Kanjani amazwibela? Isakhiwo ukubaluleka Ngokwesibonelo kumazwibela. Indlela ukwengeza amazwibela? Snippet - a ...

Amazwibela - a emfushane incazelo site, lapho umsebenzisi ubona Ukukhishwa nombuzo wokusesha. Ukuhlanganisa lesi sici ngokwayo enza injini yokusesha algorithm ethile, Nokho, ukugcina ilungelo lokwenza izinguquko ukuze snippet umphathi wewebhusayithi ngamunye.

Iningi lonjiniyela bamshaya indiva ngokwanele ukuba nokwenza kahle we amazwibela, futhi kuyize. Nge indlela efanele, lesi sici kungaba kakhulu ukwandisa ukuguquka iwebhusayithi ngokwandisa isibalo ukuhwebelana ezihlukile kusukela injini yokusesha leso sizinda. Umngcele we-eyinhloko simo kuyinto isici kokuziphatha. Okungukuthi, kaningi kangakanani izivakashi uchofoze isixhumanisi e umthombo kwakheka ukuthembeka isayithi futhi ukwandisa isikhundla salo.

injongo amazwibela

Umsebenzi oyinhloko we-snippet kuyinto ngokugcwele wazise umsebenzisi kwaleso sifundvo lubuye okuqukethwe kwesayithi engakawenzi yenguquko ukusuka injini yokusesha. Ngokusekelwe lokhu, singakwazi kugcwale umlomo ukuthi ilungu uhileleke ngokuqondile ekugqugquzeleni isayithi.

Kuye injini yokusesha, esishukumisela umthombo kumele zithobele imithetho ethile, okuyinkulungwane algorithm ngokudala amazwibela. Into ebaluleke kakhulu Ubude balo. Uma sicabangela-Google Inc., onjiniyela ukwaba akukho izinhlamvu ezingaphezu kuka 160 sesihloko. Ukucinga injini "Yandex 'ngayo ngokuqondene nalokhu, abaqotho kakhulu futhi ivumela ukuzulazula ezinhlamvini ezingu-240.

Lokhu esidenyana ngenxa isici womuntu. Nakuba ukuthola ulwazi olulungile, umsebenzisi akafuni ukuchitha isikhathi esiningi ufunda incazelo eside. Cishe, lumane ngidlula.

Ngakho, lapho kuyoba beshiyeka, kodwa amazwibela ulwazi, wena ngeke ukushintshela umthombo ezihlongozwayo.

Ngokungafani amazwibela e "Yandex" kusukela amazwibela e "google"

Isakhiwo amazwibela injini Yandex lisabalele ngaphezulu ukuqhathanisa nge-Google. I-elementi, kuye ngokuthi ungakanani, lodaba, igunya khona uyoba anhlobonhlobo izilungiselelo nezinketho.

Ngakwelinye ihlangothi, njengokungathi uzama ukwenza i nokushiyeka, Nhlangano "Google" linikeza abanikazi ukuhlanganiswa amasayithi ku-Google +. Lokhu kwenza kube nokwenzeka ukuthuthukisa ukusebenza simo siqu.

Nasi amazwibela e "google":

Futhi lolu hlobo isici has a injini yokusesha "Yandex":

Amazwibela - ekhiqizwa ngokuzenzakalelayo izicabucabu injini uchaze isayithi, esihlelwe ngomumo ngumuntu algorithm ethile ngemva enemininingwane cwaningo bot nsiza. Yena kuyadingeka ngokulinganayo kanye nabanikazi, nezivakashi. Siyabonga kuye, umsebenzisi umbono wokuqala mayelana nesayithi, kanye ecacile futhi kahle ahlele kumazwibela, ushintsho ngaphezulu uthola nsiza.

Banikezwe ukubaluleka snippet iwebhusayithi, kufanele ucabangele ngokuningiliziwe isakhiwo se-elementi: lokho kufanele kube, ukuthi yiluphi ulwazi uboniswa umsebenzisi, nokuthi kuyokunikeza umtfombolusito.

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Favicon Umqondo waziwa kakhulu hhayi kubo bonke, nakuba umsebenzisi ngamunye, okungenani kanye wavakashela injini yokusesha nanoma isiphi isicelo, ngiyibona mathupha. Favicon - isithombe encane (isithombe isithonjana), okuyinto, ngokusho kwabanye optimizers, ngokuphelele engenamsebenzi.

Le ndlela snippet Yinto embi kakhulu, ngoba-favicon yewebhusayithi senzelwe ukugqamisa kunazo zonke serp.

