Ukuziphatha kwabathengi. Izici

Iyini isiqondiso somthengi ojwayelekile lapho ekhetha umkhiqizo othize? Ukuziphatha kwabathengi, izici ezithatha isinqumo sabo, sekuyisikhathi eside kugxilwe ngabathengisi, abacwaningqondo, abacwaningi, kanye nabo bonke labo abahweba ukuhweba. Ngakho-ke, ucwaningo lwezomnotho wanamuhla lusho ngani ngalokhu?

Ama-postulates ayisisekelo

Ukuze uqonde ukuthi ukuziphatha komthengi emnothweni wemakethe kuncike nokuthi kuyini indlela yayo, izomnotho zithembele kulezi zinhlinzeko ezilandelayo:

1. I-Rationality. Okukhethwa kokugcina komthengi kuncike kakhulu esimisweni sakhe sokuthandayo. Okufanayo kubantu abahlukene bayoba nenani elihlukile, elinqunywe ukuhlolwa komuntu ngamunye kosizo lomkhiqizo. Umthengi ngamunye ufuna i-assortment ethile yezinzuzo ezibalulekile. Ayikho isilinganiso senhloso yokusebenza, ukuziphatha kwabathengi kuxhomeke ekuthandweni kwakhe okuthandayo. Ngesikhathi esifanayo, wonke umuntu uyazi ukuthi yiziphi izinzuzo eziyidingayo, angaziqhathanisa amasethi azo futhi akhethe ukuthi yiziphi ezizokhetha kakhulu kuye. Lokhu kunengqondo.
2. Ubukhosi. Noma yimuphi umthengi wenza isinqumo somuntu siqu sokuthenga okuhle, okungeke kube nomthelela omkhulu kubakhiqizi. Noma kunjalo, ngenxa yemakethe, izinqumo zabathengi ngabanye zifingqiwe, futhi lokhu kuholele ekuthuthukiseni ibhizinisi lomkhiqizi. Uma abathengi bekhetha okuhle, khona-ke umkhiqizi uthola inzuzo, ibhizinisi lakhe likhula. Ngamanye amazwi, ubukhosi bomthengi kusho amandla akhe phezu kwemakethe, ikhono lokunquma nokuthi zingakanani ezongena emashalofini esitolo.
3. Ukuphindaphindiwe. Ukuhlukahluka kwezidingo zomuntu nomphakathi wonke kubangela ukuthi kukhona inqwaba yazo zonke izinhlobo zezimpahla ezimakethe okuhloswe ngazo ukuwanelisa lezi noma lezo zidingo. Ngakho-ke, ukuziphatha kwabathengi kuthonywe ukuthi kukhona okunye okumele ukhethe kuzo, kunezinketho ezihlukahlukene zokuthi lokhu kungenziwa kanjani.

Indlela yokuthenga

Yonke inqubo yokwenza isinqumo mayelana nokuthenga okuhle noma isevisi ihlukaniswe ngezigaba ezinhlanu:

- incazelo yesidingo somuntu ;

- ukusesha nokwaziswa kwazo zonke izindlela;

- ukuhlola okukhethwa kukho;

Ukwenza izinqumo nokuthenga;

- ukuhlaziywa kokuthunyelwa kokuthenga.

Ukuziphatha kwabathengi kuyindlela yokuphendula ngezinyathelo zokugqugquzela zokukhuthaza: umkhiqizo, intengo yayo, izindlela zokusabalalisa nezindlela zokuthonya amakhasimende. Lezi zici, ezisebenzisana nezinye izinkanuko (amasiko, ezomnotho, ezombusazwe, njll) "ebhokisini elimnyama" yengqondo yomthengi, livusa ukusabela (ukukhetha izimpahla, uphawu, isikhathi sokuthenga, njll).

Umthelela wesibongo onamandla okuthenga

Ukuziphatha komthengi kuyinkimbinkimbi kakhulu. Naphezu kokuthi ngesikhathi samanje kunamamodeli amaningi, izikole nezikhombisi-ndlela ekutadisheni izenzo zomthengi, ukufundwa ngezinye izikhathi kuletha izinkathazo ezithakazelisayo. Ngakho-ke, ososayensi baseMelika bathole ukuthi abantu abanolunye lwezinhlamvu zokugcina ze-alfabhethi ekuqaleni kwesiqongo benza isinqumo ngokushesha kunabanye ukuthenga. Lokhu kuchazwa ukuthi kusukela ebuntwaneni baqede emigqeni kanye nezinhlu ezahlukene, ngakho-ke lapho bekhulile besaba ukulahlekelwa okunikezwayo okuzuzisa. Futhi ubani owaziyo ukuthi yiziphi ezinye izimfihlakalo ezifihliwe ezingqondweni zethu?