Thenga "Technosila":-Google + futhi abasebenzi

Brand "Technosila" - phakathi liyabonakala kakhulu eRussia. Lona omunye abathengisi ngobukhulu kule ingxenye lomthengi electronics. Isungulwe engaphezu kwengu-20 edlule, inkampani "Technosila" aqhubeka aguquka. Naphezu ezikhathini ezinzima ezihlobene ne-ubunzima sesimanje emnothweni Russian namuhla, brand abaphathi ukubona amathemba e ukuthuthukiswa imisebenzi emisha.

Phakathi kumasegmenti ashukumisayo iningi okudayisa yesimanje electronic - yokuthengisa inthanethi. Kulokhu, uma esikhathini esithile esidlule, ukuthengiswa okuku-inthanethi babebhekwa njengabangakufanelekeli izimbangi ukuze amaphuzu yendabuko yokuthengisa, manje off-line abathengisi abakhuthalele ukufunda ukusebenzisa amathuluzi inthanethi ukuze sithuthukise ibhizinisi lakho. Namuhla, i-Internet - esisemqoka eziningi nabathengisi umzila wokuxhumana nge iklayenti.

Wamemezela abaphathi "Technosila" Okuqondiwe kubangelwa ikakhulu ukusetshenziswa more esebenzayo nje amathuluzi efanayo inthanethi. Ngezinga elingakanani ukuze ingqalasizinda umsebenzi is a brand? Waneliseke kangakanani amakhasimende nakho nenkampani ngokuya ukuvakashela izitolo off-line kanti eqinisweni ubheke inkonzo inthanethi?

brand indaba

Le nkampani "Technosila", ukubuyekezwa abakhona esikhaleni inthanethi ngamanani amakhulu - omunye ehamba phambili abathengisi Russian ingxenye endlu Imishini nemishini kagesi. Kulinganiselwa ezihlukahlukene, inkampani lifaka phakathi izinkampani phezulu Russian Federation ngokuya ukusetshenziswa isikhala okudayisa. Isekelwe inkampani "Technosila" ngo-1993, osomabhizinisi ababili - UVictor Vyacheslav Zaitsev eMoscow. Kusukela ngo-2001, i-brand kwaqala ukuvela ezinye izifunda Russian Federation. Ngokuphathelene amathemba inethiwekhi ukusatshalaliswa "Technosila" libuyekeza abakhangisi abaningi Russian kwakungamadodana omuhle kakhulu. Ngu-2007, ingxenye eyinhloko brand izitolo itholakala ezindaweni. Ngawo lowo nyaka, kwavula esitolo walo wokuqala kwezilwandle "Technosila" - e Dushanbe, ngaphansi esivumelwaneni se-franchise.

Ngo-2010, "Technosila" amafa, okuyinto Izibuyekezo mayelana isici ekwandeni ngokuya obumbi yamuva kwakungafanele ngokweqile omuhle Russian abezindaba ochwepheshe, waya ekuphathweni MDM Bank. Nokho, maduzane nje, amasheya ababethengiswe brand Dauria. A wethulwa ngoNhlolanja 2011, ucabanga ekuqhutshweni "Technosila" brand. Amazwana ngakho kwakufanele linikeza umqondo ezahlukene kakhulu ngesiRashiya ochwepheshe imvelo. Kuyaziwa ukuthi ngesikhathi sokulalelwa eziphathelene ezikweletini, inani okushiwo abakweletwayo idlule ruble ayizigidi eziyizinkulungwane ezingu-11. Ekupheleni kuka-2011 Dauria inkampani uye wakwazi ukukhokha off bonke kweletu "Technosila", futhi kusukela ekuqaleni kuka-2012, inethiwekhi ezitolo isivuliwe iminyango yabo kumakhasimende. Kodwa ngokushesha ngokwanele, sha wathengiswa iqembu zimali zezimali. Ngo-2014, kwamenyezelwa ukuthi "Technosila" ekubumbaneni nomunye umthengisi enkulu electronics kanye ekhaya Imishini ingxenye - inkampani "Tekhnoshok". Umphumela waba enye yezindawo ezinkulu kakhulu amanethiwekhi commercial Russia lemali kuya kwangaphezu kuka-120 ezitolo futhi ingqikithi yendawo Izitolo esingeqile 230 sq. M. m. "Technosila" Sha manje esihlupha bonke izifunda yase Russia, ngaphandle Ekude.

