Amapheshana: yini futhi kungakanani?

Bonke osomabhizinisi abakuhlangenwe nakho kwabo bangase baqinisekise ukuthi ukukhangisa yingxenye ebalulekile yebhizinisi. Esikhathini sethu, kunezindlela eziningi zokusabalalisa kabanzi kolwazi. Kodwa izindlela eziphumelela kakhulu zokukhangisa yiziqephu. Kuyini lokhu okuchazwe kulesi sihloko.

Ziyini amapheshana

Lona uhlobo lwemibhalo ephrintiwe. Amapheshana amaphepha e-A4, aphethwe izikhathi eziningana. Zinyatheliswa ezinhlangothini zombili.

Izindlela eziyinhloko zokwengeza lezi zincwajana - ngesigamu, u-delta-like noma i-accordion. Umkhiqizo ophrintiwe we-10 x 20 cm uqukethe ukwaziswa okwanele futhi awuthathi isikhala esikhulu, ngenxa yokuguqa. Ngakho-ke, i-leaflet eyenziwe ngomumo ifakwa emvilophini ye-euroformat.

Wonke amapheshana enolwazi olunjalo kufanele abe nezinxenye ezintathu: uchungechunge olubukwayo, ulwazi oluyisisekelo mayelana nenkampani noma umkhiqizo / service kanye nemininingwane yokuxhumana.

Isici esiyinhloko salolu shicilelo kungukuntuleka kwezici zokugxila: okuyisisekelo, i-glue, iziphethu, njll Ngenxa yalesi sici, amakhasimende amaningi emikhiqizo yokunyathelisa akhetha kuphela amapheshana. Kuyini, kakade bayazi abaningi. Ngakho-ke, amapheshana ngokuvamile asetshenziselwa ukukhiqizwa kwemikhiqizo yokukhangisa, amapheshana ezethulo, izincwadi zokuqondisa, ama-prospectus.

Ukubaluleka kwamapheshana

I-Leaflet ibhekwa njengohlobo oludumile kakhulu lokunyathelisa ukukhangisa futhi lenzelwe izilaleli eziningi. Ihlanganiswe futhi ifundisa. Futhi, leli pheshana lingenye yezindlela ezinenzuzo kakhulu zokukhangisa. Umklamo omuhle uvame ukuletha ukusebenza kahle kakhulu uma usebenzisa leli pheshana.

Abasebenzi bezinkampani zokunyathelisa bathi eminyakeni emihlanu eyedlule kufuna ukuthi amapheshana aphakanyiswe. Kusho ukuthini lokhu? Ochwepheshe bachaza leli qiniso ngesidingo sokwanda kwamabhizinisi ukukhangisa amasevisi abo noma imikhiqizo. Futhi, ivolumu yama-oda iye yanda. Uma ngaphambilini wathenga amakhophi amaningana amapheshana amasha, manje amapheshana amasha ashicilelwa ngamashumi noma ngisho namakhulu ezinkulungwane kuklayenti owodwa. Futhi izinkampani ezinkulu ngezinye izikhathi ziyala ngisho namakhophi ayizigidi. Ngokuyinhloko, kudingekile ukuba kubanjwe amabhange kanye nezinkampani zomshuwalense.

Izindlela Zokufeza I-Leaflet

Amathuba amasu wokunyathelisa anamuhla anhle kakhulu. Ikhasimende linethuba lokuyala noma yiliphi ipheshana, umklamo wayo ungaba ojwayelekile noma okhumbulekayo kakhulu. Ngakho-ke, leli pheshana linganyatheliswa kusuka komunye oyedwa noma zombili izinhlangothi, kube mnyama-no-mhlophe noma kube nembala eminingi. Ngaphezu kwalokho, ikhasimende lingakhetha iphepha lobukhulu obuhlukile, elimhlophe noma elingemuva elimibalabala, elibushelelezi noma elithuthukisiwe. Ukuze uthole imali eyengeziwe, izinkampani zokunyathelisa zenza ukusika noma ukufaka ama-embossing. Kodwa njengoba amapheshana abhekwa njengomkhiqizo wokusatshalaliswa kwabantu, akufanelekile ukutshala imali enkulu ekukhiqizeni kwabo.

