Izinhlobo ezinkulu abathengi ezimakethe kanye esitolo

Ubudlelwane nomthengisi futhi abathengi - enye yezinto ezinzima kakhulu, ngoba umdayisi kufanele afune ukuba nolimi olulodwa olwaziwayo. Ngokocwaningo olwenziwa, ukuphumelela yokuthengisa kuxhomeke endleleni umdayisi uyazi izinhlobo amakhasimende futhi ukwazi ukusesha indlela kubo. Futhi abathengi - ngokuyinhloko kubantu, ngamunye ephethe izici zayo kwengqondo.

izitayela Classic

Sonke ezahlukene, vakashela izitolo ezahlukene, khetha imikhiqizo lemikhiqizo ezidumile kungabi amanani ezibizayo futhi okungabizi. amazinga Modern eziphilayo ukuze uhlukanise wonke amakhasimende eenkambisweni ezilandelako:

• Neqiniso lokuthi: kukhona abathengi abavakashela esitolo esithile okudayisa njalo, kodwa ungathengi izimpahla.
• abathengi okusha faka esitolo okokuqala. Kanye nabathengisi, ukuba umsebenzi enze isithombe esihle amaklayenti ngakho ukhethe lokhu yokuxhuma.
• amakhasimende ejwayelekile: bayazi nabathengisi njalo wenze ukukhetha esitolo ethize, futhi siyijabulele ngekhwalithi umkhiqizo noma intengo, noma abasebenzi.
• Abathengi ngaphandle izintandokazi: Lezi zinhlobo abathengi nzima kakhulu, njengoba kufanele niqaphele ukuba asebenze.

lokho okutshelwa imizwelo

Ngamunye wethu kuza isitolo esithile ngokuthenga ethize. Futhi ngamunye wethu uyajabula ngokuthi imizwa ekhethekile kusukela ngokuvakashela iphuzu elithile yokudayisa. Odokotela bengqondo uhlukanise yonke amakhasimende sezinhlobo ezithile imizwelo yabo:

• amaklayenti mnyewu: bayehluka ukuzibamba nokuziphatha ethule, bengakuthandi ukuphendula imibuzo nabathengisi.
• abathengi Shy njalo bazibheka njengabangaphansi kwesokudla, ngakho akuvamile ukulalela iseluleko nabathengisi, libhekene Uvalo nokukhathazeka injabulo.
• amakhasimende nabanomusa njalo ukunilalela nabathengisi, ukulalela iseluleko sabo futhi ngisho abazilandelayo. Ngezinye izikhathi amakhasimende ukuthenga izimpahla, ngoba ngesaba ukudumaza umdayisi disbelief yakhe.

Lezi izinhlobo ezinkulu abathengi uyothenga isimo esingokomzwelo, kodwa phakathi lezi zigaba, ezihlukahlukene amaklayenti, isimo ngokwengqondo okuyinto ziyahlukahluka kusuka ubudlova kuya ukuzethemba kanye obsessions.

lokho ukuziphatha

Ukuthenga - kungcono inqubo ngokomzwelo, futhi umthengi ngamunye womshado eziphatha ngendlela ehlukile. Omunye angase isikhathi eside ukuze ukhethe into efanayo, eziningi kabusha ukukala kwabo, futhi kufika othile model ethize futhi uthenge zayiqeda. Ngokusho odokotela bengqondo, zonke izinhlobo abathengi ngendlela ehlukile lapho emashalofini kukhona umkhiqizo omusha :

• Izinto - labo abathengi ngokushesha ibhekana izinto ezintsha ezitolo, futhi ngabo kubaluleke ngaphezu yabo self-ukugomela. amaklayenti okunjalo, ngokuvumelana abezenhlalakahle, afuna ukuqinisekisa ukuthi yokuqala, futhi okubaluleke kakhulu, izingubo ezintsha ukuze zidonse ukunaka abanye.
• amaklayenti asebenzayo benze ukuthengwa okusheshayo, kodwa zingase ziqhutshwe ukukhangisa.
• amakhasimende Progressive - uhlobo ethandwa kakhulu, njengoba ukuthenga izimpahla lapho esiqongweni ukuthandwa walo awe.
• Materialists - kuba amakhasimende ukuthenga ngamanani ehlisiwe vele izinto imfashini. Abanaso ukwamukela imikhiqizo emisha uthathe lokho okuye kungase kutholakale.