Yenkampani izinhlelo - ngenkuthalo ukuthuthukisa inthanethi ibhizinisi ingxenye. Umnikazi brand "Technosila" inthanethi esitolo ikhasimende impendulo wathola eziningi ezahlukahlukene. Degree womaya Yiqiniso, ehlukene kakhulu, kodwa ngokuvamile, abathengi Russian basonta inkampani omuhle. ukusebeza kahle isakhiwo umkhiqizo, izazi zikholelwa kungenxa yokungabikho ukuhlanganiswa ngempumelelo kwezinsiza "Technosila" futhi "Tekhnoshok", etholakalayo ngesikhathi kokuhlangana. Esikhathini esizayo, i-corporation ihlele ukutshala Logistics, ngcono IT-ingqalasizinda, ukuqaliswa amasampula entsha CRM futhi uqalise ezihlukahlukene ukwethembeka izinhlelo.

Izinto ezenzeka isiqondiso inthanethi

Letincenye eziphathelene nokuthuthukiswa sha ohlangothini inthanethi. Njengoba sibonile ngenhla, i-brand "Technosila" ukubuyekeza amakhasimende futhi izikhandle kakhudlwana ekufuneni uthola esikhaleni Inthanethi. Imibono mayelana izinga imikhiqizo edayiswa ezitolo, kanye izinga lenkonzo, abantu Russian baye bazwakalisa kumaphothali eziningi ezahlukene intanethi. Ngokwesibonelo, ngo-ibanga sasivumela ebanzi isivakashi Izibuyekezo "Technosila" ukuze "ka Yandex.Market" - omunye integrators ngobukhulu e Russian yokuthengisa inthanethi.

Ngokwe izinhlelo ezashiwo kobuholi sha kule interview nabezindaba, inkampani ibhekene umsebenzi - ukuhlinzeka emakethe ngokwanele ibhizinisi format eliyingqayizivele njengesibonelo, okuzokwenziwa ngokufanele kuhlanganiswe inthanethi nengqalasizinda umugqa ku-intanethi. It is kuhlelwe ukutshala ngcono isayithi, yokuqhubeka beqaphela yayo Russian abasebenzisi abezindaba. Ngokusho kochwepheshe abaningi, ukwakha izibuyekezo "Technosila" esitolo, ukugcwaliseka ngempumelelo izinhloso brand kungaba kakhulu ukuvimbela Amathrendi Inkinga ingxenye. Nokho, abahlaziyi bathi, lo abathengisi yesimanje Russian ingaqala ngempumelelo uma ngokufanele ezifaneleke nempikiswano phambili esikhathini yokuthengisa inthanethi kanye okungaxhunyiwe. Empeleni, ngo kohlaka lelisu, futhi cishe ngeke ukuthuthukisa "Technosila". Kakade, ngokusho kwemibiko e kweminye imithombo, incwadi isabelo yokuthengisa inthanethi kule nkampani yenza cishe u-20% wemali engenayo emakethe Russian. Kulindeleke ukuthi leli nani luyokhula.

baqonde izinto ezenzekayo offline!

Nokho, abaphathi abaphezulu "Technosila" ngesikhathi enengxoxo abezindaba ukugqamisa ukuthi yokuthengisa ngaphandle kwe-intanethi endaweni uzophinde ezothuthukiswa. Okokuqala, e-isici ukwesekwa ingqalasizinda ingxenye inthanethi yebhizinisi. Okungukuthi, iklayenti, oda into online, kufanele ukwazi singaba usizo kabi ngoba esitolo sakhe futhi acoshe ukuthenga kwakho. Ngokuqondene nenani off-line amaphuzu inethiwekhi, kunenkolelo abaphathi enkampani, ngeke kushintshe kakhulu esikhathini esizayo esiseduze. Kungaphawulwa ukuthi ukubuyekezwa esitolo "Technosila" ngokuyinhloko zihlanganisa isici indawo amaphuzu eqondile yokuthengisa. amakhasimende abaningi bayawuthanda kakhulu lula indawo iningi labo are correlative roomates nge isimo sendawo emadolobheni kanye nengqalasizinda yezokuthutha zasemizaneni. Uma inqubomgomo elinesimo kwasendaweni wonke-eklanyelwe ezitolo ngokwanele ukuze uqhubeke, bese sha has zonke amathuba, ochwepheshe bathi, ukusungula indlela esebenza nokuxhumana phakathi ingxenye inthanethi kanye okungaxhunyiwe of imodeli yebhizinisi.

