Kwaneliswe isidingo ukuhlaziywa ukukhiqizwa marmalade eRussia

I-Russian emakethe marmalade-Pastila imikhiqizo lwebhece kanye namuhla ezingeni kahle eliphezulu yentuthuko ngokuziqhathanisa European emakethe. umthengi Domestic uyakwazisa zakudala tin marmalade, abafafazwe ushukela. Lokhu Iqhinga zobuchwepheshe yasungulwa ngokuqondile marmalade, kokuba ikhono ukwaba ijusi, musa banamathelane. Ngo yasekhaya marmalade esidlule omkhulu, kodwa futhi, abaningi ngokuvamile ekuthuthukiseni ubuchwepheshe zasekhaya ibonisa izimiso ezintsha zokukhiqiza kanye nentuthuko, kanye nethonya Amathrendi entshonalanga. Abakhiqizi kukhona kusesho njalo flavour entsha, bobunjwa ngisho izinhlobo zemikhiqizo, futhi ngisho noma ukuthuthukiswa akakabi ngefomethi ambalwa, yokuthi namanje marmalade ukuthi ingxenye ka emakethe yasekhaya ngenkuthalo asathuthuka.

Namuhla marmalade emakethe ine impela ocacile ingxenye North-West kanye ngumgogodla Russia. Nge-100% ukuzethemba singasho ukuthi isikhundla okuholela esifundeni North-West ihlanganisa Petersburg. Njengoba for esifundeni Central, isimo Kuthi ezahlukene. Inani elikhulu abakhiqizi elikhona emakethe futhi hlala phambili izikhundla ezindaweni engaziwa ngokuphelele ezingeni sikahulumeni. Ethandwa kakhulu kuze kube manje futhi eyaziwa ngokuthi ezingeni federal yilezi: "Glazov Ukudla Factory", "iNeva", "confectioner Russian", "kukaRoshen", "Aleli" futhi "Udarnitsa". Ngokuqondene nazo zonke ezinye abadlali, kufanele sikhumbule ukuthi emakethe marmalade is ihlukene kakhulu, futhi cishe njalo ndawo ngabameleli bayo, abenza kancane eyaziwa ezingeni sikahulumeni.

funa ukuhlaziywa kufakazela ukuthi amazwe ukuhlafuna marmalade namuhla ezingaphezu kuka-50% azo zonke ukukhiqizwa ukuthenga marmalade, abaholayo izinkampani ezifana TM "Frou-frou", LLC "Miss Bonbon», Ipaki Lahe futhi OOO "Wrigley". Inani elikhulu imikhiqizo silethwa eMoscow, esifundeni eMoscow Petersburg, inhlokodolobha enyakatho Ngokuhamba kwalo nyaka, Uphume endaweni yesibili ku ukusetshenziswa izithelo jelly. Imakethe nsuku zonke zikhona izinkampani obengeziwe bokuthi ukuheha amakhasimende imikhiqizo yayo elizwakalayo ahlukahlukene. Ngakho, kwakubikwa abathengi engaziwa Russian phambi 2005, Juicy Fruit, yanqoba emakethe yasekhaya imikhiqizo yayo elikhanyayo futhi esihlwabusayo.

Kuze kube manje, isabelo ukuhlafuna marmalade ukukhiqizwa basekhaya% 6 kuphela engqikithini marmalade-Pastila imikhiqizo kanye umholi obungenakuphikwa futhi ongenambangi ukukhiqizwa ifektri "Udarnitsa" kokuba isikhundla uqine ngokwanele emakethe Russian. Dynamics sokungena edlule eminyakeni embalwa, kunalelo Dynamics ukuthekelisa, futhi marmalade ke ngempumelelo ukunqoba emakethe Russian, zingakaze zibe ukumelana kakhulu. Ukuhlaziya umkhiqizo funa kuqinisekisa ukuthi uma izibalo uzoqhubeka esikhathini esizayo esiseduze, abakhiqizi ezifuywayo ingaqhubeka ongangeneki, futhi ingxenye eyinhloko emakethe kuzothatha izinkampani yokungenisa.

Sikhishwe yokuthi Russian emakethe marmalade-Pastila ukukhiqiza ampofu futhi kunalokho ngoludala, ingxenye ka ukuhlafuna marmalade nengxenye enkulu fanele izinkampani zakwamanye amazwe. Asinakusho ukuthi abakhiqizi Russian ungazami busha siphindze ukufuna letisha ukukhiqizwa amaswidi, bamane ukukwenza kancane ngakho, sengathi ngokuphelele e ekugxileni sakhe. Ngokungangabazeki, niche marmalade zakudala ngokuqinile elalihlala abakhiqizi ezifuywayo, lokhu kuqinisekisa ukuhlaziywa umkhiqizo ngokufunwa, kodwa leli qiniso akusho ukuthi anganyakazi endaweni yalo. Nokho, namuhla, ngisho abathengi ezimatasa imikhiqizo Marmalade ufisa ukuthola hhayi marmalade noma marshmallow kuphela, futhi ufuna ukubona imikhiqizo ezintsha ukuthi sihlanganise amaswidi eziningana ngesikhathi esisodwa. Abekho ngisho wesabe yokuthi intengo zephyr, ukukhiqizwa marmalade lokhu izinga kungaba oda ezidlula kunaleyo marmalade ezivamile.