What do abakhangisi

Ngokombono wabo, ukucacisa uhlobo umthengi unga ngemibandela yokuziphatha. Abakhangisi kukhona 4 izinhlobo abathengi:

• Nge ngezinto eziyinkimbinkimbi. Lokhu kuziphatha eyinqaba kumakhasimende bathenge imikhiqizo emisha futhi kuyabiza. Uqobo, lokhu kuthenga zenziwa njalo, ngakho-ke kwenziwa uyaqaphela. Lokhu ukuziphatha ukuthenga libizwa eziyinkimbinkimbi ngoba umthengi izimisele ukuhlola konke ohlangothini ukuthenga, ukugwema ubungozi ngokwabo. Kulokhu, umthengisi uzibophezele ekuqinisekiseni ukuthi kakhulu futhi ngokucacile uchaze umkhiqizo kanye izakhiwo zalo, zako, ukuze umthengi ungaqinisekisa ngokunemba azikhethele Iona.
• Izinhlobo eziningi zama-abathengi zinhlobo abe ukuziphatha ayiqinisekile lapho babe nethuba lokukhetha kusuka eziningi izici ezifanayo kanye efanayo yezimpahla. Izazi zokusebenza kwengqondo zithi abathengi ezifana ukuthenga izinto njengendlela yokuthola yokuzibeka.
• Komkhuba ukuthenga ukuziphatha eyinqaba kulabo abathengi abanokuhlangenwe ukuzibandakanya ongaphakeme futhi akazange abone Ungakanani umehluko phakathi izimpahla. abathengi enjalo vele uye esitolo ngoba into ethize futhi uyithenga, ngaphandle beqhathanisa ngifuna izinzuzo. Njengoba amakhasimende ezifana nokuzinikela impahla uhlobo oluthile akuyona ngabo ukuze sikhuthaze abakhangisi zisebenzisa izixazululo ezifana sokuqasha noma ukudayiswa.
• Ngokuhlola ukuziphatha: abathengi nge ukuziphatha okufana ayigxilile brand lesitsite - bakhetha lokho okuthandayo lapha futhi manje.

izinhlobo Business ikhasimende

Umthengi ihlukile - bejabule futhi unkom 'idla yodwa, efuna futhi azi ncamashi kungani wangena esitolo noma emakethe. Futhi uma emakethe namanje nethuba behlise futhi ukusungula bona ngentengo ukhululekile ezitolo akathathi indawo. Yiziphi izinhlobo amakhasimende kubalulekile ukwazi ngokuba nabathengisi ngokwabo, ngoba ivumela ukuhlela umsebenzi namaklayenti. A amaklayenti ihlukile, kanye inhloso yayo:

• Uzimisele futhi uyakwazi ukuthenga: kulesi simo umdayisi unesithakazelo kanjani ukushukumisa ngisho iklayenti umlethe ukuthenga.
• Ufuna, kodwa awukwazi ukuthenga: kulesi simo, umdayisi uthola izizathu ukungabi nakwenzeka kwento ukuthenga nokuzama siqiniseke ukuthi iklayenti namanje ukhethe lo mkhiqizo.
• Akafuni ukuba, kodwa unekhono ukuthenga.

Zonke lezi zinhlobo abathengi emakethe ivamile impela, ngakho nabathengisi kufanele ucabangisise kahle ngezinselele isu futhi ukufuna indlela amakhasimende ngamunye ngokuvumelana nezimfuneko zakhe kanye amathuba.

Futhi ungubani

Zonke izinhlobo ngokwengqondo amaklayenti lingachazwa kula mazwi alandelayo:

1. Abahlaziyi njalo ngifuna impendulo yombuzo othi, "kanjani?" Futhi azama ukuthola umkhiqizo ngabe bahlangabezane nezidingo zabo. Lezi abathengi akuzona lazy kakhulu ukuhlola amaqiniso, njengoba uthanda ukuphelela kuyo yonke into. They buza imibuzo eminingi, ukuze nabathengisi kufanele ikwazi ukufaka wonke amandla futhi kudinga ukubekezela ukuze adlulisele yonke imininingwane ebalulekile iklayenti.
2. abathengi Bashukunyiselwa njalo abaziyo ukuthi bafunani futhi nini. Ngakho beza esitolo noma emakethe unenjongo ekhethekile, ukuze ngokuwina, ngakho iphutha noma ekukhetheni okubi ezikhishiwe. amakhasimende okunjalo ugcine isikhathi sabo, ngakho-ke ngeke usisebenzisa imibuzo ezingadingekile.
3. Howcast ngamakhasimende amakhasimende aphume ukufunda konke mayelana nomkhiqizo. Asive sixoxa wacela ngesineke ukulalela zonke izimpendulo, kodwa amaqiniso futhi imininingwane yabo hhayi kakhulu nesithakazelo.
4. amakhasimende Ngokomzwelo engozini, zingabantu ngizikhandle, ngakho ngokuvamile ukuthenga nokuguqulwa. Ngokuvamile, lolu hlobo lwabantu uzibophezele ekuqinisekiseni ukuthi dwebela sitfunti salo nothando wenduduzo.

ukuziphatha Model: Hotlera ...

