"Auchan": umlando ukudalwa inkampani. Umlando inethiwekhi Hypermarkets "Auchan"

umndeni Myule ingenye yezindawo ezicebe kakhulu eFrance Europe. Ezweni baziwa ngokuthi abasunguli hypermarket "Auchan", indaba kokudaliweyo welula kusukela 1961.

Nokho, akekho noyedwa kulaba amalungu omndeni akufakiwe ohlwini abayiziqumama. Isizathu esiyinhloko - ukusatshalaliswa umfaniswano ukwabelana kuzo zonke izinkampani phakathi. Ngakho, naphezu kwezinkinga elalibhekene umcebo "Auchan" ngesikhathi bhiliyoni 36 euro, akukho Myule owayenganikela ukuziqhayisa zengcebo eshisiwe.

Myule umndeni umlando

Lo mkhaya ubeke umlando walo kusukela ezikhathini zasendulo. Ekuqaleni kwekhulu lama-20 zazaziwa eFrance njengoba nezimboni yimpumelelo. Kwakungumsebenzi ifektri ukwenziwa ntambo. Nokho, indaba "Auchan" esitolo lihlotshaniswa nomele ethize alo mkhaya - Gerard Myule (junior). Wazalwa ngo-1931 emzini Roubaix. Njengoba ayeyisisebenzi izibulo ke, ngokwemfundiso yesiko umndeni wayephiwe igama ubaba (Gerard).

Ibhizinisi umndeni ungaphakathi ukuthuthukiswa njalo. Nokho, ngemva kweMpi Yezwe II Gerard Sr. waqonda ukuthi ngaphezu ukukhiqizwa kudingeka imali nezisetshenziswa kwezinye izimboni. Ngaleso sikhathi, ekuqaleni sokuthuthuka okudayisa. Imboni kwaba lula kakhulu futhi inzuzo engaphezu kuka-ukukhiqizwa. Isinamathiseli lokuqala Myule esitolo umndeni ukuvulwa waba inhlekelele.

Izici lenhlangano yebhizinisi umndeni

Ngenxa yentshiseko eqinile Gerard Jr ukuthi asebenze Myule umndeni kwanqunywa ukuba sandise ibhizinisi labo. Ngaleso sikhathi, Gerard phathelana ngempela ngempumelelo ukuya phezulu isitebhisi umsebenzi. Ngo-1958 waba umqondisi yokuthengisa kakade. Ngaleso sikhathi, kwakunebandla sivumelwano emkhayeni, owawuthi ilungu ngalinye lomndeni wathola ingxenye elinganayo ngokuphelele zonke izinkampani elalingelamaFilisti Myule.

Esinye isici esibaluleke yokuthi umndeni akakaze akuthathe yimiphi abalingani. Kwakuyisikhathi uhlobo isiko Myule.

INGEMUVA kuvulwa esitolo sokuqala "Auchan"

Umlando kokudaliweyo esitolo sokuqala chain iimfesi has kwaqala kancane kamuva. Ngaleso sikhathi, ukukhiqizwa wahlala nengaphakathi ibhizinisi Myule umndeni. Naphezu kweqiniso lokuthi umzamo wokuqala ukuba ukuvula isitolo sezinto zehlulekile, Gerard Sr. banquma ukuzama futhi. Futhi kulesi sikhathi, ukuphathisa lo msebenzi indodana yakhe.

Ngakho indaba "Auchan" esitolo wavula ngo 1960. Phakathi nale nkathi Myule Sr. waya Dayton edolobheni ukuze iqhaza kulo mhlangano, okwakubekelwa ihlelwe yinkampani wahlanganyela yokusesha kubathengi uphakathi amaketanga French okudayisa ukwethulwa elikhethekile imali amarejista (yemali prototypes). Wokucwaninga kwaholela B. Truriyo, eyaziwa ngokuthi umsekeli evuthayo self-service ezitolo. Wabiza hhayi kuphela inani labantu abasebenzayo izindleko, ukukhonza amakhasimende egumbini, kodwa futhi ukwehlisa amanani ngaphakathi umnotho. Ihayiphamakethe "Auchan" kwabokuqala "ihlelwe" eduze yokupaka, lapho amakhasimende kungavela ngemoto bethenga.

Ukuvulwa esitolo sokuqala

Eshukunyiswe imibono emisha, Gerard Sr. wathumela indodana kulomhlangano, ubani Ngokushesha waba umsekeli oshisekayo leli fomu entsha ukuhweba. Ngakho, esitolo sokuqala "Auchan", indaba yendalo kuchazwa ukubuyekeza kwethu wavulwa.

Kakade ngaleso sikhathi Myule waqonda ukuthi ikusasa ezinkulu. Wanquma zama ukuvula hypermarket "Auchan" eFrance, kamuva elaba uphawu lebhizinisi isiFulentshi, ngakho umndeni Myule ocebile nakakhulu.

Ukuzalwa inethiwekhi "Auchan"

Umlando sokudalwa wathatha uqale ngoJulayi 1961, lapho esitolo wokuqala wavulwa. Ukuze umndeni tratsidiyam Myule wonke amalungu ayethola ingxenye efanayo esitolo. Nokho, kulesi simo, kwakukhona abanye umehluko wemisindo nemiqondo yamagama: Gerard Jr. waqala leli bhizinisi nemlingani wakho. Lokhu kwakuhambisana nezinga eliphansi wokusanhlamvu usawoti, okuyinto ngayo umkhaya ukuba lo mbono. Ngakho, imithombo yezimali ebekelwe lolu legatsha lebhizinisi kwakungenele.

