Kuyini ibhizinisi Franchise? inkontileka Franchise. Imigomo franchise

Ziyanda izinkulumo angaphandle, amabinzana amazwi beze ekuphileni kwethu kwansuku zonke. Lena Isenzakalo esingokwemvelo, ngoba uma ambalwa edlule abanye bakubiza ibingakazeki kanti manje izindebe wonke umuntu, waba ifaneleka kule isichazamazwi Russian, kanye kuphela wathatha niche singenamuntu, displacing izakhiwo ngokolimi nzima futhi eziyinkimbinkimbi. Konke lokhu kusebenza ngokugcwele leli gama Franchise - "ilungelo", okuyinto thina muva lathathwa French futhi manje isiphethwe elisetshenziswa ibhizinisi wasemakhishini. Phela, iningi lalezi zifiki namazwi ezitholakala ubudlelwano bebhizinisi, okuyinto esheshayo kakhulu ukuphendula nezimo zezimakethe ekushintsheni futhi umane ubophekile by uhlobo imisebenzi yayo ukukhuthaza emisha uquqaba.

isingeniso

Nokho, akubona bonke izinkampani ziqondiswa izimiso zabo ekwenta libhizinisi kanye nokwakha wokwehlayo yayo, kwabanye kulula kakhulu ukuya kwi umzila inethiwekhi abaholi protoronnoy ezinikeza turnkey izixazululo ukuphathwa. Ngamagama alula, ke luqhutshwa kuphela ukuqasha brand kanye nemikhiqizo yayo nawo wonke kwezingqinamba kwemali uhlelo. Ngenxa yalokho, ukuvula Franchise ibhizinisi ngezinye izikhathi kulula kakhulu ukwedlula ukuncintisana nabadlali ezincane. izindlela Ngaphambili okunjalo ngokwenza izinto yakhetha ambalwa kuphela - osomabhizinisi the Riche Nouveau isihambile noma abanolwazi abanolwazi enhlanganweni izinkampani zamazwe ngamazwe, kodwa manje konke ihlukile, futhi isibonelo esifanayo womsebenzi akusona isimanga. Ngenxa yalokho, ukhulume lokho franchise ibhizinisi, kwenziwe yonke indawo. Ayeqhathanisa izibonelo aziwa kakhulu ase-izinkampani yimpumelelo, ukunikela emakethe umfuziselo jikelele amaningi imisebenzi okwakukhona olufanele kuzo zonke izingxenye zomhlaba.

Isicelo sokuqala umkhuba

Isibonelo okuphawuleka kakhulu, okuyinto ubizwa kufanele ngokuthi umsunguli franchise yinkampani "McDonald." Ngokuvamile, umlando wayo okuphumelela kungenziwa wayenomona izinkampani eziningi, kodwa futhi wathola izikhathi ezakhayo. Ngempela, ngenxa yokuthandwa kwayo, akaphoqelekile kunethiwekhi McDonald bazalwane, owayehlela edayisa ukudla okusheshayo lokuqala, futhi Ray Kroc - indaba abathobekile, ababehlukunyezwe bebelokhu ngokudayisa imishini ngokwenza milkshakes. umhlangano Oyingqopha-mlando ukuthi ushintshe impilo yonke umphakathi, akazange athembisa okuthile okukhethekile. Rey Krok waya adle endaweni yokudlela encane futhi wamangala kakhulu ngesikhathi ukuthandwa uhlelo lalimelela - a high-speed, zamanani aphansi ukudla, Burgers ezihlwabusayo nge iziphuzo ezibandayo yayimane nje ifomethi ukuthi kudingeka umphakathi yokungabi okuphakade isikhathi. Ngemva kokuxoxa ne McDonald abazalwane usomabhizinisi enikela ukuzidayisa umbono lonke elase-United States kanye wenza isivumelwano sokuqala Franchise emhlabeni. izimali Siqu Ray Kroc kwakunganele ukuze kuthuthukiswe imbangela, futhi wanquma ukusungula endlini yakhe. Ngemva kwalokho isinqumo kwesibhamu izenzakalo ayakhula ngokushesha kakhulu: manje umbuso "McDonald" has ezingaphezu kuka-30,000 zokudla futhi namanje kuragela, kanye nosomabhizinisi - Billionaire.

idatha yomsebenzi

Kancane izibalo ukwazi ezikhungweni atholakala kuwo wonke amagumbi wonke, futhi ibhizinisi eneminyaka engu-52 ubudala omncane, eye waphetha esivumelwaneni se-franchise kanye nabazalwane kini, ogama lakhe anesithombe ku izimpawu lezi zokudlela:

• Eminyakeni 70 kwekhulu lamashumi amabili e-United States ukuba ukudla, izakhamuzi "McDonald" wachitha okungenani $ 6 billion ngonyaka. Ekuqaleni le kwekhulu lamashumi amabili nanye, lezi zimiso ifinyelele izinombolo omkhulu ngempela - $ angaphezu kwezigidi eziyizinkulungwane ezingu-110. Lezi zinombolo idlule izindleko ingqikithi izincwadi, omagazini, amaphephandaba, umculo, ividiyo, imfundo, ezokungcebeleka, amakhompyutha kanye ne-software ndawonye.
• ukuthandwa yokudlela sika kungenxa yokuthi igxila kucace ukuthi yiziphi izindinganiso umkhaya emhlabeni wonke kanye nemicimbi zezingane. Phela, lo mfanekiso clown uRonald McDonald liyabonakala ukuze kuphela izinhlamvu, eyaziwa sekuyizinkulungwane zeminyaka ongancintisana ke - Santa Claus kanye Santa Claus.
• Okungenani u-90% wemisebenzi emisha okukhona kule domain yomphakathi emakethe US, lokhu kubonakala kuyisixazululo esingaphelele inethiwekhi ezaziwayo. ukusebenza njalo abantu abayisishiyagalombili I "McDonald".
• Izindleko lolu chungechunge zokudlela ukukhangisa imikhankaso izigidi futhi phakathi eliphakeme kunawo wonke emhlabeni.
• Manje ukuvula Franchise ibhizinisi, "McDonald" akulula njengoba ngaphambili, kodwa khona 300,000 aseMelika ukuze inkokhelo encane kungenziwa.

