"Turskidki.ru": ukubuyekezwa kanye namathiphu abahambi

BaseRussia uthanda ukuhamba. In izikhungo eziningi izivakashi zomhlaba isiRashiya obusa izilimi bezinye izizwe. Ngenxa yomsebenzi omkhulu yezakhamuzi Russian ekuhambeni phesheya ikhula ngesivinini izinkonzo ezihlukahlukene inthanethi ezihlobene nokuhlinzekwa kwemisebenzi travel. Omunye izinkampani ezingu owaziwa ezisebenza kule isiqondiso - inkampani "Turskidki Tochka Ru" (website esemthethweni ukuthola akunzima). Izivakashi Umenyiwe ukuklama uhambo ngesikhathi isaphulelo esiphawulekayo.

mayelana

Okuqinile "Turskidki Tochka Ru", ukubuyekezwa zazo ngokuvamile itholakala ku izinkundla inthanethi namawebhusayithi zabahamba, uye abesebenza kusukela ekuqaleni kowezi-2000. Isayithi lenkampani noma ehhovisi (inkampani amahhovisi emadolobheni amakhulu Russian) ongawabhuka izinkambo emazweni ehlukene nge anhlobonhlobo opharetha ne isaphulelo esiphawulekayo.

Phakathi lesifunda khona ngobukhulu emakethe inkampani "Turskidki.ru" - I-Moscow (lobuya izakhamizi mayelana nakho usebenzisa amasevisi we dolobha ezitholakala inethiwekhi njalo).

Business Model

System "Turskidki.ru" ngokuyinhloko eyenzelwe izihambi abakhuthele abasebenzisi Inthanethi. Bajwayele ukubhuka izinkambo inthanethi usebenzisa iyiphi idivayisi etholakalayo - smartphone, ithebhulethi, i-PC. I-Russian emakethe intanethi kwakhiwa onobuhle ezintathu eziyisisekelo ukuxhumana phakathi nabahlinzeka ngemisebenzi izivakashi kanye ikhasimende-izihambi. Okokuqala, ungaya yomqhubi - umhlinzeki ngqo amasevisi. Okwesibili, akukho okungenziwa inketho ngokuthenga kwe ukuvakasha kanye nomlomo (ejensi). Okwesithathu, ungakwazi ngesandla sihlanganise nohambo, ukubhuka indawo ehhotela, ukuthenga ithikithi futhi i-visa.

Le nkampani "Turskidki.ru" isebenza ingxenye yesibili - ungu- umlamuleli phakathi sebuningini opharetha kanye namakhasimende. Ngokuhambisana nesivumelwano se-ejenti, inkampani uthola iphesenti yokuthengisa nokubuka le ndawo, ngisho ne isaphulelo ovela ku-opharetha. Futhi, imbuyiselo abalulekile kuletha ukudayiswa ukwethembeka amakhadi uphawu.

ngokucacile izaphulelo

Okuqinile "Turskidki.ru" (izibuyekezo lezihambi eziningi ukuqinisekisa lokhu) zingase zinikeze izaphulelo ezakha, ngokusho emithonjeni ehlukahlukene, kufika ku-50% yezindleko yokuqala ukuvakasha.

Inhlobo ejwayelekile - uma isihambi uthenga ikhadi, usebenzisa ezingasetshenziswa ukuthola izaphulelo kuma travel emazweni athile kubaphakeli ethize. Isaphulelo e "Turskidki.ru" uhlelo (impendulo amakhasimende amaningi ngokuvamile abhekisela lesi sici) tingafundziswa hhayi kuphela travel, kodwa futhi phezu izindiza.

Isaphulelo amakhadi

Ngezikhathi ezithile, "Turskidki.ru", singabali izaphulelo ejwayelekile ekuhambeni yokubhuka, inikeza futhi siqu Isaphulelo imodeli esekelwe amashadi yokuthengisa. Ngokwesibonelo, ezifana Classic (okusho isaphulelo 5%), i-Gold (Isaphulelo 7%), kanye Business (Isaphulelo 10%). ikhadi Classic - eshibhe, ngokulandelana, Business - konke ezibizayo. Mhlawumbe ubambe amasheya okuyiwona isihambi ungathola ezinye izinhlobo zamakhadi mahhala (ngaphansi kwezimo ezithile - isibonelo, uma ungene "Turskidki.ru" Kuphethwe group ku yokuxhumana).