Ngakho-ke, indaba "Auchan" ehlangene egameni usozimboni Michel segara, ababebeka imali e inethiwekhi ukusatshalaliswa ecishe ibe yizinkulungwane 600. Francs (50% kusengozini). Futhi kwaba khona ukungqubuzana nezimiso Myule umndeni.

Nokuphazamiseka kuqala ukuhweba

Ngenxa yokungabi nokuhlangenwe nakho ekuphileni embonini okudayisa inqwaba amaphutha ayekade obenziwa osomabhizinisi abancane, okuyinto Yiqiniso, kwaholela ekubeni abanye imiphumela emibi. Lokhu lokuqala kwabonisa ngonyaka wokuqala komsebenzi ngesimo ngokulahlekelwa ngu-200 eziyinkulungwane. Francs. Ngaleso sikhathi, i-hypermarket "Auchan" kwakungekukhulu kangaka njengoba manje. Ngakho-ke, inani umonakalo kwaba isamba cwe ngaye.

Phakathi nale nkathi Myule umkhaya kakade baqala ukucabanga, ukuvala esitolo "Auchan". Umlando awukwazanga eyenzeke uma hhayi ukuhlakanipha yomkhaya. On kakhulu ekuthuthukeni kwale ucingo lwebhizinisi waze wanikela ngeNdodana yakhe iminyaka emithathu.

Nokho, Gerard Sr. senziwa isimo kuphela - aphume ngokubambisana segara. Phela, thina kakade ukuthi umndeni alimazanga ukubambisana Myule ngaphandle.

Sokuthuthwa kwempahla inethiwekhi "Auchan" yezitolo

Lezi iminya emithathu ngokuzama Gerard Jr. neze yize. Yena waqala kahle nokufunda kusukela nabathengisi abanolwazi eyamtshela ukuthi babeka izimpahla, kanye nemithetho kwesicelo izaphulelo ngemikhiqizo. Lezi amathiphu zinenani ephezulu usomabhizinisi luthela.

Ezibalulekile Ezingafundwa esenesikhathi embonini okudayisa abelokhu ehlangana ne Marcel Fournier (umnikazi inethiwekhi Carrefour), okuyinto wabonisa ukuthi ukuthengisa amakhulu amabhokisi ushokoledi nge encane uphawu-up okuningi inzuzo kuka amabhokisi eziyishumi, kodwa ngemajini okusezingeni eliphezulu.

izitolo "Auchan" futhi impumelelo namuhla ixhunyaniswe eziphansi kwezimpahla ithengiswe. I hypermarket endaweni ebanzi lokuqala ingqikithi 12 sq. M. amamitha elinegama elifanayo lavulwa ngo-1967 Ronco.

Merchandising - ebalulekile ezitolo okudayisa

With ukuthuthukiswa inethiwekhi esitolo yavuleka futhi merchandising. Ukuhweba ezisekelweni ukukhuthalele ikhumbula zonke innovations ekuhwebeni.

Ngo-1977, kwakunabamemezeli ezintsha ezifana abasebenzi amabhonasi e amasheya enkampani. Ngakho, ekugcineni kwahlaluka ukuthi 17% of the esitolo "Auchan" ukwabelana ezandleni abasebenzi.

Kusukela ngo-1981 kuqala ukunwetshwa asebenzayo chain ezitolo emhlabeni wonke. Sekukonke kunezinhlobo ezingaphezu kuka 1,100 nezitolo ezinkulu emazweni 12 nabasebenzi abangu-186 futhi izinkulungwane inzuzo efanele (hhayi ngaphansi kuka bhiliyoni 37 euro).

I hypermarket lokuqala eRussia lavulwa ngo 2002 e Mytishchi eduze eMoscow. Kuze kube manje ezweni lethu obala nezitolo ezinkulu mayelana 4 futhi 15 Hypermarkets.

Nokho, amasiko akini iqhubeka, njengoba amalungu omkhaya bonke Myule futhi babe namasheya belingana inkampani ngayinye.

Igama elithi "Auchan" etholakele egameni French waleyo ndawo lapho wazalwa Zherar Myule Jr. French liphinyiselwe "O Sham." Igama elifanayo, futhi egqoka esitolo kuqala wavula eRussia. Nokho, unikezwa izici wesayensi yezilimi isiRashiya, inkampani kabusha bhalisiwe ngokuthi "Auchan".

Ngo-2006, umsunguli we chain izitolo ziye lasuka umhlahlandlela. Kodwa uyaqhubeka emlandweni wayo weminyaka engu-83 bahileleke ezindabeni yenkampani.

Ngakho, isibonelo inethiwekhi "Auchan" yezitolo kuyabonakala ukuthi kuphela ukubekezela nokuzimisela ukusiza lo somabhizinisi imfundamakhwela ngenkuthalo ukuthuthukisa amabhizinisi abo. Futhi cabanga kahle leli phuzu elibalulekile, njengoba isifundo okwenzeka nezinqubo zemininingwane yezinye izinkampani efanayo, ukuze ngingasebenzisi ukuphinda amaphutha abo.