Online ukumaketha

Ngandlela-thile, "Technosila", njengoba kufakazelwa imibono lwabaphathi, ngeke sikhulise ukuthuthukisa okusemgqeni isiqondiso. Yiziphi izici ayisihluthulelo sha ukumaketha isu ukusebenza kohlaka izinqubomgomo efanele? Kusolwa, ngokukhethekile, lithathelwe yebhizinisi yenkampani izici ukuziphatha kwabathengi yezakhamuzi. Ngokwesibonelo, abathengi abaningi banamuhla anqume ku yokufuna uhlobo oluthile izimpahla ngaphambi kokuba kokubili eze esitolo.

I simo ejwayelekile kanje. Okokuqala, umthengi kwenza Ukukhetha imikhiqizo ngokusekelwe intengo kanye ezihamba phambili kusukela ngombono wakhe ukusebenza umkhiqizo. Khona-ke omunye ifundeka sise ezinkulu amasayithi online ukubuyekezwa. "Technosila" ukuze "ka Yandex.Market" - omunye inthanethi ethandwa kakhulu kulesi sihloko - butholakala amazwana umsebenzisi ngokwanele ngokuvamile. Ukwakha umbono mayelana nomkhiqizo ngesisekelo izici yokuzizwela mathupha ngesisekelo izithombe, amavidiyo, namazwana e ukubuyekeza, umthengi uya esitolo esiseduze yochungechunge ukuze ukuthenga umkhiqizo ofanele kakhulu.

Ngakho, ngaphambi kokuba ofinyelela eqophelweni yokuthengisa, abantu bafunde ulwazi kusuka lwemibhalo inthanethi kwisayithi sokusakaza, abanye abasebenzisi imicabango yabantu ukubuyekeza ekuxhumaneni nomphakathi. Ngezinye izikhathi kuthatha isikhathi eside ngaphandle izeluleko kongoti ngqo esitolo. Ngakho, ngokuvumelana Technosila abaphathi ' "off-line endaweni yokudayisa uphendulela kusuka yokuthengisa asebenzayo iyunithi ingqalasizinda ukuthi wenza ngokwezinga elikhulu umsebenzi logistic.

Online Amathuluzi

Yiziphi izinyathelo eziqondile "Technosila" amathuluzi kudinga ukuba nokuqalisa ukwenza ihlelo ukuthuthukiswa yokuthengisa inthanethi? Lapho exoxa ne-amakhanda abezindaba brand uzwakalise iziphakamiso, ikakhulukazi, isidingo ukwethulwa IT-platform entsha, okuyinto luzosuselwa indawo ukusebenza. It is futhi ehlela sithuthukise sha lolunye luhlelo lwekusebenta. Naphezu kweqiniso lokuthi ingxenye enjalo, njengoba ukulethwa, "Technosila" (izibuyekezo lochwepheshe abaningi futhi abathengi siliqinisekise) ngokuvamile wokuncintisana nabanye abathengisi, inkampani, ngokusobala, akafuni ukuyeka lapho. Futhi lokhu kungenzeka kube nomthelela omuhle kakhulu ukuqaliswa amapulani yamemezela ye-brand.

Ikakhulukazi, kucatshangwa ukuthi umthengi angakhetha inketho elula kakhulu ukulethwa izimpahla ngesisekelo inani kangcono imali, futhi ukuthumela izinga. Mhlawumbe, ngokuvumelana abaphathi "Technosila" kuyoba kancane, kodwa ukulethwa khulula, noma baveze, kodwa kuyodingeka yokuyikhokhela. Futhi kungenzeka kube ezengeziwe ongakhetha yokudla. Manje ukusebenza "Technosila" (ukubuyekezwa abasebenzi eminyangweni kahulumeni ehlukahlukene wenkampani ukuqinisekisa lokhu) kungenxa yokungabikho yencazelo wenduduzo brand ukumbambisana ezokuthutha kanye neposi amasevisi, kwasayinwa izivumelwano. Kufanele ukuhlanganiswa waqiniswa ingqalasizinda umlingani imithombo umdayisi sika.