Ezikhathini zaseSoviet, nomkhiqizi ngamunye lakwazi kahle okufanele sivumele ngisho umkhiqizo azikubheki, inkampani uzolahlekelwa ubuholi bayo kule ingxenye. Namuhla, ukuhlaziya ukuze kwaneliswe isidingo iyona kuveza okuhlukile. ubudlelwane Market azinakwenzeka ngaphandle kokuncintisana, kanye nokuncintisana, futhi namuhla iphaliswano marmalade emakethe ngempela ezinzima. Ikakhulukazi, ngaphezu kwezinsuku zokugcina 3-4 iminyaka, kukhona abakhiqizi abaningi ukuthi nomthelela emakethe yasekhaya, imikhiqizo ongaphakeme-ebangeni ngentengo ephansi. Umholi Ngokuvamile, kuzo zonke izifunda Russian uye marmalade ayo neyaziwayo yokuzisiza eye yazibonakalisa ekuncintisaneni okushubile futhi ngesikhathi esifanayo ngokukhulu ukuzethemba imikhiqizo yazo umthengi eliphezulu kakhulu.

Marmalade libhekisela amaswidi, okulula kakhulu okwenza, kodwa ikhona, ngisho ukuhlukumeza kulencane yokukhiqiza ubuchwepheshe kungaba yingozi ezithinta umkhiqizo wokugcina. Ngaphezu kwalokho, ukwehluleka kwezimiso isitoreji kungaholela ekulahlekelweni ukunambitheka kanye nokunikeza umkhiqizo. Ithikithi yokungena ukukhiqizwa emakethe marmalade oluphakeme engabizi, lokhu kufakazelwa ukuhlaziywa umkhiqizo wokwakha ukukhiqizwa marmalade kancane kuqhathaniswa ushokoledi noma iziphuzo ezinegwebu. Okunye okubalulekile kuleli cala kanye neqiniso lokuthi ukukhethwa marmalade akuyona njengoba wonke njengoba uhla amabhisikidi noma ushokoledi. Zonke unethemba emakethe uzizwe izinkampani ezinkulu kwadingeka isikhathi ukuthatha ingxenye yale makethe limethembe abathengi izinga imikhiqizo yayo kanye namanani entengo.

Muva nje, mayelana nenkampani "Avesta" wayazi cishe kwakungekho noyedwa abathengi isiRashiya, futhi manje namuhla yena uqalisa emakethe Russian ngenxa okusezingeni eliphezulu izinga imikhiqizo yayo. "Avesta" bavele emakethe Ukraine ngo-2001 futhi akuyona indawo yokugcina phakathi izinkampani ezinjalo namuhla. Ukwanda okusheshayo zokukhiqiza bamvumela eminyakeni embalwa ukunqoba i-United States, e-Asia Ephakathi, emazweni aseBaltic kanye European Union, kanye ukuze kungene endaweni yokuqala esikhathini marmalade-Pastila emakethe eRussia. okwenzeka namuhla ekukhuleni wenkampani kanye umbono amathemba ngokushesha wokunqoba emakethe ukuvumela inkampani ukungena ezingeni European, iphethe izimo ezikahle kakhulu.

Amathemba yentuthuko marmalade emakethe - Ngokuyinhloko ukunyakaza ukuze imikhiqizo yemvelo. Ukuhlaziywa kwe-isidingo imikhiqizo ngempela baqinisekisa. Inani ubhekwa isici esibalulekile ekuthuthukiseni ukubhalwa marmalade ibhizinisi, futhi amanani impahla eluhlaza zidlala indima ebalulekile kulokhu. Ngeshwa, impahla yemvelo eluhlaza kubiza kakhulu ezibizayo, futhi leli qiniso abakwazi kodwa kuthinte intengo izibiliboco ethandwa. Kusobala ukuthi ikusasa - I-jam prepackaged, lapho abakhiqizi Russian ngokuvamile bangaphumeleli izinkampani zakwamanye amazwe, kodwa ngentuthuko kule isiqondiso abazenzi. Uma abakhiqizi isiRashiya ngesikhathi akuthathi indawo emakethe marmalade, khona-ke uyokwenza izinkampani Western, futhi ngenxa yalokho isiphukuphuku kuyoba umthengi yasekhaya, ngubani kuyodingeka bakhokhe esingeziwe brand angaphandle.