Kanjani ukwakha ithimba yimpumelelo ekuxhumaneni nomphakathi?

Uma ungumphathi kule nkampani futhi umqondisi idinga ukuthi udale ngokushesha amaqembu ukuxhumana nomphakathi futhi ukukhuthaza (okuthiwa ukukhuthazwa inthanethi) zabo, lokuqoqa isamba uhlanya lokuthandiwe, kulesi sihloko akuwona ngawe. Ukuba siphumelele SMM-marketer kungenzeka, kodwa hhayi ngesikhathi esisodwa. Uma uphumelele ekuphileni udinga umbono omuhle kakhulu, futhi 99% ukukhuthazela, nokuthi kukhona trenchant - 0.1 imibono 99,9% we methodical, surfing ehlelekile futhi inthanethi.

Ngaphambi kanjani ukwakha iqembu udinga ukuba baphathe ambalwa izinyathelo ezilula:

- ukunquma ukwakha iqembu. Umgomo iqembu:

• Ukwazisa amaklayenti mayelana entsha izinsizakalo, ukukhushulwa;
• Sales ngokusebenzisa ukuxhumana nomphakathi (zokuxhumana sites) ;
• Ukuxhumana okuqondile nekhasimende;
• Ngoba kuyinto evamile;

- ukunquma iqembu izilaleli: Ngubani iklayenti lakho?

- ukunquma okuqukethwe-ezinezihloko;

- hlola - ukuthi ontanga kanye izimbangi? Uma kunjalo, kudingeka uhlaziye ubude bawo nobubanzi sihloko:

• Inani labasebenzisi;
• okutholakele abathandwayo;
• Izinto eziwuhlupho;
• avatar;
• Okuqukethwe iqembu.

Ukuhlaziya okunjalo kuyokusiza ukuba wazi kusengaphambili lokho umuntu izingibe zilindele kuwe, lokho akufanele kwenziwe emaqenjini, nokuthi abasebenzisi wamukelekile.

Lapho ekhetha yokuxhumana (abangane yokuxhumana, yokuxhumana ru, xhumana yokuxhumana), lapho ufuna libeke ngokwakho ukulandela ngokucophelela isiqondiso target: isibonelo, inethiwekhi Facebookpolzuetsya ethandwa B2Cmarketologov namanethiwekhi professional like Professionaly.rui LinkedIn B2Bmarketologov. Sokugxila usliya yayo 2-3 ukuxhumana nomphakathi uzothola ukubuya ingcono kakhulu kusukela spray ebusweni babo bonke amanethiwekhi kungenzeka.

Ngakho, ngemva kwalokho wena ukulungele futhi uyakwazi ukwakha iqembu. Kodwa ukuze yona zithandwe futhi kwaheha abasebenzisi kudingeka uvivinye umzimba isenzo kancane lokudala:

1. Yakha iqembu ochungechungeni amakholomu njalo, okuyinto izokwenziwa kumbhali hhayi kakhulu okuqukethwe wena kanye namakhasimende akho. Qiniseka ukuthi ukwenza uhlelo ukugcwaliswa impahla, ukuhlinzeka for lungene 3-4 okuthunyelwe ngelanga ngesikhathi isiqongo izethameli zakho. Njengoba ungalindela, le sekhefu, kusihlwa. Ngezinye izikhathi Akubalulekile bayakhohlwa a ukusikhohlisa lapho akekho ishicilela izindaba ngesikhathi besebenza - okuthunyelwe kwakho liyohlala isikhathi eside ngangokunokwenzeka phezulu tape.

Izibonelo izihloko ezinjalo kungase kungabi: Iphethini kosuku, esigabeni usuku, isihloko sosuku, uMkhandlu ngosuku, ividiyo noma umculo ugqozi, ezithakazelisa kakhulu namuhla, ezithakazelisa kakhulu kunoma yiliphi iqembu namuhla.