nokuxhasa uhlelo lobunikazi

Ukuzijwayeza Uhlelo "Technosila" ukuze imiqondo olusha yokuthengisa okuzokwenziwa asiqokomisa ohlangothini inthanethi luhlanganisa ukutshala imali enkulu. Ngakho-ke, kwezinye imithombo kunezinkomba zokuthi sha kuyodingeka ukutshala sokuvuselela ingqalasizinda ruble ambalwa izigidi eziyikhulu. imithombo Kulindeleke kwezimali - utshalomali bamasheya, kanye yangaphakathi brand izinqolobane. Abanye ochwepheshe kakhulu lusito inqubomgomo yenkampani-aspect kwesabelo kahle kwezimali. Ngokwesibonelo, lapho munye brand amabili - "Tekhnoshok" futhi "Technosila" (abasebenzi libuyekeza zeminyango ebalulekile ngokuya izinqubo ekubumbaneni uqinisekise lesi), kabusha yokubeka uphawu nezinye amaphuzu ukuhlanganiswa yaxazululeka ne ubuncane utshalomali izindleko. Ngaphezu kwalokho, ngenxa yokuhlangana ne "Tekhnoshok", ngokuvumelana abaphathi "Technosila", eziningi izindleko ezihambisana sesimanje IT-infrastraktjha le namanye imisebenzi, sibonakalisa inqubomgomo entsha lenkampani, kuzonciphisa.

ukumaketha esisebenzayo

Cabanga indlela isu marketing brand practice. Ngimhlolile aspect olufanele kuyosisiza izibuyekezo esitolo "Technosila". EMoscow, eSt Petersburg nakwamanye amadolobha ezinkulu Russian Federation, njengoba izazi zikholelwa yakha imakethe ukuthi kungaba inkomba onokwethenjelwa kusetjentiswa ngemphumelelo brand yokuthengisa imiqondo ezihilela ukuhlanganiswa ephumelelayo online futhi intanethi ibhizinisi ingxenye. Yini abasebenzisi bathini mayelana nakho ukuxhumana "Technosila"?

izaphulelo

Phakathi okukhethwa ezikhanga kakhulu olunikezwa "Technosila" - izibuyekezo zamakhasimende uqinisekise lesi - Uhlelo isaphulelo. Ngokwesibonelo, uma oda imikhiqizo eminingi ngokusebenzisa isayithi ukuthenga ngentengo ushibhile kuno ukuthenga imikhiqizo efanayo esitolo. Libuye indima ebalulekile ukumaketha "Technosila" inqubomgomo kungenzeka ukudlala amakhodi Promo. Ukusebenzisa kwabo, amakhasimende angakwazi futhi zithola izaphulelo eyengeziwe. Umnikazi brand "Technosila" esitolo online (izibuyekezo zamakhasimende libhekene degree ngokwanele appreciable ka omuhle kulesi sici) kunikeza ithuba uthole Isaphulelo ezifanele lapho iyala izimpahla ngqo. Ukuze wenze lokhu, udinga ukufaka ikhodi yokuphromotha emkhakheni ekhethekile isicelo design.

Enye ukuze uthole isaphulelo ku "Technosila" - kudlule inqubo ubudala. Ngakho-ke, i-brand uyaqaphela zithandwa phakathi Russian abathengisi isikimu ngaphakathi ohlelweni ayo. Kulokhu, esitolo "Technosila" - izibuyekezo zamakhasimende uqinisekise lesi - ukulungele ukuthatha imishini ubudala aphume efulethini futhi alethe entsha. Amalungu kuyancomeka isevisi ehambisana.

Izikhungo kanye impendulo

Empeleni, yini imininingwane mayelana izinga lesevisi ku "Technosila"? Okushiwo ngabantu ngakho abantu beshiya ukubuyekezwa kumaphothali thematic? "Technosila" esitolo online ihlelwe, ngokusobala, ezingeni wokuncintisana. Ingabe singasho into efanayo mayelana amaphuzu off-line of yokuthengisa inethiwekhi?

