Izinzuzo kanye Nokuziqhenya Kwezokukhangisa Ngaphandle

Ukukhangisa kwangaphandle kuyindlela evelele kakhulu yokuziveza. Yini ekhangayo kakhulu kumakhasimende ukukhangisa ngaphandle?
Okokuqala, ukuhlelwa kahle kokubala okukuvumela ukuthi ukumboze cishe 90% wezithameli ezihlosiwe, futhi ukukhanya nokungajwayelekile kwesithombe kukukhumbuza umkhiqizo okhangisiwe. Yingakho abakhiqizi bengavumi imali ukudala imikhiqizo yephromoshini ephakeme, namabhodi amabhodi, izikrini zokukhangisa kanye nezibhengezo zokuvinjelwa zikhukhula emigwaqweni yazo yonke imizi. Ngaphezu kwalokho, ukukhangisa kwangaphandle akukwazi ukushintshwa nje, futhi ngenxa yalokho, kungakhathaliseki ukuthi isifiso salo, umthengi uzosibona.
Okwesibili, ukukhangisa kwangaphandle kunemvamisa ephezulu: abantu abayisishiyagalolunye kwabayishumi, ngokusho kwemiphumela yocwaningo ye-Institute of Outdoor Advertising, bona isikhangiso esithile, okungenani izikhathi ezingu-29 ezinsukwini ezingu-30.
Okwesithathu, ukukhangisa ngaphandle kukuvumela ukuba ubeke ulwazi noma kuphi ezweni, hhayi nje ukubeka amabhodi amabhodi eMoscow. UKUPHUMA KWEZINDLELA lapha, kuyiqiniso, kuyasebenza ngokukhethekile ngenxa yokuhlushwa okukhulu kwabantu. Yiqiniso, ngenxa yomphumela omkhulu, kubalulekile ukucabanga ngokucacile izindawo zokuhlala nokuhamba kwezilaleli ezihlosiwe, ngoba kulokhu kuphela ukukhangisa kuzophumelela kakhulu.
Ukusebenzisa ngokukhethekile ukukhangisa kwangaphandle kokungahambisani nalokhu kusho - ukuguqulwa kwamagciwane, isibonelo, kuzoheha abathengi abazokwenza kangcono kunama-posters avamile nabasakazwayo.
Noma kunjalo, ukukhangisa kwangaphandle kunezinkinga eziningi. Okokuqala, ukukhiqizwa nokubekwa kokukhangisa okunjalo kuqala kubiza kakhulu, okungenzeka kungabi nzuzo kumafemu amancane ekuqaleni, kodwa ngesikhathi esifanele zonke izindleko zikhokhwe.
Okwesibili, imikhankaso yokukhangisa usebenzisa ukukhangisa kwangaphandle kudingeka ihlelwe kusengaphambili, ngoba ngokuvamile ithatha okungenani inyanga ukuyidala nokuyiphatha.
Okwesithathu, izindlela zokukhangisa kwangaphandle zihlala emkhakheni wokubukwa komthengi ongakhona wezimpahla kuphela eminithini embalwa, okusho ukuthi kuzodingeka uchithe isikhathi esiningi, umzamo, futhi ngezinye izikhathi izindlela zokwakha isithombe esithintekayo nombhalo ongasoze wakhumbula.
Ngaphezu kwalokho, izakhamuzi eziningi zezwe lethu isikhathi eside ziphathe kabi kabi amaphosta okukhangisa ezindongeni zendlu, zikholelwa ukuthi zonakalisa ukubonakala komuzi, ngakho-ke akukho sidingo sokungena kwe-EXTERNAL ADVERTISING lapha. Amabhodi okukhangisa aseMoscow, kodwa, ayaziwa ngokwengeziwe emehlweni ezakhamuzi, aphenduke ingxenye ebalulekile yokubukeka kwedolobha lanamuhla. Futhi enganelisekile ngalesi simo sonyaka minyaka yonke.