Ukukhuthazwa - kungcono ... Incentives

umphakathi wanamhlanje uchonywe sokuthuthuka. Humanity unolwazi oluthile namakhono, okuyinto abakulungiselweyo amakhulu eminyaka, kanye imigomo ethile okumele ilandelwe. Ngekhulu xxi, abantu baye baba umzimba owodwa zokwakheka izosebenza kuphela izinto abafuna ukuziphishekela. Ngu ngezenzo zayo, eziphilayo "silo" eziyinkimbinkimbi kudala kweqembu izinhlelo ezengeziwe: kwezenhlalo, zobuchwepheshe, geopolitical, ulwazi, njll Nokho, ngaphandle nobunzima ezweni lethu nganoma iyiphi indlela ... Cijela wahola kwemvelo lwesintu futhi wonke umuntu ukukholelwa omnipotence yakhe. Thina sizibheke akhanyiselwe zonke ezinye izinto, sikhohlwe ukuthi ulwazi kunikezwa kuphela inqubo ngcono okuqhubekayo. Ngakho, abantu engafuni uqhubeke. Empini yokulwa ne ezinjalo "kwalona" abantu baye baklama into ewusizo kakhulu angaphatheki - ugqozi.

Isisusa nesikhuthazo - lena ...?

Imiqondo ezifana isisusa nesikhuthazo, kukhona ohlanganisa ngokwemvelo. Sinenkosi eziningi izincazelo nokuhunyushwa, kodwa musa ukushintsha kusuka kule inkinga enkulu yamaholo. Le nto angaphatheki yadalwa ukuze ashukumisele umuntu endleleni inqubekela phambili. Sekuyisikhathi eside kungase kutholakale ukuthi abantu basebenze kangcono lapho kukhona isithakazelo kulo msebenzi. Lapha-ke Kufanele kwaziwe kodwa ukuthi ngokwako akusona isisusa ezibonakalayo, kodwa kwindlela lubonakaliswa, kungaba ezingafanele. Ngokwesibonelo, ukukhiqizwa kuyobe isheshe uma abasebenzi ngeke azi ukuthi alindele ini ngoba isilinganiso sabo ibhonasi. Kukhona samanje njengenhlangano ezengeziwe umfutho umongo ivezwa ngendlela imali eyengeziwe.

Ngakho, siye eqonda umqondo. Ngokusekelwe emaqinisweni etholwe, kungashiwo ukuthi yamaholo amakhulu - inqubo nethonya ngokuqondile umuntu uhlobo kuyisunduzele okuthile. Kodwa leli gama singasetshenziswa hhayi kuphela ukuchaza kwethonya kuphela abantu. Inqubo ukushukuma kungathatha indawo emnothweni, kwezombangazwe, imithi nezinye izimboni. Uma leli thonya ku indoda ngeke lihlale linjalo unomphela kunjalo.

yokuthengisa ukukhuthazwa

Cabangela isibonelo esisodwa esihle kakhulu lapho efakazela yokuthi ngosizo yamaholo zingaba nethonya hhayi kuphela umuntu. Thatha emkhakheni wezomnotho, okungukuthi kwenkululeko yokuthengisa.

Noma yimuphi zokukhiqiza kusekelwe umgomo oyinhloko - ukudayiswa izimpahla. Kuyinto ukuthi le nqubo kunzima ukujikisa, ngakho iphendukele izindlela ezinkulu. Sales ukukhuthazwa - uchungechunge olukhethekile imisebenzi marketing, injongo okuyinto ukumaketha kwezimpahla. Zisetshenziswa kuzo zonke izigaba ukulungiswa, ukudala ukuthengiswa kwezimpahla ukusheshisa lonke inqubo. Ngamanye amazwi, yokuthengisa ukukhuthazwa - leli thonya akuyena umuntu, kodwa inqubo.

Izinhlobo yokuthengisa ukukhuthazwa

Marketing isayensi ngakho ithuthukiswe kulezizinsuku ukuthi eziningi izinhlelo uye wadala, ube nenamba bohlobo lwazo. inani elikhulu eyala babedinga labelwe nesayensi eyodwa. Ngakho, kungenzeka ukwaba ezithile yokuthengisa ukukhuthazwa, isibonelo:

- Izaphulelo.

- Ukuhlinzekwa amasampuli imikhiqizo emisha mahhala.

- Amaphromoshini kanye sweepstake.

- Ukuthengiselana nezinkampani ezihilelekile ukudayiswa.

- Izipho nezinye nemihlomulo.

Lolu hlu olubanzi izinhlobo yokuthengisa ukukhuthazwa kwenza kube igatsha esizimele ngokuphelele, okungakwazi zifakwe ngezigaba jikelele yamaholo angaphatheki kanye ezingokoqobo.

Njengoba izinzuzo okukhulunywe ngaphezulu ezithinta umuntu?

Bonke zingahlukaniswa ngamaqembu amabili main: ezingokoqobo futhi angaphatheki. Ngesikhathi esifanayo sithatha ngesisekelo kuphela labo letsintsa ngco indoda futhi akuqaphelayo. Ngaphambili, kwaboniswa ukuthi kushukumisa - inqubo umgomo wakhe oyinhloko umbono engqondweni yomuntu. It kuzokuvumela ukuba aqhubekele kwenye indawo futhi anqobe khathizwe entsha yentuthuko.