Qaphela ukuthi izibuyekezo zamakhasimende, ukuvakasha nakho brand ezitolo, ngokuyinhloko subjective. Uma iklayenti ethile uyazicabangela evumelekile izinga elifanayo service, ezinye uthi ngenxa yokuthi kunzima ukuxhumana umthengi. izikhalazo Hlangana ikhasimende ukuthi kwezinye izitolo yokuthengisa inethiwekhi consultant uzikhokhele ukunakwa ngokwanele. Nakuba, ngesikhathi esifanayo, abasebenzisi abaningi baye bazwakalisa emazwini abo ngomsebenzi ngokweqile Technosila abasebenzi ' "ngokuya zokuxhumana nekhasimende, abanye basibiza ukuziphatha awayiphazamisi. Umbuzo omkhulu, yebo, ezinye amaphethini nokuxhumana nomthengi ulungiselela iningi zabantu baseRussia. Iphuzu elilodwa umbono ngalolu daba kungenzeka kungenzeki.

Ukuze uthole umthengisi inethiwekhi enkulu kubalulekile izinga lobuya umthengi. Ngakho ochwepheshe bathi amakhasimende amaningi umkhiqizo, ngokubhala, ngokukhethekile, "ukuze Yandex.Market" ukubuyekezwa. "Technosila" kulo mongo has isisetshenziswa ngokwanele ukuncintisana. Ngokwesibonelo, ukwelapha amaklayenti ku zonke izindaba ezifanele - iqinisekisa Remon, izaphulelo umshwalense - inkampani wavula umugqa ashisayo, esiqala ngo 9:00 kuya 21:00. Futhi, abathengi ungathumela imibuzo yakho ku inkampani nge e-mail, ecacisa oxhumana lapho esitolo Uyokwazi-ke ukuxhumana ikhasimende.

amakhasimende umkhiqizo, kanye ochwepheshe abaningi emkhakheni wama-abathengisi uthi izinga eliphezulu lokutholakala kwe-nokubonisana ukusekelwa "Technosila". Ngalo mqondo, sha umthangalasisekelo ukuhlulwa futhi abaqeqeshiwe ngokwanele. Izinkampani zingenza kuphela ukuzivumelanisa izinsiza ezifanele ethembisa ukumaketha isu.

izinzuzo ukuncintisana

Le nkampani "Technosila" - sha ezikhulayo. Impumelelo yakhe, ochwepheshe bathi, kakhulu ezihlobene ne-ukunwetshwa ngesikhathi esifanele zonke kulezi zintaba. Manje zincwadi umdayisi sika - amashumi ezinkulungwane izihloko ezahlukene. Ngamunye wabo inikezwa ngolwazi ebonisa izici nezakhiwo neminye imikhiqizo umthengi. Ngakho, kwadalulwa nesinye isici ukuncintisana sha - okuqukethwe Imininingwane yokuxhumana nomthengi. Uma kudingeka, inkonzo ukwesekwa "Technosila" bekulungele ukunikeza noma iluphi olunye ulwazi mayelana nobuchwepheshe awenziwanga. It unaka kakhulu ekuthuthukiseni abasebenzi brand. Ikakhulukazi, babevame iqhaza ukuqeqeshwa izifundo ezikhethekile.

Phakathi kweminye abalulekile izinzuzo ukuncintisana lenkampani - inani elikhulu eliphezulu umsebenzi kanye nezikhungo zomsebenzi. Kukhona-ke, hhayi kuphela e wemizi emikhulu lapho esebenza "Technosila". Petersburg (izibuyekezo zamakhasimende inkampani kusukela enhlokodolobha enyakatho ukuhlangabezana ezikhethekile sites inthanethi njalo), eMoscow - emzini lapho ikhasimende kuyaqabukela kusimangaze high amasevisi ahambisanayo. Lokhu, ngokuvamile entula izifunda. Nokho, inkonzo izikhungo "Technosila" evezwa imizi Russia limile ngokwanele ebanzi emsebenzini, ngokuvumelana abasebenzisi eziningi, ushiya amazwana ngokukholwa okuhle futhi sizivumelanise ngokugcwele nezidingo zamakhasimende '. abathengi abaningi bathi imigomo zewaranti ku-"Technosila 'kuhilelani isamba esikhulu namasevisi anikelwe mahhala.