Okusheshayo okuya "Yandex": indlela yokwenza? Lokho uyonika inkomba okusheshayo?

Njengoba Bill Geyts wathi, "Uma ngabe ibhizinisi lakho akuyona inthanethi ke awunawo ibhizinisi." Ukuvula esitolo noma yokuthengisa isikhungo amasevisi, namuhla uqala usomabhizinisi ngesikhathi esifanayo futhi indawo. Kodwa ukuze wenze lokhu, uzodinga ukudlula indlela enzima intuthuko. Ukuze wenze lokhu ngokuvamile zisebenzisa i-SEO.

nokwenza

Kuyini SEO? Lokhu ukusebenzisa ngokugcwele injini, okumelelwe eziningana amasu ezisiza web isisetshenziswa ekhuphukela phezulu kwemiphumela yosesho. Manje izinjini abhekwa "Google" kanye Yandex. " Indlela yokwenza kukhulunywa esisheshayo izinketho lokuqala nelesibili, ukuwucabangela ngokwengeziwe.

amazwibela

Ukuze siqonde ukuthi iyona ashshayo, kubalulekile ukuba sicabangele kumazwibela. Ngokwemvelo wenza kuphakame omunye umbuzo: yini amazwibela? Lokhu iyunithi idatha Umbhalo owatholakala. Kungatholakala kubhalwe kwimiphumela yosesho, futhi uHlelo amafayela. Kodwa sizoxoxa ukhetho lokuqala, ngoba yelucwaningo Ekugcineni: Sinesithakazelo kule dan esiteji.

Ngakho, uma ufaka umbuzo ebhokisini lokusesha. Lapha kufika amasayithi 10 phezulu zingena ngaphansi elisemqoka ukuthi. indawo ngamunye serp siqukethe block - lokhu izwibela.

Ngiphakathi nendawo izwibela kusukela isihloko sekhasi, izixhumanisi kanye "isaziso" amancane. Siyabonga kuye, ungakwazi ukuqonda uphase yini noma cha kule sayithi nokuthi kukhona ulwazi oludingayo. Seyithuthuke amazwibela, zinikeza ukwaziswa okwengeziwe. Ngakho, uma ebhokisini lokusesha faka "Yandex", ngaphezu snippet evamile, ungabona amabhlogo ngaphezulu imigqa emibili. Lena inkomba okusheshayo Amakhasi athandwayo.

definition

Ngakho, ashshayo - izixhumanisi ezengeziwe eziholela Amakhasi ethandwa on server Web sakho. Ngezinye izikhathi abantu abavela ezigodini ezihlukahlukene lapho kungavela izixhumanisi zakho. Uma uthayipha ebhokisini lokusesha igama ku-intanethi, nesebenzela kulo lonke izwe, omunye izinqamuleli kungaba igama esifundeni sakho. Lokhu kwenziwa ukuqinisekisa ukuthi inguquko ebonisa ukutholakala kwezimpahla idolobha ethile.

ukubukeka

Ngokushesha kufanele kuphawulwe ukuthi izibonelo ashshayo "Yandex" futhi-Google athé ukwehluka. Ngokuvamile "Google" amafomu abo amakholomu amabili ngaphansi kumazwibela. etholwe Ngakho iyunithi wandisa nge izakhi ezengeziwe. "Yandex" kwenza kube kancane ehlukile. Ucibishela ashshayo ngezansi nje block unhlokweni. Ngokungafani "Google", ke akwakhi incazelo yalezi imithombo eyengeziwe.

Ngoba kwenzenjani?

Noma ubani oke waba nayo lapho SEO, bayaqonda ukuthi nokwenza kuyadingeka nje ukwanelisa irobhothi enjini, uhlelwe senze ulwazi lomsebenzisi ngokunethezeka. Amazwibela, noma ashshayo - akuzona lezi izakhi ezisiza kakhulu yokuthuthukisa isayithi yakho kuya phezulu, kodwa ukudala umfanekiso othile nsiza.

Ngakho, ukwakha lelikahle kanye simemezelo Zama kuqala ngeke zisebenze. Sebenza snippet - kuyingxenye ebalulekile yonke inqubo nokwenza futhi ukukhuthazwa. Yiqiniso, akubona bonke abasebenzisi ukuthi yini kukhulunywa esisheshayo. Kodwa labo abakwaziyo uzisebenzise kanjani, umthombo sibonge ngokuthi uyazinakekela.

Izixhumanisi ezisheshayo ungagcina kakhulu isikhathi sakho nomthamo ikakhulukazi uma uke ke ishintshela kokungavinjelwe. Ngezinye izikhathi udinga ukuthola ulwazi kusuka kusayithi nzima kakhulu. Lokhu kungenzeka kungenxa yokuthi une-inthanethi kukuncane, ukuntuleka kwezinsiza elungiselelwe futhi wasungula Ukusebenziseka ezimbi. Noma kunjalo, okusheshayo inkomba usizo njalo nje ukuze uthole ikhasi oyifunayo futhi isinikeza amazwibela umthombo futhi oyiyo.

Yini okumelwe uyenze?

Uma uqonda okushiwo eziyisisekelo futhi ukubaluleka leli thuluzi, ungakwazi udlulele ukubhekana nezindaba main. Indlela yokwenza kukhulunywa esisheshayo "Yandex"? Ngokuvamile, kunezindlela eziningana. Kodwa kumelwe siyaqonda ukuthi abakwazi ngokuzimela kunikezelwe. Ungasebenzisa kuphela nomthelela ekwakhekeni yabo.

Injini yokusesha ngokwayo ulawula lokho ashshayo kufanele singene kumazwibela. Ikhasi oyifunayo kungenzeka iwele iyunithi, kuzomele ulandele imithetho ethile.

