Uyini seo-copywriting: amaqiniso okusheshayo

Ingabe wake wazibuza ukuthi kungasiphi isisekelo izimpendulo iyahambelana e zokucwaninga ze-Internet? Kungase kubonakale ukuthi ikhishwa nomaphi, kodwa akuyona. Ukuze imali kusukela kusayithi kudingeka kuleli ukuhanjelwa yileli inani elikhulu kunawo kungenzeka zabantu, futhi isixhumanisi isayithi unikwe omunye ekusesheni kuqala.

Kuyini SEO copywriting futhi ziyini?

Kukhona into efana SEO copywriting, futhi uludinga ukuze ubhale sihloko njengoba eliphezulu ngangokunokwenzeka ohlwini amasayithi ezihlongozwayo ngumsebenzisi injini yokusesha. SEO copywriting - ukubhala izihloko elungiselelwe (kusukela English Search injini - SEO - Ukulungiselelwa izinjini). Ukuthuthukisa siqukethe ekubekeni embhalweni angukhiye kukhona izingwegwe okuyinto banamathela kwamanzi futhi losusa sokucinga oku-othomathikhi. Uma ufuna ukufunda ukuze uthole okuningi ku-intanethi, wena uze uyifinyelele copywriting seo. Ingabe imibhalo SEO esilungiselelwe zihlale eqolo ngaphezu kwanoma izihloko ezivamile ulwazi.

Amagama angukhiye

Amagama angukhiye kukhona "isihluthulelo" uma ukuqonda okuqukethwe kwe-athikili, baveza okushiwo ebhaliwe ngamafuphi. Kodwa kukhona esinye isici: angukhiye kufanele uhambisane ncamashi nalokho umsebenzisi ungena ebhokisini lokusesha. Umsebenzi ukukhetha angukhiye futhi ngokukhalipha nifaka kubo embhalweni main.

mkhuba Ukujabulisa izinjini ukukhombisa hhayi kuphela ukufana ngqo ne afakwe kumbuzo wakho wosesho, kodwa futhi omqondofana. Ngokwesibonelo, uma sethula Yandex "ukuthenga TV" umugqa, imibhalo bese udaba uzobe ihlangabezane equkethe amazwi "ukuthengiswa TV." Ngakho, lezi zihloko ukuthi copywriters ebhaliwe ibe efundeka kalula futhi ezithakazelisayo.

Khetha angukhiye akuzona ngakho elula. Uma uhlu okhiye akuyona ezikhishwa copywriter ekwakhiweni ezibekiweko lobuchwepheshe, ungakwazi ukusebenzisa imibuzo injini eziholela izibalo.

isihloko Isilinganiso

Kodwa nakhu isihloko SEO Kulotshiwe kubalulekile siyijabulele.

• Umbhalo kufanele yehluke, alifani nelamuntu, akukho ukusebenzisa umqondo womunye. Ohlukile umbhalo kungaba esisemthethweni (umthole oyoxoxa ezihloko etholakala Ngamanye amazwi) kanye semantic lapho wombhalo uqukethe umqondo eyingqayizivele. umbhalo Better ahluke wonke zindlela.
• Afakwe angukhiye Itheksthi kumele ibe eliningi eyanele, kodwa hhayi ngaphezulu kuka-5%. Imvamisa okuvela okhiye ngokuthi isicanucanu umbhalo. Kubalulekile yini "overdo it" nge angukhiye, noma ngisho lonke ikhasi futhi le ngosi bangakwazi ukuvimbela injini yokusesha.
• Amagama angukhiye kungaba ngendlela efanayo - it is a entry ngqo kwaqhubeka nasenkathini yokubhalwa kwemiBhalo, futhi ingase ishintshe izinombolo, sithambekele ekubeni yakha imisho, njll - buhlanjululwe entry. isilinganiso elingukhiye ubizwa ngokuthi X: Y wherein X - inombolo yemigqa sezigameko ifomu predetermined (inombolo yelicala, Nokwehla), Y - isibalo Ukuvela alulaze.
• Itheksthi kumele ibe uyafaneleka: yisihloko salo, okuqukethwe kanye izihloko kumele ngokunengqondo uxhumekile bese niletha ebumbene.
• Ungakhohlwa ukuthi umbhalo kufanele kube futhi sithakazelise futhi, futhi efundekayo (lokhu kusho ukuthi kumele ihlukaniswe izigaba, aqukethe uhlu lwamachashazi, amaphuzu abalulekile okufanele ivelele ngokugqamile).

SEO copywriting - wangempela imali, nokuthi uzohola malini kuyinto ngokuphelele kuze kuwe.