Umncintiswano nokuncintisana ukuhlolwa

Umncintiswano - kuyindlela ukuthuthukiswa ukukhiqiza lezimpahla futhi uhlobo umncintiswano izakhi kwezomnotho of okuthandayo umthengi izethameli ukuze yenze inzuzo eningi. Ukuhumusha "umncintiswano" lisho ukuthi "ubuso", futhi, njengoba emphakathini wanamuhla ivolumu baphinde izinga zokukhiqiza, ukhuthaza umkhiqizi ukwethulwa kwentuthuko kwezesayensi nakwezobuchwepheshe, anda umkhiqizo.

Ukuthuthukiswa wokuncintisana kanye nokuhlola ukuncintisana amabhizinisi isibe kungenzeka kuphela nemibandela imodi kosozimali yokulima. ubudlelwane kosozimali lapho bonke imikhawulo isiqondiso endleleni ukunyakaza zomsebenzi, izimpahla, bofeleba netinhlavu ubudlelwano emakethe kazwelonke futhi ukuvela eziphethe imakethe yomhlaba wonke kwaba Sibonga kungenzeka ukuba ukuvela umncintiswano kuphela zisusiwe.

Amandla elilungile wokuncintisana kokuhlaziywa kwamathenda ukuncintisana umkhiqizo emakethe eqala la maphuzu njengoba inhloso yenqubomgomo kule ndawo:

- ukwamukelwa okusheshayo intuthuko kwezobuchwepheshe zokukhiqiza izimpahla kanye nezinsizakalo, okubizwa ngokuthi inqubomgomo emisha ngaphansi ukucindezela mncintiswano;

- lithathelwe nezimo nokuguqulwa amabhizinisi bedle ukuthambekela abathengi.

Ukuhlolwa ukuncintisana umkhiqizo noma isevisi, futhi esikalini we ukushuba mncintiswano kunqunywa izinga izinzuzo ukulahlekelwa inzuzo, okungukuthi, ngo-izindlela ezintsha zokukhiqiza izimbangi zisebenzisa ngesivinini esingakanani. Ngokuyinhloko, lokhu sibalo incike kahle nesivinini izinkampani ukuncintisana kanye abasabela ngayo lapho ngigxuma quality nobuchwepheshe ibhizinisi, ehamba phambili, kanye nemkhawulo isidingo.

Isimiso esiyisisekelo mncintiswano uthi izimo ezikahle kakhulu sokuthuthukisa ukuncintisana okunempilo avele, uma umncintiswano imelelwa 'ebanzi' oligopoly. oligopoly "Lincane", oluhambisana individualization enamandla izimpahla noma amasevisi, kwehlisa kakhulu ukushuba mncintiswano.

Kunoma simiso emakethe umnotho, kukhona ingozi ukugwema iqhaza wokuncintisana kusukela izingozi saziso namazinga esihlobene izimo zokuncintisana, bese ngeke kwenziwe ukuhlolwa olunembile sokukwazi ukuncintisana ezingeni lamazwe yenkampani. Ukuze ugweme izindlela badlale umncintiswano (usole kwamanani, alingise zokuhweba, njll), uHulumeni ayakuphuma elawula iziqondiso mncintiswano. Lezi ziqondiso ahlinzeke:

- ikhwalithi yemikhicito;

- ukuba khona nje wokuncintisana;

- isikhundla intengo futhi ikhwalithi yezimpahla noma amasevisi focus wokuncintisana;

- proportionality yentengo isevisi kweminye imigomo yesivumelwano;

- ukutholakala zokuhweba, okuyinto zivikelwe umthetho bese uqinisekisa izinga umkhiqizo ;

- ukugwenywa isikhathi isivikelo patent (iminyaka engu-20).

Ukuze ahlolwe ukuncintisana ibhizinisi noma inkampani, kubalulekile ukuthi ngokuhamba mncintiswano ngokholo izindlela ezinhle esetshenziswa wokuncintisana, ngaphezu okuyinto, njengoba sazi, kukhona esingaphansi esisemthethweni, ngokuthi ngokungafanele.

Izinqubo ze- ekuncintisaneni zihlanganisa ubunhloli zezimboni (futhi kwezomnotho); ukufumbathisa lokuqola; mbumbulu imikhiqizo encintisana; yokubika nokukhwabanisa; ukukhwabanisa umthengi; esikhoselweni zamehlo izimpahla; njll Ngaphezu izindlela badlale mncintiswano, lapho ukulinganisa sokukwazi ukuncintisana ezingeni lamazwe kweqiniso ayikwazi kwenziwe, kusebenza ubunhloli zesayensi kanye lobuchwepheshe. Njengoba yaziwa, umthombo inzuzo kungenzeka kuphela ukuthuthukiswa, okuyotholakala practice, okungukuthi, uma lo mshini zesayensi kanye lobuchwepheshe noma umqondo luzoqala ekukhiqizeni umkhiqizo othize noma ubuchwepheshe obusha.