Two-factor ithiyori

Frederick Herzberg, uchwepheshe American emkhakheni wezokusebenza kwengqondo, phakathi nekhulu XX, benza ucwaningo eziningi abasebenzi izinkampani eziningana timbangela ekhuthazayo futhi demotivating. Isilingo abamukeli babe Ochwepheshe 200 emikhakheni ehlukahlukene. Imiphumela yokuhlolwa aba isisekelo inkolelo-mbono yokuziphendukela ugqozi akhiwa kuye, ebizwa ngegama lakhe.

Ocwaningweni, izihloko yabuza ukuthi kwenze njani izimo abenzele aphakeme nokwaneliseka aphansi inqubo umsebenzi. Imiphumela yocwaningo lwe-survey uholé ososayensi ukuba baphethe ngokuthi ezingeni wenduduzo - awusebenzi ukuthola esikalini phakathi ukweqisa. Kunalokho, ukukhula ukwaneliseka futhi anganeliseki - lawa izinqubo ezimbili ezihlukene. Waphetha ngokuthi waneliseke bokungafani ka ukungezwakali kwawo kunokuba ukungeneliseki. Futhi, ngokufanele, kunalokho. Ngamagama esisebenzayo, lokhu kusho ukuthi ukubukeka / ukunyamalala izici akubenzi phambili ezinye.

Ohlukile imodeli Herzberg

Herzberg sika ugqozi theory uyazicabangela kokubili izinqubo ngokwehlukile. Nge ngamunye wabo iphathelene enombolweni yezinto eziqondile. Ngokwesibonelo, inkolelo-mbono yokuziphendukela ugqozi McClelland uyazi kubo kuphela ezintathu - amandla, impumelelo kanye nokuzibandakanya. Futhi lapha sibhekene inombolo olukhudlwana yezinto, delimit futhi ubunjalo umthelela.

Two-factor imfundiso yokuziphendukela ugqozi Hertzberg - ngokugqugquzela inhlanzeko

Inyama kanye onobuhle igazi Herzberg - izinhlobo ezimbili izici, ababiziweyo izidingo ugqozi futhi ihlanzekile. Sizokwenza bakutshele okwengeziwe ngabo.

izici zishukumise

Iqembu lokuqala izici nogqozi imfundiso yokuziphendukela Frederika Gertsberga baxhumana inqubo ukwaneliseka. Ngokuvamile, iholwa izinto ezifana ukuthi singabakaNkulunkulu okushiwo kwangaphakathi umsebenzi. Phakathi kwabo - futhi umsebenzi uqobo, kanye ezinye izidingo. Ngokwesibonelo, isidingo ukuqashelwa, ithemba, ngombono professional, njalo njalo. Ubunjalo zonke lezi zinto kunomthelela ugqozi. Ngakho-ke, inkolelo-mbono yokuziphendukela ugqozi of Herzberg ichaza kubo izici njengoba zishukumise. Bona kungithinte ukusebenza kanye ukukhiqiza.

Ngamanye amazwi, lezi zici kuqhathaniswa nomsebenzi - yasekhaya okuqukethwe. Theory nogqozi Hertzberg ngokuvamile bavame ukuhlukanisa phakathi kwethonya zangaphakathi nezangaphandle.

izici kwenhlanzeko

Iqembu izidingo yesibili kunendima inqubo reverse - Ukunganeliseki. Ngokwemvelo zabo, abazi ukwaneliseka emsebenzini, kodwa ngokuyisisekelo uhlukane ukungakhululeki. Herzberg ugqozi theory ikhomba lezi zinhlobo ezilandelayo izici: ezingeni inkokhelo, isimo esivumela ukusebenza kanye nokunye okufana nalokho. Ngokuvamile ababheke "izinzwa", noma "izici ubuhlungu-ekupholiseni" ngenxa ikhono lazo sizibulale abaphethwe umsebenzi. Ngakho-ke, ngokuvumelana Herzberg, bebizwa yokuhlanzeka.