Indlela ukukhetha opharetha uhambo Isaphulelo?

Ngokuyinhloko lokho isayithi linikeza "Turskidki.ru" - Uhambo yosesho phakathi iziphakamiso eziningi kusukela opharetha. ochwepheshe kwezokuvakasha emakethe ukholelwa ukuthi umbandela ukhiye wokukhetha isiphakamiso ethize kufanele kube ngentengo kanye neminye imigomo nemibandela olunikezwa opharetha. ochwepheshe emakethe ukweluleka ukuba banake eziningana ezinquma ukuthi ukuthembeka umphakeli nezinsizakalo travel.

Okokuqala, ubude ngokuqinile emakethe. Izinkampani ukuthi Ziningi ibhizinisi isipiliyoni, njengoba umthetho, wazama futhi ihlolwe umlingani inethiwekhi, ngakho-ke amathuba ekuxazululeni izinkinga kungenzeka kunakunoma izinhlangano abasha. Ngaphezu kwalokho, abahlaziyi bathi, yokuthi inkampani ayedlule nzima Inkinga 2008-2009 iminyaka lapho emakethe ezokuvakasha sesehle kakhulu, kungase kubonise kwato isihlobo.

Okwesibili, ochwepheshe ukweluleka ukuba ziqaphele iminikelo ebiza kakhulu (futhi kuyabiza kakhulu). Kwabanye, cishe emgomweni futhi abalulekile izizathu abantu abafuni ukuya indlela ethile, edolobheni elithile noma ehhotela, okwenza ukuwa futhi intengo opharetha uhambo (noma okwandisa isaphulelo kusukela inkampani yokulungisela abahambayo).

Okwesithathu, ngaphambi kokukhetha ukunikezwa kumaphothali ezifana "Turskidki.ru", kuyinto efiselekayo ukuya kuwebhusayithi yomjaho futhi uthole izimo amasevisi ukunikeza, eziqhathanisa. Kungenzeka ukuthi opharetha ezahlukene inganikeza ahlukene amasevisi (isibonelo, umuntu niqinile intengo ukuvakasha kuhlanganisa ukudlulisela kusuka esikhumulweni sezindiza, kanye nezinye - akukho) nge izindleko alinganayo ukuvakasha endaweni efanayo. Yiqiniso, kuyasiza ukufunda, abe anaka iziphakamiso we "Turskidki.ru" abahambi Izibuyekezo mayelana nakho ukuthenga uhambo.

izinkomba

Cishe ukuthola hambo nganoma isaphulelo emazweni anjenge-Greece, Egypt, Thailand, United Arab Emirates, kodwa futhi izaphulelo njalo futhi eChina, Israyeli, eNetherlands, eDominican Republic.

Kukhona futhi isigqebhezana Unikeza ethandwa ski resort eFrance, eSwitzerland, izinkambo eScandinavia. Ezimweni eziningi, ubukhulu ubuncane izaphulelo for travel - 10%.

Indlela ethembisa le imodeli yebhizinisi?

Kulinganiselwa ukuthi abahlaziyi ', on-line yokubhuka izinkambo eRussia njalo ngonyaka kuba ithuluzi ethandwa kakhudlwana zabahamba. Kukhula emakethe, ochwepheshe bathi, ngenxa yokuthi lokho kukhulise inthanethi (kokubili seyenziwe futhi zeselula), ngenkuthalo ekuthuthukiseni yokuhweba online, ukuze abe nomkhuba amaRashiya amaningi ukuthenga ezitolo.