1. Kakhulu ukusingatha ngokucophelela okuqukethwe. The main imfuneko okuqukethwe: 40% no-60% we umbhali othathwe ngaphandle. uhlobo lokuqukethwe kungaba mayelana neqembu izifundo, zivumelana ngokugcwele izihloko. Kumele ukuba ayekwe ngokuphelele okuqukethwe ezingahlobene iqembu - abasebenzisi ngeke baqonde. Ngokwesibonelo, amakhono ukudweba demotivators ngezihloko professional njalo wamukelekile.
2. Naladte ukuxhumana okuqondile ne amalungu eqembu: ngokushesha ngangokunokwenzeka ukuphendula imibuzo futhi ukusiza ukuxazulula izinkinga. Umsebenzisi uzokutshela "ngiyabonga", futhi iqembu sekugcwele nge imininingwane ewusizo. Ngemva kwalokho uzokwazi ukwenza kwesigaba "Imibuzo Evame Ukubuzwa. Kufanele kukhunjulwe ukuthi okuqukethwe ezimbi Kusafanele ziphathwe, kodwa ngeke bakwazi ukususa, ngoba umsebenzisi abazikhandlayo futhi polenitsyazapostit ezimbi futhi. Vumela amalungu ethimba uxabana, Bafanele bangenele tinkhulumomphikiswano futhi ukuveza imizwa yabo, kanti iqembu ukuphila kwakhe livela. Ngokusho ucwaningo HarvardBusinessReview, izikhathi 7 nokuxhumana yenkampani ngaphezulu nge kumakhasimende angaba namandla lapho lisabela ezicelweni esingaphansi kwehora. Lolu cwaningo lwathola ukuthi% abanye 37 izinkampani.
3. Sibambe imincintiswano, amabhonasi ukudweba - yilokho imayini yegolide. Khona-ke ungakhohlwa ukwenza umbiko isithombe winner elijabulisayo emncintiswaneni noma ukunikeza uhlu lwalabo comrades ungubani umvuzo amabhonasi. Khumbula ukuthi imincintiswano kungaba ezithakazelisayo hhayi kuphela abahlanganyeli, kodwa futhi kuwe. Nazi imibono ambalwa:

- I-ATIKILI umncintiswano ngendaba iqembu;

- emncintiswaneni for isiqubulo engcono;

- Umncintiswano esitfombeni noma ukudweba phezu iqembu isihloko, njll

Iyasiza tout amabhonasi ufunde lapha: http://tabloid.tjournal.ru/articles/halyava-airlines

1. Futhi-ke, iqembu kumele bondliwe. Nsuku zonke, ngokulinganisela futhi esihlwabusayo - kuwufanele okungenani ngesonto ukukhohlwa ngakho njengoba kuzoba nzima ukuze bahlole umonakalo.

Umbuzo okuqukethwe ukugcwaliswa iqembu ingenye ezibaluleke kakhulu. Ngisho at the stage of kokudala iqembu, anqume - okubhalayo? Kufanele kuqashelwe ukuthi izikhundla ngokwabo boring, kumele elaligcwele izithombe, amavidiyo, ama-podcasts futhi screencasts, infographics bona. Ngamanye amazwi, uma nethuba esikhundleni umbhalo embikweni isithombe noma isithombe, sikwenze. Eqenjini, umphakathi, blog kufanele uthumele ulwazi lapho umsebenzisi uzokutshela siyabonga. Lezi zihlanganisa:

1. Izinhlu zezinto odinga ukukwazi ukwenza. Noma uhlu tincwadzi letifundvwe kakhulu nezithombe ezithakazelisayo.
2. izikhathi zokudabuka (kuphela uma sivumela mculi!). iposi Nobubele - isiqinisekiso traffic. Kodwa kufanele siqaphe kakhulu nalezi okuthunyelwe.
3. Infographics: izibalo izibalo ezithakazelisayo ukuthi ufunda endaweni ethile, ethulwa ngesimo lwamaphethini enhle.
4. Imiphumela surfing Inthanethi: ukusesha Ukukhetha inethiwekhi izihloko ezithakazelisayo iqembu, ngiyibeke phezu ikhasi - futhi abalobi izihloko futhi abasebenzisi kuyodingeka ukuthi "ngiyabonga".
5. Imiyalelo, amathiphu.
6. Latest News. Ungathatha nabo amasayithi thematic - akubona bonke abasebenzisi ukuthi uyazi ngazo.
7. Ucwaningo. Kusukela kulokhu okuqukethwe unesicefe, kufanele nokwandisa umbhalo enezela ke imidvwebo netitfombe.
8. okuqukethwe Timeless. Dala okuthunyelwe uyoba amandla nokubaluleka izinyanga eziningi.
9. Slideshare. Kuyinto into esiphuthumayo kakhulu, uma lazy yenza ividiyo. Jikela isethulo sakho ku iqoqo imidwebo.
10. Top samyh- kakhulu. Akekho uzohlola ngempela phezulu, kodwa abaningi yokubala abantu.
11. Izibuyekezo. Ukubuyekezwa ngokuqinile, kwamakhasimende, imishini - konke bayoba nokubonga.
12. Izilinganiso. Noma lakhetsiwe yokubhalwa. Vele qiniseka uqiniseke ukuthi bangabafokazi hhayi eziwubala.
13. E-izincwadi: une eningi izihloko? Yabelana nabo esibalelwa ie-ncwadi format, PDF nekwetfula ke umsebenzisi.

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