Ngakho, sibeka izidingo amaqembu amabili kulesi silinganiso esifanayo ngekulandzelana elandelayo: kusukela lokususa zero uzobe elise izici ehlanzekile. Abanaso kuholele ugqozi, kodwa akhulule kuphela kubo kusukela imizwa sezinzwa kule noma olunye udaba zangaphandle, eziphathelene nomsebenzi. Ngaphezu kwalokho, kusukela zero kuya plus, ukwamukela izinto zishukumise. Abanaso akhulule abasebenzi ukunganeliseki ngezinto ezithile, ezifana amaholo aphansi, kodwa kuzodala yangaphakathi ugqozi induku.

ithiyori Jikelele isikhundla

Ngakho, lokho kuhlukile imfundiso yokuziphendukela theory Herzberg sika izidingo Maslow sika, noma sekushiwo theory McClelland ugqozi? Nazi ezizathwini eyisisekelo imodeli Herzberg:

1. Ongoti kwezempilo abathi zihlobene nokuba khona kwamakamu isixhumanisi ocacile phakathi ukwaneliseka umsebenzi kanye nokusebenza umsebenzi - nekusebenta, umkhiqizo kanye nokunye.
2. Ukuba khona izinto inhlanzeko kungukuthi ziqondakala abasebenzi njengenhlangano ugqozi. Ukuba khona kwabo ayibonwa wasethula ngento kalula. Ngokuvamile, lezi zici kufanele ahlinzeke, izimo zokusebenza ezivamile eyamukelekayo.
3. Ukuba khona izinto zishukumise akusho isinxephezelo yokuntuleka izidingo inhlanzeko noma nxephezela them ngokwengxenye futhi okwesikhashana.
4. Ngakho-ke, ukudala ukuyedlula zokusebenza imvelo, kufanele uqale ukubhekana nezidingo inhlanzeko. Lapho izinkinga nabo isixazululekile, kanye sokusebenza izohlala sithole nokuthi zibangelwa yini ukungeneliseki kwabasebenzi, ukwenza izinto ugqozi. Lokhu indlela eqotho inikeza ukusebenza kahle ephakeme kakhulu we izinga nobubanzi umsebenzi.
5. Ukuze sifinyelele miphumela, ngokuvumelana imfundiso yokuziphendukela Herzberg, abaphathi maphakathi kanye ikakhulukazi abaphezulu kudingeka siqonde okushiwo umsebenzi abasebenzi, kanye nokuzwisisa essence yayo ngaphakathi. Lokhu kuzosiza ukukhomba izidingo inhlanzeko yabo kanye motivators kungenzeka.

Ukugxekwa imfundiso yokuziphendukela Herzberg

Iphuzu lokuqala ezibuthakathaka lo mbono iyona ngaphandle kwekutsatsa luhlangotsi izimpendulo lomamukeli labetibambile ucwaningo. Kunomkhuba, lapho umuzwa wokwaneliseka emsebenzini owenziwa abantu zihlele ukuzijabulisa okunempilo namanye ngokwabo nezimfanelo zabo siqu. A imizwelo engakhi - ukukhungatheka, njll, elibangela Ukunganeliseki -. Ithonya engalawuliwe kulo kwabavela ngaphandle. Ngakho-ke akuyona njalo kungenzeka ukuba ukusungula ukuhlanganisa ocacile phakathi izici ehlanzekile futhi zishukumise, ngakolunye uhlangothi, futhi isimo ukwaneliseka / Ukunganeliseki - nabanye.

Herzberg ugqozi theory ihlolwe kwezinye izitshalo futhi kwezinye izimo, yaba nemiphumela emihle omuhle. Nokho, akubona bonke ososayensi abavumelana nalowo okwatholakala Dr. Herzberg.

Futhi, akuzona zonke ezivumayo naye ukuthi isinxephezelo impahla umsebenzi hhayi phakathi izici zishukumise. Lokhu kuyiqiniso ngokukhethekile emazweni nge okusalele emuva ukuthuthuka komnotho kanye namazinga aphansi eziphilayo. Ezinye izici, okuyinto siphuce Herzberg isimo ugqozi lakheka ngokubizwa ezinjalo - ke kunqunywa izicelo kanye nezidingo yibo bonke abasebenzi, hhayi umthetho jikelele.

Phakathi kwezinye izinto, akunakwenzeka njalo ukusungula ukuxhumana phakathi izinga lokwaneliseka umsebenzi zokukhiqiza. Man iyisici eziyinkimbinkimbi ezingokwengqondo, bangaba okusezingeni eliphezulu ukuze ukwaneliseka umsebenzi isisebenzi sizonikeza nezinye izinto, ezifana ukuxhumana nosebenza nabo noma ukufinyelela ulwazi oluthile. Kulokhu, nomshikashika umkhiqizo nekghono izohlala ingashintshiwe.

isiphetho

Kungakhathaliseki ukuthi laliyini, akunakwenzeka ukuba siyithathe kalula omuhle Herzberg imodeli. Uma sishiya ngaphandle mpikiswano engokwesayensi emkhakheni marketing esisebenzayo lo mbono kungenzeka kahle ewusizo, nje kudingeka sisebenzise ngobuhlakani.