Emazweni angaphandle, isabelo intanethi emakethe ezokuvakasha ufinyelelwe i value umxhwele: Cishe ngo-60%, e-Europe, e-US - 30-50%. ukuthandwa Omkhulu lokhu ingxenye eNdiya - lapho isabelo yokubhuka inthanethi ye-oda 30%. Abahlaziyi bakholelwa ukuthi kukhona ezizwakalayo zokulindela ukuthi emakethe Russian luyokhula a ukusebenza efanayo. Izibalo kunikeza isizathu ukukhuluma ngakho ngempela ngokuqiniseka: Abanye abacwaningi, e 2009-2012, le ngxenye wakhula eRussia by izikhathi 4.6.

Uma sithatha a kuphela ingxenye ukubhuka inthanethi ke umthamo yayo ngo-2013 njengoba ibalwa ku RBC kwaba ruble 36,2 amabhiliyoni. (Mayelana 34,8% wemakethe zokukhokhelwa inthanethi ezihlobene ukubhalisa travel). Empeleni, njengoba izinkambo okufana nokuphromotha ( "iphakethe") iwine 30,5% lesi sibalo ruble 31,7 amabhiliyoni. Abahlaziyi baye futhi ilotshwe ukuthi mayelana 80-90% amasevisi izivakashi ezikhethiwe ngokusebenzisa i-Internet, abantu baseRussia uncamela ukukhokha emahhovisi opharetha futhi bezohambo. Mhlawumbe, ngakho-ke, phambi asebenzayo "okungaxhunyiwe ku-intanethi" ngokuvula Amahhovisi emadolobheni amaningi, futhi inikeza inkampani "Turskidki.ru". Izibuyekezo Customer lenkampani ayatholakala kuyi-Internet, ngokuvamile phakathi amazwana mayelana izinga lenkonzo ehhovisi elithile.

Izici wemakethe Russian lokubhuka inthanethi amasevisi travel

Ngokusho kochwepheshe, abaningi ukuvakasha Russian opharetha akudingeki ngokwanele athuthukile ingqalasizinda Inthanethi ukuba sizikhandle ukubhuka uhambo lwabo. AmaRashiya ngokwabo, abahlaziyi bathi, okwamanje bavame ukubethemba izinkokhelo inthanethi, futhi ke hamba emahhovisi opharetha nama-ejensi. Nokho, njengoba kuphawulwe Izibuyekezo yabo inthanethi eziningi amakhasimende yenkampani "Turskidki.ru", ingosi engokomthetho inkampani ekahle ngempela ukuyisebenzisa.

High-ekupheleni ingxenye ku intanethi amasevisi travel - iyona ukudayiswa kwamathikithi (ngo-2013, abantu baseRussia abangaba esichithwa ukuthenga inthanethi ye $ 4.7 billion). I ngobukhulu ingxenye - yokubhuka amahhotela (2,4 billion). Njengoba izinkambo ezinjalo - 0.3 bhiliyoni futhi fana ncane than umfutho ingxenye ephathelene nokuthengiswa kwamathikithi ujantshi (0.9 billion). Umthamo isamba travel inthanethi nezinsizakalo emakethe balinganiselwa ku RBC, senziwe 2013 ka $ 8.3 bhiliyoni (kuyilapho emakethe ezokuvakasha sisonke - 45 billion).

emakethe Outlook

Ngokusho kwezazi ezithile, lezi zihambi Russian kakhulu sensitive izindaba ezivela ezinhlakeni zebhizinisi izivakashi kukhona. Ucabanga opharetha ngobukhulu kuthinta ezingeni ukwethenjwa abaseRussia ukuthenga izinkambo, ikakhulukazi ku-intanethi. Nokho, kukhona iphuzu okuphambene umbono.

wabasekeli bawo bakholelwa ukuthi izindleko eliphansi izinkambo inthanethi (kanye nzuzo siphezulu e ikheli ukuze opharetha uhambo uma iqhathaniswa ukuhlela kokuvakasha ezimele) ingakafundiseki indima yayo njengoba yisici esibalulekile zabahamba Russian. Izibuyekezo Abaningi "Turskidki.ru" ngokungaqondile uqinisekise lesi - abantu banesithakazelo ithuba lokuya eshibhile phesheya.