Nasi amazwibela Ngokwesibonelo usebenzisa izithombe:

Kodwa imibono enjalo nezindawo imiphumela yosesho ngaphandle-favicon:

Njengoba ubona, version of the sites ukubonisa kancane ezikhangayo ukuze amehlo umsebenzisi lesibili. Ngakho-ke, singaphetha ngokuthi snippet - ithuluzi iqhakambisa isisetshenziswa okungukuthi esihambisana le-favicon wahosha ukunakwa abasebenzisi abaningi futhi kuthuthukisa ukuguqulwa.

main ingxenye

Kusukela amazwibela ekhiqizwa ngokuzenzakalelayo, kusihloko futhi ucosha uhlelo lapho isici sokunquma ikhasi lesihloko. Nokho, kungase kwenzeke ukuthi igama kuzodlula umkhawulo inombolo evumelekile izinhlamvu ayilingani ngobude kumazwibela. Khona-ke, robot yokusesha abayofuna ulwazi olufanele, ngokombono wakhe, e sematheni futhi subheads sihloko (H1-H6), esisogwini isixhumanisi.

Ngaphezu kwalokho, isiqu esithi kungenziwa lathathwa okuqukethwe umbhalo ekhasini noma "DMOZ."

incazelo emfushane

Njengoba amazwibela - i-elementi ephawula uchaze isayithi emfushane kufanele uziyale ukunakwa kakhulu. Ngokolwazi, umsebenzisi Uyonquma kwathatha umthombo. Ngakho, ngendlela efanele wacosha incazelo emfushane - kuba ithuluzi ukuthuthukisa isici kokuziphatha.

Lapha kufanele siyinake yokuthi izakhi isici, kanye nezinye kunezelwa amazwibela ngokuzenzakalela, ngakho esikhundleni esikhathini esizayo kuyoba yinkinga kakhulu. Kungcono nje sihlolisise izakhi ongatholakala incazelo waboleka: isihloko, incazelo, incazelo kwisikhangisi Yandex.

Isibonelo libonisa ngokucacile ukuthi phakathi igama lensiza futhi ulwazi lokuxhumana incazelo. Inani amazwibela ekugqugquzeleni ukuphila abasha kakhulu. Elementi kusiza abasebenzisi ukuqaphela amahle, indawo kahle ohlelekile phakathi namakhulu izimbangi.

Izixhumanisi ezisheshayo ibha yokuzula

Kuye isakhiwo site nokuziphatha umsebenzisi kumazwibela kungenzeka izixhumanisi ezengeziwe Amakhasi athandwayo. Lo msuka kwesakhiwo kakhulu kwandisa izinga usability futhi umsebenzisi isithakazelo kuyo. Ezisheshayo vumela kweso sifinyelele ikhasi oyifunayo. Ngokwesibonelo, uma umthombo wokwaziswa, ungaya ngqo izindaba, izithombe, amavidiyo, ibhulogi nokuningi. Phatha ashshayo kungaba umnikazi wesayithi noma esivimba "Yandex.Webmaster".

Uma indawo emikhulu, isibonelo, ethengisa ekhaya Imishini, electronics kanye nezinye izinto, it has a isigaba sabaphathi esiyinkimbinkimbi. Ukuze kube lula umsebenzisi, amazwibela kwezingosi ezinjalo zihlanganisa isisetshenziswa isakhiwo, njenge: Imishini emikhulu, zikagesi ezincane, amafriji, TV amasethi nokunye.

Ifonibhuku bese amanethiwekhi omphakathi

Uma isayithi has ulwazi lokuxhumana uxhumano lomsebenzisi nesimiso sokuqondisa, kufanele icaciswe kumazwibela. Lokhu kwenziwa ngokusebenzisa "Yandex.Spravochnik".

Kuyefana nasendleleni amanethiwekhi omphakathi. Ephambi kwezinduna akhawunti efanele, bakwazi ukungezwa kumazwibela. Nokho, isinqumo ukuthi ubonise inkinobho yokuxhumana noma cha, yenza injini yokusesha.

Ngaphezu kwalokho, uma sifunda, njengoba umsebenzisi ungena ulwazi lokuxhumana isicelo geozavisimy Imigomo Amazinga kuthiwa zanda kakhulu. ke Kuyancomeka ukubhalisa indawo oxhumana indawo.

Lena imininingwane ebaluleke kakhulu, okufanele kumazwibela. Ngaphezu kwalokho, ungakwazi ukwengeza: ukubaluleka izimpahla, kusukela osukwini lokushicilelwa lwezihloko, sebenzisa ikhophi ezilondolozwe isikhashana.

Futhi kumasayithi Culinary - abe ilungu Uhlelo lobulungu, okwenza ikhodi amazwibela izithombe izitsha.

Akubalulekile ukuba bazibuze ukuthi ukwengeza amazwibela kwisayithi, kufanele bakwenze nokwenza zalo, futhi ubelokhu, kuyobe ukwandisa ukuguqulwa kwezinto zokusebenza nokwahlukana ngcono isici kokuziphatha.