Kungani kumele ngibhalise isayithi e-Google Analytics?

Okwamanje iwebhusayithi siqu - lokhu akukona okunethezeka kodwa ithuluzi ebalulekile ibhizinisi ukukhuthazwa. Nokho, abanikazi ngokuvamile ukuqapha izibalo ukuvakashelwa yomthombo kuphela, flippantly indiva lonke ulwazi. Ukuze operation ngempumelelo isayithi kumele kucace lapho amakhasi eladonsa isithakazelo kakhulu, futhi lapho izivakashi ngisho nokuwa, kusuka lapho inguquko enkulu, njll

Ngenxa yalesi yasungulwa ithuluzi eliwusizo kakhulu - I-Google Analytics. Le sevisi khulula ikuvumela ukuba aqhube khona izibalo esihleliwe isisetshenziswa, kokuthola ulwazi oluningiliziwe kakhulu.

Lokhu kuwusizo ukusebenzisa i-Google Analytics

- Business abaphathi: ukuthola izenzakalo ukuthuthukisa imikhiqizo kanye nezinsizakalo kusayithi ayithelanga umphumela esiphezulu, ukukhomba Amathrendi ezivamile futhi amaphethini traffic, ukukhomba eyigugu kakhulu izingxenye ikhasimende.

- Abakhangisi Inthanethi: ukuthola ulwazi kusuka izivakashi futhi singakanani isikhathi abasichitha inthanethi, lokho angukhiye ukuheha amakhasimende ezingaba kakhulu, yiziphi izinhlobo ukukhangisa ukukhiqiza umphumela esiphezulu.

- Iwebhusayithi Onjiniyela: ukuqonda ukuthi kungani abantu ukushiya umthombo Amakhasi zinjalo stop elide kakhulu lokho osesho asetshenziswa ukuthola i-site.

Imibiko ye-Google Analytics ongamiswa ukuvama reception (kanye ngosuku, isonto, inyanga, njll) kanye nemingcele abahlaziyi. Izigaba main ukuthi zifakwe umbiko zimi kanje:

- imithombo traffic;

- Izivakashi;

- injongo;

- okuqukethwe.

Ake sibheke kabanzi ukuthi uluphi ulwazi usinikeza esiphikisayo-Google Analytics.

1. Izivakashi: Inani izivakashi, izwe edolobheni bahlalaphi, bangaki entsha futhi bangaki ziphinde, inani isilinganiso esiyingqayizivele ukubukwa page futhi indawo ngokuvamile, isikhathi sokuhlala kwenu kule sayithi, ukushuba umsebenzi namakhasi ngabanye, bounce rate, a yokusebenza brazuer uhlelo kanye olumisiwe isethi isivakashi. Iphuzu lokugcina kubaluleke kakhulu ukukhetha izikhangiso ngolimi olulungile.

Singafanisa lezi idatha ngolwazi efanayo mayelana amasayithi izimbangi ', uma uthanda.

2. Traffic Imithombo: Umthamo traffic eqondile (izivakashi ayeyile indawo ngokufaka ngokuqondile ikheli noma ibhukumaka) abaqhamuka kuzona ukuze wenze ukushintshela kule webhusayithi, izinjini (bangaki abantu baye baya imiphumela site search). Ulwazi oluningi kohlaziyo inikeza izibalo kanye nezici angukhiye ukuthi izivakashi esitholakala kule nsiza. Ungathola ulwazi egameni ngalinye ngokuhlukile - abantu abaningi kanjani, kusukela lapho umuzi waya, futhi eziningi neminye imininingwane ewusizo.

3. Okuqukethwe: ubude ukuphequlula, inani Ukwenqaba, inani emakhasini okukhiphayo. Lolu lwazi luzosisiza nokwandisa indawo lokucuketfwe, ufunde ukuthi uluphi ulwazi kubonakala ezithakazelisa kakhulu yizivakashi okuyinto Amakhasi ufuna ukushintsha noma ngisho susa it.

4. Goals. Kulo mongo - amakhasi ukuthi uvule izivakashi emva ekugcwalisekeni yezenzo ezithile - ukubhaliswa, ukuthengwa kwezimpahla, nezinsiza ukuze, njll Ngakho-ke, inani kwabangela "imigomo" libonisa ngqo ukusebenza isayithi, lihlangabezana indlela imigomo yebhizinisi. I-Google Analytics Kulokhu kuzothatha inani ukuguqulwa ngenxa banner ngamunye noma isixhumanisi enikeza ulwazi olugcwele mayelana imiphi ngempumelelo kakhulu futhi okungase ngokuphelele isuswe kusayithi.

Ukuqhathanisa lokho okuphokophelwe esiphikisayo bese lonke inani izivakashi kuzovumela ukubala ukuguqulwa yomthombo, okuyinto ingenye imininingwane ebaluleke kakhulu mayelana nomsebenzi walo.

Ukuze uxhume le isivakashi esiphikisayo emangalisayo zewebhusayithi yakho, udinga ukubeka emakhasini ofuna ukulandelela HTML-ikhodi ekhethekile. Uyobizwa labelwa indawo emuva kokuthi ungene ngemvume ku-Google Analytics. Ukuze wenze lokhu, udinga ukudala i-akhawunti yakho yakwa-Google - lokungenayo le-Gmail ukuze uqhubeke ukwenza ngokuvumelana imiyalelo.