• Akumelwe sikhohlwe mayelana nezixhumanisi zangaphakathi. Kwenze ukuze kwaba shift ilungelo ekhasini eliyinhloko.
• Kahle ulungiselele Isihloko H1. Musa kabi amazwi engadingekile. Kufanele kube elula neqondile.
• Uma kuziwa Amakhasi ukhiye, zama igama Isihloko H1 ziyafana, kodwa babuye basinikeze igama elifanayo ANCOR link.
• Sebenza esibonakalayo nsiza. Isakhiwo kufanele kube okunengqondo hhayi kuphela umsebenzisi, kodwa futhi ngoba izinjini.
• Uma kukhona izinkomba ezibonisa isithombe, ungakhohlwa ubhalisele lezi isihloko ehlukile. Ngakho you tshengisa them aphoyintimenti.

Ngokwesibonelo

Ngakho, indlela yokwenza ireferensi okusheshayo "Yandex" ikhasi "Delivery"?

• Yabela tags kanye isihloko H1 igama elifanayo, isibonelo "Delivery". Ungasebenzisa igama lenkampani.
• Cacisa indlela kuleli khasi kusukela "main". Ngaphezu kwalokho, ukuze uthole inkomba yokunika okufanayo negama Encore "Delivery".
• Esikhathini imenyu, wengeze leli khasi nge okufanayo anchor yombhalo.

Akukona ukukunika isiqinisekiso ngokuphelele ukuthi amazwibela kuyoba kukhulunywa esisheshayo ikhasi ukhiye, kodwa kakhulu kwandisa amathuba.

Usizo

Kodwa kungaba ngokwengxenye asakwazi ashshayo. Lokhu kuzodinga ambalwa amasevisi, "Yandex": "umphathi wewebhusayithi" futhi "okuqondile". Ngaphambi ongazibona sisebenze imithombo, sifunda ukuthi impendulo lezi amathuluzi.

"Yandex.Webmaster" - iqoqo izindlela ezikuvumela ukulandelela ikhomba indawo yakho bese uhlele incazelo yalo. Ithuluzi kubonisa showgirl nsiza. Ngokungafani "Yandeks.Metriki", elibhekene nomse- ukuhlaziya izenzo umsebenzisi, isevisi uqaphe umsebenzi izinjini kanye Uhlelo izenzakalo ezihlukahlukene kusayithi. It uhlola amafayela inkonzo, izixhumanisi ukusebenza, amazwibela, interface, nokunye. D.

"Okuqondile" - iyisevisi of "Yandex" ekusetheni zesimo ukukhangisa. Lapho ukusebenza leli thuluzi, indawo yakho azoboniswa emakhasini enjini kanye nezisetshenziswa iye nokunxusa ukukhangisa inethiwekhi.

Sebenza nge amasevisi

Ngezinye izikhathi, uhlelo ukhetha khasi ashshayo elingalingani nawe. Kungase kube zesevisi, noma ulwazi mayelana inkampani, engesiyo ezithakazelisayo izivakashi. Ukuqeda kubo, udinga ukuya "Yandex.Webmaster". Lapha uzofunda indlela yokwengeza ashshayo, kodwa ungakwazi ukuvimbela engadingeki. Ukuze wenze lokhu, yiya engxenyeni ethi "indawo kwimiphumela yosesho" bese uchofoza "Ezisheshayo". Lapha ungakwazi wenze kungasebenzi umthombo ezingadingeki wena, futhi-ke ngeke uvele kumazwibela.

isikhangiso

Uma exhunywe kwi okukhangisa, kubuye kube yinto engenzeka ukuthi sisebenzisane ashshayo. "Yandex" kwenza kube nokwenzeka ungeze imithombo ezintathu ezengeziwe ngononina. Izindlela kuphela ukwesulwa ukuguqulwa eyodwa kuphela. Ukwengeza, kutawenteka ngesikhatsi izilungiselelo zomkhankaso. uzobona umugqa "Izengezo" esinyathelweni sesibili.

Khetha kusukela ongakhetha kwesigaba "Quick Links" futhi "Engeza." Lokhu kuzovula iwindi ezengeziwe, lapho khona ungakwazi ukwengeza umbhalo bese unamathisela isixhumanisi. Ungasebenzisa le ashshayo akuzona zonke. "Yandex" ngisho ikuvumela ukuthi ukhethe elilodwa. Khumbula ukuthi amagama akumele okuphindaphindiwe kufanele kube ulwazi olufanele ukuthi lutholakala uma uchofoza phezu kwabo.

okutholakele

Njengoba umkhuba ubonisa, ukusebenza imibuzo enjalo - akubona ongoti. Wayengayi wahlanganyela abasebenzisi njalo. Kodwa uma ukuqalisa iwebhusayithi yakho futhi ufuna ukukhuthaza, khona-ke niyazi ezicashile okunjalo kuwusizo. Yiqiniso, amasayithi ababoniswa ekhasini lokuqala yokusesha, kubalulekile neze ukudala amazwibela eziphambili, Izixhumanisi zesayithi. Ngokuvamile, le ndlela kufanelekile Retailers online kanye nezisetshenziswa akheke eziyinkimbinkimbi.

Le nqubo kunzima kakhulu kangakanani ukuba "Yandex". Indlela yokwenza kukhulunywa esisheshayo "Google"? Nge lo mbuzo, izinkinga zenzeka ezikhathini eziningana ezincane. Njengoba umkhuba ubonisa, ikhasi oyifunayo kwanele uvakashele uzibeke endaweni ireferensi ukhiye. Ngakho izivakashi ngokuvamile udlulisa kuso futhi uzovela ohlwini ashshayo.