Ukuncintisana. Kafushane mayelana nomqondo kanye namafomu

Ingqikithi of ubudlelwano emakethe sivezwe kula welithi "umncintiswano". Kuyinto uhlobo ubuhlobo phakathi abakhiqizi, inquma inani kanye ivolumu supply kwezimpahla namasevisi. Ngakolunye uhlangothi, kukhona umncintiswano phakathi kwabathengi, futhi yakha intengo emakethe futhi umthamo isidingo. isifiso sabantu excel luyisisusa esiyinhloko kanye isisusa ukuncintisana. Ukuncintisana inkampani ichaza share emakethe yayo endaweni, futhi umncintiswano kuyinqubo ashukumisayo, inkanuko emakethe ukuqinisekisa entsha nangaphezulu izimpahla nezinsiza esezingeni eliphezulu.

Ukuncintisana kwenhlangano inqunywa indlela esetshenziswe mncintiswano, okungaba ngcono isikhundla wenhlangano emakethe. Lezi zihlanganisa: intengo kanye nekhwalithi imikhiqizo, umkhiqizo uhla futhi inkonzo, imigomo lokukhokha kanye kwezidingo, kanye nokukhangisa nolwazi.

Ukuncintisana usomabhizinisi noma imizamo nomkhiqizi kunqunywa wenza ukuqinisekisa ukuthi ukuhlangabezana umthengi. Ngakho-ke, iphaliswano emnothweni kwemakethe lunqume emalini lokulandelana, kanye luyisisusa esinamandla sokuba ukwethulwa ezintsha ezisunguliwe, ubuchwepheshe kanye nemibono. Ngaphezu kwalokho, kuthuthukisa ukusetshenziswa okunengqondo futhi esebenza kahle kwezinsiza, inikeza ukufuduka wamabhizinisi iyasilela kusukela ukukhiqizwa, kuyinto isiqinisekiso ukuvimbela ngobulukhuni ayitholwa maqondana abathengi.

mncintiswano nemisebenzi ukulawulwa, ugqozi, ukusatshalaliswa kanye nokulawula.

Igama elithi "ukuncintisana ezingeni lamazwe" lisetshenziswa hhayi kuphela maqondana umkhiqizo othize noma isevisi, kodwa futhi maqondana umkhakha noma ibhizinisi. Ukuncintisana okuyisihloko cwaningo emkhakheni ochwepheshe ukuphathwa, ukumaketha, micro Macroeconomics, kanye merchandising.

Lo mbono eziyisisekelo mncintiswano ubulokhu ihlala ukuncintisana imikhiqizo (izimpahla) emnothweni emakethe, okuyinto kuwuphawu isihlobo, khomba umehluko oyisisekelo phakathi izimpahla (imikhiqizo kanye nezinsizakalo) kwezimpahla ukuncintisana inhlangano futhi ibonisa ngokwezinga izindleko zayo zokukhiqiza. Izindleko kulokhu siphathelene intengo ukusetshenziswa, okubandakanya izindleko yomthengi, kanye nazo zonke izindleko ezihlobene uma isetshenziswa noma kudliwe.

Evamile, lo mncintiswano sehlukaniswe fair futhi ekuncintisaneni. Izindlela eyinhloko fair injalo yilezi: amanani aphansi nangaphezulu izimpahla izinga namasevisi, zisetshenziswe yokukhangisa kanye nokuthuthukiswa namasevisi, ukudalwa imikhiqizo emisha nokusetshenziswa intuthuko kwezesayensi nakwezobuchwepheshe.

Omunye futhi okwenza kwamasikho mncintiswano - "intengo impi" - kungaba kwenziwe ukuwa kwamanani, yokuthengisa zonyaka, ushintsho sendawo inqubomgomo zamanani, ukwanda umthengi credit sikhathi, ukuhlinzeka uhla enwetshiwe amasevisi ngaphandle amanani okwandayo. Lolu hlobo mncintiswano yakhelwe ukusunduza emakethe non-ukuncintisana, abaphikisi buthaka, kanye ngalé emakethe untapped kwezimpahla namasevisi.

Kodwa ngendlela enomphumela wokuncintisana ukuze izimakethe ukuthuthkisa ikhwalithi yezimpahla kanye namasevisi ahlinzekwa emakethe kwezimpahla. Ngesikhathi esifanayo, emakethe imikhiqizo eliphezulu kunzima kakhulu ukuthatha impendulo encintisana, njengoba umkhiqizo ukukhululwa entsha lihlotshaniswa Uhlelo eside, kuhlanganise ekuqongeleleni yesayensi, yobuchwepheshe futhi ulwazi kwezomnotho, ukuthuthukiswa kanye ukukhiqizwa.