Umbhalo we isayithi: ithuluzi zokuthengisa noma "ukudla" injini yokusesha?

Uyazi yini ukuthi isayithi okuzelwe? Iqembu of program, Copywriter, esivimba, umklami, umlawuli ... ngamunye haya umsebenzi walo, kodwa ngaso sonke isikhathi abayiphethe ukufinyelela esivumelwaneni kulezo noma ezinye izinkinga. Yini kuwukuphikisana ezibhekene, isibonelo, i-copywriter futhi Optimizer? Eqinisweni, lezi emihlabeni emibili, ezimbili yonke, ngamunye olubheka umbhalo isayithi ngaphansi umbono wakhe siqu futhi wayelindele ukuba baxazulule izinkinga zabo.

Yini kubalulekile esivimba? umsebenzi wakhe - indawo nokwenza kanye nekwenyusa isisetshenziswa zewebhu search ukuze uvumelane angukhiye bavele phakathi kwabayishumi abaphasa ngamalengiso. Ngenxa kuphela kuleli cala kukhona ithuba amahle ngeke hit izethameli ezilungile. Ngakho-ke, i-esivimba iyadingeka:

• umbhalo abahlukile. Ngokombono abasebenzisi izinjini we-Inthanethi ezithakazelisayo indaba akaze awubone noma ukufunda. Futhi ukwaziswa kwamuva, kulapho cishe ikhasi esingaboniswa kuqala.
• Umbhalo nge angukhiye. I esivimba ukhetha angukhiye okusekelwe esifundeni, ikakhulukazi kwezimpahla kanye nenani izicelo ezivela kubasebenzisi. Futhi kubalulekile ukuthi la mazwi ayatholakala embhalweni izikhathi eziningana. Hhayi kuwo wonke amazwi, kodwa ngokuvamile lokho kwanele. Khona-ke injini yokusesha uzothatha kahle indawo futhi ithola ukuthi ulwazi posted Lifanele okulindele yomsebenzisi.
• Isihloko esikhulu sephephandaba i ahambisanayo. Isihloko umbhalo isayithi kumele kuhambisane okuqukethwe kanye tags kwekhasi. Lokhu kubalulekile ngoba izinjini.

Kuyini copywriter kubalulekile? Injongo yalo - ukutshela umbhalo eshukumisayo, "hook" ukunaka kwakhe, get uchubeke ufundze uyofika ekugcineni ukuqala Thenga ngokubavakashela noma ngokubashayela ucingo. Ngakho-ke, i-copywriter kudala umbhalo:

• Kuncono. Uma ufunda kancane nokubhala umuntu "engakhubeka" ku amaphutha, ngaphandle phambi kwabo kubangela ukungalethembi umthombo futhi, njengoba umthetho, umkhiqizo noma isevisi. Kungenzeka yini ukuba azifake engozini ngale ndlela? Lutho neze.
• "Bambelela". ukuqaphela komsebenzisi kubalulekile "hook", umbhalo kufanele kube egqamile futhi ezithakazelisayo.
• "Thengisa". Embhalweni kubalulekile ukutshela umthengi ezingaba kungani lo mkhiqizo kubalulekile, hhayi nje ngezinzuzo.
• Nge 'ukuklabalasa' isihloko. Ungayithathi kalula unhlokweni! Lokhu amazwi okuqala amehlo, futhi ezicini eziningi incike isihloko, kuyodingeka ukuthi zifunde umbhalo.

Kwenzeka ukuthi umuntu akafuni ukulinda kokufakwa ohlwini Amakhasi futhi kuyanda zemvelo kumagazini lesayithi phezulu. Kubonakala sengathi zonke izinsuku kuletha ukulahlekelwa eceleni, njalo ufuna ukwenza inzuzo ngokushesha. Futhi kubonakala kukhona isixazululo, okuyinto amanga ebusweni - ukukhokhela yokukhangisa Yandex noma Gugle - futhi ujabulele imibukiso emangalisa - kusayithi lakho kule sikhundla esiphezulu. Nokho, le ndlela yokukhuluma wokunyusa umphumela lesikhashana luyakhohlisa. Lapho nje imali siphela, babeka umkhankaso yokukhangisa, isayithi kuyoba "egumbini." Ngaphezu kwalokho, kusukela iholo isikhundla phezulu, kufanele banakekele okwanele kwezimali "isiguqo" - chofoza izindleko ongafinyelela $ 50 noma ngaphezulu. Uma isayithi linikezela izinsizakalo okudayisa, lapho izindleko akuyona liphezulu kakhulu, esikhundleni wokukhuthaza kanye inzuzo phezu ndaba ukulahlekelwa futhi akuqinisekile imali ibhajethi. Ngokungafani ukukhangisa izikhala ngokuphumelelayo futhi efanele elungiselelwe iwebhusayithi isikhathi eside imisiwe phezu izikhundla lokuqala ngaphandle kwezindleko ezingeziwe.

Umbhalo we isayithi kumele ihlangabezane kokubili izimfuneko zaleso esivimba, futhi umgomo copywriter, ngoba kuphela ke bazocula kumkhawulo umgomo wayo - kuzoletha isayithi phakathi kwabayishumi abaphasa ngamalengiso wokukhipha "ukuthengisa" umkhiqizo noma isevisi iklayenti. Kungenjalo incwadi brilliant yokuthengisa bengabonwa muntu, noma kuyoba ukhiye kuzovula indlela Topu injini, kodwa akusho ukuxazulula inkinga yokuntuleka yokuthengisa.