Kutfutfukiswa wemakethi-nezimiso zokuziphatha - inkomba yokuthi umphakathi omuhle

Vele umqondo mayelana nokuziphatha ichaza iqoqo imithetho engabhaliwe yokutholwa evamile ukwenza emphakathini inikezwe. Kuyacaca ukuthi kulesi simo asikhulumi ngemithetho okumele ilandelwe ngaphansi usongo isijeziso, kodwa futhi izimiso zokuhle wamukela abantu babulawelwe kuzo phambi emphakathini wesintu kutenhlalakahle. Yiqiniso, ukuthi ezimisweni zokuziphatha ukhona kuyo yonke imikhakha yomsebenzi womuntu, kufaka phakathi ukuhweba kanye nobudlelwane kwezomnotho. Ngakho kukhona ukuba amakhodi commercial eziye yamukelwa izinhlangano ezithile omhlaba ezifana International Chamber of Commerce, lobeka kanjani ekuxhumaneni emkhakheni kohwebo, ubudlelwane yokuncintisana, ukumaketha kanye nezinye izindawo.

ukumaketha Socio-nezimiso zokuziphatha - inkomba yokuthi umphakathi omuhle

into efana wemakethi neziphathelene nokuziphatha inquma degree of umthwalo lebhizinisi, ngokukhethekile, kanye nomphakathi uwonke, ukuze izakhamizi kanye abathengi. Kuyacaca ukuthi ekhona, njengoba umthetho, yinhlangano engenzi-nzuzo kanye nezinhlangano ezingekho ngaphansi kukahulumeni (futhi abanye kazwelonke) kudingeka kuphumelelisa tinhloso usomqulu ukukhuthaza amasevisi abo ngokusebenzisa izindlela ezihlukahlukene ukumaketha emphakathini. Nginesiqiniseko sokuthi iningi lethu owayinaka ithelevishini ku okuthiwa ukukhangisa nomphakathi. Kungakhathaliseki ukuthi ayehlala ezindlini omubi ngemuva jikelele ekukhangiseni emphakathini (ecasulayo, kokuphazamisa ye-TV), kodwa wonke umuntu uyaqonda ukuthi ukumaketha anjalo kutenhlalakahle kuyadingeka futhi kuyafaneleka. Isimo kufanele ukugqugquzela imikhiqizo ebalulekile emphakathini nemibono. No kancane ezisebenzayo nesidingo sokuhlanganyela kanye nezinhlangano ezingekho ngaphansi kukahulumeni. Ake sithi kukhona Isikhwama esingasiza ongezwa kahle, kodwa lokho akusho afeze Inqubomgomo ukukhangisa asebenzayo. Kanjani abantu abadinga ukusizwa uzokwazi afunde okuthile ngako? Akungabazeki ukuthi umphakathi nomphakathi-ngamakhasimende ukumaketha emkhakheni kwezenhlalo kufanele khona ezombusazwe hhayi izakhiwo commercial enkulu kakhulu. Lokhu kubhekisela ukusekelwa abampofu, izingane, abantu abakhubazekile, njll

Lezimilo ubuhlobo nomthengisi kanye umthengi

ukumaketha Socio-nezimiso zokuziphatha akuhileli nje kuphela nokuxhumana nomphakathi (noma ingxenye yalokho, isibonelo, izingane), kodwa futhi ngamunye service ngamunye ikhasimende noma yimuphi umkhiqizo. Komphakathi ukumaketha elisekela kulokhu kusebenza isilinganiso kwinqubomgomo ngayinye inkampani ngazinye, noma ngisho umphathi amakhasimende. Ngokwesibonelo, singakwazi ahlaziye isimo ekuphileni okulandelayo. Njengomthetho, lapho wenza amadili kuqhathaniswa eqolo kuyinto isivumelwano inkontileka. Noma yimuphi ummeleli ibhizinisi wazi kahle ukuthi iningi abathengi, uma kayisiso sitha sokuthula kuleli VIP-muntu, kahle ababeyizazi umthetho futhi ezicashile inkontileka futhi awukwazi ukuthola ngokunembile imiphumela ngemvume ke. Ngenxa yalesi sizathu, ukumaketha kwezenhlalo, neziphathelene nokuziphatha kufaka ukukhishwa kwanoma yimuphi namaqhinga ngaleyo ndlela ukuthola i inzuzo eyengeziwe noma ukubeka iklayenti ezimweni ezimbi kakhulu, ezifana obolekisayo. Yiqiniso, kusukela iphuzu lomthetho umbono, izenzo ezinjalo izinkampani noma abaphathi ngabanye akuyona ukuhlukumeza, kusukela ithuba ukufunda inkontileka, yebo, uma nje. Enye into ukuthi kusengaphambili eyaziwa - abaningi lokhu ngeke bawenze, ngenxa yalokho, ngeke ngisayine. Kungenxa yalesi sizathu ukuthi izisekelo zomphakathi marketing okufanele ihlakulelwe phakathi izinkampani, abanikezeli bemikhiqizo kanye, ngaphezu kwakho konke, inkonzo. Kuyinto lokhu simo sengqondo sibonakalisa umphakathi omuhle ngempela.