Kodwa umqondo ziphinde zenzeke bebodwa. Badinga ukwakha izindlela nogqozi. Akunzima ukuqagela ukuthi zokuvulwa zezimali - umkhiqizo ukusetshenziswa yamaholo impahla ngoba ukudalwa imibono, ugqozi emqondweni womuntu. Ngaphezu kwalokho, leli gama has a eside sihloko definition. Ingqikithi inqubo kusekelwe isifiso somuntu ukuze uthole inzuzo kakhulu futhi pay okusezingeni eliphezulu yomshikashika wabo. Self ukushukuma ezivezwa ukusetshenziswa amafomu kanye nezindlela uhlobo impahla. Konke itholakala zezimali - abantu abanentshisekelo - ngokuyinhloko. Ngokusekelwe osekushiwo, kumele kuphetfwe ukuthi kokuvusayo zezimali - umphumela ku umuntu ngokuthi umthelela ngenzalo yayo engokwemvelo inzuzo siqu ngosizo lwezincwadi amafomu nezindlela.

Kumele kuqashelwe ukuthi le nqubo kuboniswe ngenhla, kwakha isimiso esiyinkimbinkimbi. Nokho, kukhona into efana nendlela yokukhuthaza kwezomnotho. Kuyinto ebanzi futhi isebenzisa izinsiza ezahlukene ngokuphelele enqubeni kwethonya umuntu.

Lokho kukodwa ezifaka izibonelelo kwezomnotho?

Ngaphambi sikhuluma zokuvulwa kwezomnotho kanye nezakhi zalo, kufanele kuqondwe ukuthi zokuvulwa ingasetshenziswa cishe wonke umuntu. Kulokhu, umgomo ukusetshenziswa okunjalo ayibalulekile. Into esemqoka ukuthi umphumela uye walungisiswa abakulindele. Njengoba kushiwo ngaphambili, Izibonelelo impahla akuyona sesethi yokhiye amafomu nezindlela ithonya. Lonke Iphuzu liwukuthi kokuvusayo zezimali - iyona izakhi abamelwe kohlelo kwezomnotho, ngakho ngeke zifakwe afanayo izindlela kanye namafomu kwethonya ebizwe kokuvusayo kwezomnotho. Lolu hlobo luwuphawu level ahlukene ngokuphelele. izindlela zezomnotho zenza kunendlela ukubikezela nesimiso ukuziphatha abathengi kanye abakhiqizi ukuze izenzo zabo Kwakuseshwa ngendlela oyifunayo. Lo mphumela ibangelwa ukusetshenziswa yamaholo, noma booster, njengoba bebizwa kanjalo.

ukushukuma Economic kungenzeka, futhi ngokuvamile sisetshenziswa, kodwa ezingeni lahulumende. Ingase futhi ingasetshenziswa bezinhlangano omkhulu ogama isabelomali zingamelana zonke izinhlobo zokukhwabanisa, ukulahlekelwa futhi ushintsho ngokushesha.

Ngokuqondene uthi, basebenzisa kwezomnotho kokuvusayo indlela enhlanganweni zabasebenzi kuleli zwe. Lokhu kungenxa ifomula elula: ayanda izinga umsebenzi, ayanda ukuceba sabantu, futhi ngenxa yalokho, esimweni kuyoba ukufunwa emphahleni.

Kungani usebenzisa ukukhuthazwa umsebenzi, futhi kuthinta kanjani umkhiqizo wakho?

Eminyakeni eminingi edlule, abantu baqaphela ukuthi ukukhiqizwa ihamba kuphela uma kwenzeka ukuthi abasebenzi unesithakazelo umphumela omuhle ngomberego yayo. Lokhu okwashiwo yilo mlobi akubanga yize. Futhi obhekwe entsha yeminyaka, cishe zonke izinkampani sebeqalile ukusebenza nemihlomulo. Lokhu kuhilela izinto eziningi izici. bona zonke ukusiza ukuthonya abasebenzi noma abasebenzi, ukuze yenze imisebenzi yabo njengoba ufeze ngangokunokwenzeka.

ingcebo

Le nqubo ingasetshenziswa ngosizo yamaholo angaphatheki kanye ezingokoqobo, nakuba iningi yamuva ayizona osebenzayo. ugqozi Umsebenzi - lokhu kuyinto ebalulekile yithuluzi ohlobo yangaphakathi. Impumelelo nokuqaliswa kwalo kuzoncika ikusasa inkampani noma ibhizinisi. Kukhona uhla encane amathuluzi asiza ukukhiqiza okukhuthaza abasebenzi, okuyilezi:

- Imali.

- ukuthuthukiswa siqu.

- Umsebenzi.

- schedule Elula.

- sengqondo Good nabanomusa iziphathimandla.

amafomu angaphatheki of stimulation

I-nucleus main, elawula ukusetshenziswa kwamadivaysi wonke nendlela yokukhuthaza okungezona izinto, kuyinto ukushukuma nomphakathi. Lo mqondo eyinkimbinkimbi kunazo futhi iyaguquka. Ngo izifundo zayo, ososayensi ungazange afinyelele kusivumelwano ngokusho uhlobo yomuntu ehlukile yenqubo. Lonke Iphuzu liwukuthi zokuvulwa yezenhlalakahle okuhloswe ngazo ubuhlobo babantu. Ingqikithi yalo umbono uwukuthi it is "ukusebenza" ngesisekelo ukwethembana okujulile. Zonke izinhlobo odlule yamaholo iqondiswe nethonya lazo ngamunye. Ngalo mqondo, Izibonelelo zomphakathi e onqobayo abaningi njengoba kusekelwe ukuxhumana ngokwengqondo phakathi kwabantu.

yi

Ngakho, lesi sihloko wahlola izinhlobo ezihlukahlukene zale nqubo ukushukuma, kanye nezinzuzo ezingokoqobo futhi angaphatheki, ezisetshenziswa kuleli cala. Ngosizo yamaholo nemihlomulo kungaba nomthelela umuntu kanjalo kumzwise isisusa ukuthi kukusiza phambili futhi anqobe khathizwe entsha.