningana amagugu kuye ngomongo. Ethandwa kakhulu kuba inhlangano ephethe umqondo welithi "brand." Ngokuvamile kuba kusho esebenzisa inkulumo ethi "brand". Nokho, Meaning of amazwi, kuvumelana nomqondo kancane kuphela, njengoba kufakazelwa izichazamazwi idatha.

"Brand" ngokusho isichazamazwi achazayo of isiRashiya ka ngekhulu xxi

Lisho ukuthini igama elithi "brand" i isichazamazwi ochazayo kwekhulu lama-21 kuchazwa ngokuthi "uphawu lokuhweba". Ngokuvamile kuba imikhiqizo eliphezulu uyazisile ngumkhiqizi.

ukwazi komphakathi ehlukanisa brand njengoba umkhiqizo, inkampani noma umcabango we isisindo ingqikithi zazo siqu. It has a design ukuthi liwuhlukanise emakethe. Isitayela, emabhokisini ihluzo, amalogo multimedia ubuchwepheshe yizici ezibalulekile. Brand (gama lisho ukuthini njengoba kusho) is wadala ukuhlukanisa umkhiqizo omusha ngamunye kusukela esikhundleni umthengi. Ngaphezu kwalokho, kukhona imithetho ethile ukuze uphumelele ukuma umkhiqizo emakethe. Bambeka ngaphandle njengenhlangano brand aqine. Lezi zihlanganisa:

• ubuntu;
• ukuhambisana ukubhaliswa ngokomthetho;
• memorability, kalula lenze ukuba amagama aphinyiselwe;
• injongo iqondiswe kanye nekhwalithi izimpahla.

"Brand" kusichazamazwi kwamagama angaphandle

Njengoba igama elithi wabolekwa isiNgisi, kuhle ukucabangela zonke amagugu kungenzeka kusichazamazwi ukukhuluma izilimi ezimbili. Lolu chungechunge luyonikeza izikhulu zibonise ukuqonda okwengeziwe okuphelele umqondo. Lisho ukuthini igama elithi "brand" kusichazamazwi kwamagama angaphandle ingahlukaniswa ibe izinguqulo zanamuhla futhi yisikhathi. Eyokuqala - sha sha. Ngo Old English lungatholwa ngomzuzwana - esivuthayo. Ngo eziningi ewumngcingo-injongo Isichazamazwi iqukethe amanani alandelayo (they nzonzobala kuxhomeke umongo): Brand, ezihlukahlukene, izinga, umkhiqizo, yensimbi red-hot, ungubani corporate, isiqu kwezohwebo, ifektri uphawu, umkhiqizo uphawu. Isenzo segama has kukho okulandelayo ukudluliswa: brand, ayishise, hang amathegi, ukumemezela, kusale inkumbulo isinyathelo, staining, ukufaka flagellate, walahla kanzima kanye nabanye.

Bomcondvofana kanye isethi imishwana

eziningana "brand" ngemcondvo omqondofana kungathiwa. Meaning of izwi kusikisela ukufana ne brand, igama le-brand, grade, umkhiqizo, izinga, imibono, ungubani, ekilasini.

Inhlanganisela elandelayo esitalini elithi "brand" namanye amagama ahlobene nalo: imikhiqizo, inqubomgomo brand, brand image, ifomula / brand umqondo brand kwemvelo, rebranding, kwamangqamuzana sha sha ukuma. Cabangela ezimbalwa ongakhetha in umongo ukusetshenziswa.

izibonelo:

Inani elilinganiselwe sha avunyelwe ukuthatha uhlu eqolo embonini njengoba ka 2016.

Image futhi umsebenzi imodeli abadumile uNawomi Campbell kungenziwa libhekene nomqondo sha.

Ngokwejwayelekile kwamukelekile incazelo yegama elithi "brand", ezashiwo American Marketing Association. Inhlanganisela imiqondo uphawu, umklamo, uphawu, elithi, igama, ukuhlukanisa izimpahla namasevisi elilodwa umdayisi kusuka kwenye, waba isisekelo sezinguqulo ukuhlonza. Kukhona futhi eziningi izincazelo nekuhumusha abalobi owaziwa emkhakheni marketing, kodwa ubilise phansi ekupheleni endinganisweni, kuphela efakwe ngokugcwele nalapho echaza okushiwo igama. Into ezithakazelisayo wukuthi sha usebe hhayi nje umkhiqizo noma inhlangano, futhi isakhiwo engqondo anokuhambisana, isamba zokuphila kwabantu kanye nombono yayo umkhiqizo noma isevisi.