Ukuthenga - Lena inqubo eyinkimbinkimbi futhi eyongayo kusuka ohlangothini ngokwengqondo. Ososayensi ngadala ngisho amaphethini ezithile ukuziphatha umthengi sokugcina. Ngakho, ngokuvumelana F. Hotlera, umthengi ngamunye womshado eziphatha ngezigaba: lokuqala iyabona futhi ufuna ukwaziswa, bese yenza isinqumo bese ucubungula ngokunemba izenzo zabo. Izinhlobo ezinkulu abathengi ncamashi ngendlela elandelayo: okokuqala kutholakale isidingo ukuthenga, silitadishe, bese belingisa isimo yosesho kanye uya esitolo. Bese kubalulekile ukuthi abathengi wenze isinqumo ngokushesha, futhi lokhu kuthonywa izici eziningi.

... Batman

Ngokusho Bethmann imodeli okukhethayo - ke ephinda inqubo, kunokuba ngokulandelana. Usosayensi ukholelwa ukuthi umthengi wokuqala usebenzasebenzisa imininingwane, ogqugquzeke ukuthenga umkhiqizo, ukulicubungula ekukhanyeni amathonya isimo esinjengalesi izinto ngokombono womuntu siqu. Bese wenza isinqumo ukuthenga noma cha ukuthenga.

Yini abathengi bathenga futhi

Sonke esiyingqayizivele, ngamunye has izinto eziza kuqala ayo, amagugu kanye nezidingo. Imihlobo ehlukeneko amakhasimende, izinhlobo ukuthenga, futhi lokho kulungile. Kodwa ososayensi bakholelwa ukuthi kukhethwa umkhiqizo - sikhulumela ngokuyinhloko kwengqondo. Futhi sisebenzise futhi abakhangisi, kanye nezitolo. Zonke ukuthenga, ngokombono wabo, zihlukaniswe izinhlobo ezintathu:

1. Ukuthenga ukuthi kuhlelwa ngokucacile.
2. ukuthenga okuzenzekelayo lapha futhi manje.
3. Kancane kuhlelwe kuthenga.

Kuyaphawuleka ukuthi iningi abathengi kwenza ukuthenga izinto ngesikhathi osithandayo, futhi lokhu kungase kube imikhiqizo kwanoma iyiphi isigaba intengo. Ngokuvamile, Umthengi ukhetha engahlelelwe okuthile compact futhi wayevame ekhaya. Abadayisi ngokwabo zonke lezo izinto ngiyibona abekwa endaweni evelele kunazo zonke - ukuze somthengi neze lidlule. Ngaphezu kwalokho, kubalulekile ukuthi indawo zazihlelekile futhi yabakhanga ezinemibala egqamile noma izithombe.

Lokho kusukela iphuzu kwezomnotho umbono

Umthengi akuyona kuphela ezithakazelisayo abakhangisi nezazi zokusebenza kwengqondo, kodwa futhi zezomnotho. Baphetha ngokuthi izinhlobo ezahlukene abathengi aziphathe ngokuhambisana imiphumela eziningana:

• umphumela ubumbano iningi;
• snob umphumela ;
• Veblena umphumela;
• Intengo umphumela.

Umthelela ubumbano iningi lithi umuntu uthenga umkhiqizo hhayi ngoba beyidinga, kodwa ngoba ikwenza kakhulu. Okungukuthi, lezi abathengi avame ukuba njengawo wonke umuntu, ukuhambisana nabanye abantu, ukuze uphendule imibono yabo mayelana fashion, ubuhle, nokunye.

Snob umphumela - yisifiso ukuthenga ngenxa isimo sabo, ukukhombisa ukubaluleka yabo futhi okwakhe, ukugqama esixukwini. Ngokwe umphumela Veblen izimpahla ithengwe ukudliwa sigqamile. Ngokuvamile wathenga izinto ezibizayo eklanyelwe ngikuxoxele udumo isimo umthengi. Intengo umphumela obusa esimweni lapho izimpahla ezikhethiwe hhayi kuphela izinga kodwa futhi kunani.

Wonke umuntu uhlukile, kodwa noma kunjalo

Ngokuvamile, ukuthenga ukuziphatha kungase zingachazwa ngezinqubo izici ezahlukene - futhi engenayo futhi short-term isidingo futhi bethanda, futhi isifiso sokuthutha sigqame. Othile ihlola umkhiqizo othile ekhetha imfashini kakhulu, njalo kwakuba nothile ayethanda brand umkhiqizo ofanayo, futhi othile ungaboshwa iyiphi imikhiqizo ethile. Sonke - abathengi ezinhlobo ezahlukene futhi izinga lokuphila, kodwa, ngokuvumelana ososayensi, sonke elinde izinga izinto, angathathwa bathengiselwe thina nge ukunakwa kanye nokuxhumana. Umthengi yesimanje - akusiwona ukuthi okunxanelayo ethabelo futhi lowo odinga ngaphezu kwakho konke ukwaziswa futhi ukuqapha izinqumo zabo.