Izinhlobo zamapheshana

Uhlu oluvame kakhulu lwamapheshana lendlela yokubamba. Kodwa izinkampani eziningi zokunyathelisa ngokuvamile zihlukanisa amapheshana zibe izigaba ezimbili: isithombe nesisindo. Amafolda esithombe asetshenziselwa ukukhangisa izinhlangano ezinkulu. Bangabantu bomuntu wenkampani. Ngakho-ke, amakhasimende alawa maflaya, njengomthetho, abeka izidingo eziphezulu kwimikhiqizo. Iphepha eliklanyelwe izinga eliphezulu, izindlela zokuqeda ezahlukene, uhlobo olubi lokunyathelisa, ukugcoba okukhethiwe - kulezi ziminganiso kungenzeka ukubona amapheshana ezithombe. Kuyini, ngale ndlela, kwaziwa abaningi kusuka emibonisweni ehlukahlukene ekhethekile, izethulo kanye nezinkomfa zebhizinisi ezivaliwe. Lezi ziqephu ziyabiza kakhulu, kodwa umphumela uhlale ulungile.

Amapheshana amakhulu amakhulu asetshenziselwa ukwazisa inqwaba yabantu ngokubamba isitokisi, ama-raffles noma nje ukukhangisa isevisi noma umkhiqizo. Amapheshana anjalo abukeka elula futhi enziwe ngezinto ezishibhile. Uma uhlela amapheshana amaningi, ikhasimende liqondiswa izindleko zekhophi eyodwa. Lapho kusakazwa kabanzi, ukushicilela kuyodla.

Ukwenziwa kwamapheshana

Ukwakha amapheshana endlini yokuphrinta, izindlela ezimbili zokunyathelisa zisetshenziswa.

1. I-Digital. Ukuze kusetshenziswe amapheshana ngale ndlela, kushicilelwa amaphrinta e-laser, okungenzeka ukuthi athole umbala ogcwele ngokwengeziwe kunokwasethi. Inzuzo enkulu yale ndlela yikhono lokwenza izinguquko kwisifanekiso esinikeziwe. Ukunyathelisa idijithali kuyasiza ekusetshenziseni kuphela ukunyathelisa okuncane. Futhi, i-printer yedijithali ikuvumela ukuba uprinte ngezinhlobo ezahlukene zephepha, kufaka phakathi ephepheni lensimbi, ngezici zokuklama. Ngesikhathi sokunyathelisa, ishidi ngalinye lidlula ngokwehlukana kuhhavini, ngenxa yokuthi upende loma ngokushesha. Ngakho-ke, amapheshana angenziwa ngokushesha acutshungulwe.
2. Ukunyatheliswa okungaxhunyiwe kuyindlela enenzuzo kakhulu. Njengoba kunezinqwaba zokunyathelisa, izindleko zekhasi elilodwa alincane. Phakathi kweziphambeko kungabonakala ukuthi i-saturation yombala empofu ayikho kahle. Kanti futhi, uma kuqhathaniswa, kunzima kakhulu ukulandelela ukuguqulwa kombala. Futhi isampula ibiza kakhulu. Ngakho-ke, ikhasimende lingasithola ipheshana elithile elithile, isifanekiso esasimbala kakhulu.

Leli pheshana libiza malini?

Intengo yamapheshana okushicilela kuwo wonke amabhizinisi okunyathelisa ahlukile. Izindleko zayo zithonywa uhlobo lwephepha, ukusetshenzwa okwengeziwe kwamapheshana, nendlela yokunyathelisa. Isici sokugcina sidlala indima ebaluleke kakhulu. Ngakho-ke, ukunyathelisa izingcezu ezingu-300 zamapheshana kusukela kumfanekiso ophelile ephepheni elinabantu abangu-160 g / m² ngokulinganisa izindleko ze-ruble angu-6 900. Okukhudlwana kokusakaza, ezincane izindleko ze-oda ziba.

Ukunyatheliswa kwamapheshana ezinhlangothi zombili nokunyathelisa kwe-offset kubiza ama-ruble angu-6500 ngezinhlamvu ezingu-1 000. Njengoba ubona, ukucasula kuyabiza kakhulu. Futhi uma uyala amapheshana amaningi, inani lizobe liphansi kakhulu.