Wawusho Rey Krok?

Businessman akazange usungula into entsha, noma ukuguqula isimiso ekhona kwamakhasimende a izikhungo ukudla okusheshayo. Wavele wathatha uhlelo ihlelwe kahle yokwenza izinto kubazalwane McDonald waqa- yona kamuva ukuthengisa nezinye abathintekayo. Zonke izindlela yokudlela, ikakhulukazi ukupheka, ngokushesha kwamakhasimende, izimiso ukuqeqeshwa kwabasebenzi kanye nezinto ezidingekayo Kuye kakhulu wafunda futhi isetshenziswa kahle kunawo wonke endaweni ezindaweni zasemadolobheni lapho kade ehlobene kakhulu kunanini ngaphambili.

Ukuqhathanisa Subway

Ukuze ekugcineni baqonde ukuthi ibhizinisi Franchise, kubalulekile ukuba sicabangele izimiso ka kusebenta kwato ezibonelweni bomhlaba wangempela. Khetha inkampani eliseduze esincintisana "McDonalds" - Subway. Bafika esiseduzane amandla corporation umsunguli we-okusheshayo amaketanga ukudla.

lunye

Enkabeni yalo, Subway ligxile ibhizinisi elincane - a Franchise lokhu yokudlela okuthengiswa cishe kuwo wonke amazwe emhlabeni, futhi kuze kube manje banayo ezingaphezu kuka-34 000 izikhungo. Nakuba ngesikhathi esifanayo "McDonald" 33 000 kuphela amaphuzu yokuthengisa. Kunengqondo ukuphetha ngokuthi i-khona ethe xaxa kufanele kuholele ubuholi ngenzuzo, kodwa akuyona. ngenzuzo Yonyaka "McDonald" e isilinganiso idlula ivolumu notshwala wezimali ka izimbangi zayo cishe 2.5 izikhathi.

izibonelo eziqondile

Thina ithe i, ngoba umbuzo yini ibhizinisi Franchise, kubangela ukungaqondi kahle eziningi, ikakhulukazi uma kuziwa ezimisweni kusebenta kwato amazinga kahulumeni ahlukahlukene. Cabangela izinhlobo ezivamile kwezinye izindawo zebhizinisi.

Isimiso evulekile ejensi izivakashi Franchise

Kule nhlangano unomthwalo ngokuba ukuqaliswa imisebenzi yokuzilibazisa kumsebenzisi wokugcina. Phela, inkampani yokulungisela abahambayo Franchise kuphela ukudayiswa kanye nokuqaliswa ukulamula phakathi opharetha futhi abathengi, okuyiwona inkampani uthola isithakazelo sabo. I izinzuzo ezisobala kakhulu yebhizinisi ukubambisana phakathi kwalezi zinhlangothi zombili emkhakheni ibhizinisi wukuthi inkampani ukuqala ukunciphisa izingozi ezingase zibe khona. Phela, inhlangano inikeza brand owaziwa, okuyinto ngokwayo liyazikhulumela futhi uhlobo amalayisense inkampani travel eyengeziwe futhi yisiboniso ukungaguquguquki yayo nokwethembeka. Nokho, uma kukhona lokuzikhethela - yini kangcono Franchise travel ejensi, kufanele uqaphele umehluko wemisindo nemiqondo yamagama alandelayo:

• inkokhelo yinhlama-sum;
• khona imali nyangazonke (abasebukhosini);
• ukuqashelwa lenhlangano;
• amagama zebhizinisi kanye nempumelelo yayo;
• abasebenzi;
• inani abalingani inkampani;
• ukutholakala kolwazi mayelana abaholi kule domain yomphakathi.

Izinkampani eziningi akuvumele ukuthola le mibuzo ngendlela ikhasi yabo ikhaya ku-intanethi noma uma ugcwalisa lemibuzo online. Ngemva kwalokho, abameleli inhlangano ukuxhumana nezinhlaka kanye ukucacisa yonke imininingwane wokubambisana.

ibhizinisi Auto yokufuna franchise

Izimoto nge yangaphakathi omlilo izinjini, noma ezinye izinhlobo izitshalo amandla atholakala emigwaqweni njalo. Phela, eside isidlulile isikhathi lapho imoto sibhekwa njengokudla okuphambili - ke manje kuphela izindlela zokuthutha abantu. It yenza ufaneleke umzamo ukhona travel kahle ukusuka endaweni A kuya endaweni B, kanye nabanikazi eminingi ejabulisayo ayisakwazi ukucabanga ngokuphila kwami ngaphandle 'nensimbi' umngane. Ngakho-ke, amagalaji kanye nezikhungo zomsebenzi babé ibhizinisi inzuzo kakhulu, zezimali Akungabazeki. Phela, ihlinzeka engenayo ezinzile kanye nokwenza inzuzo, amathemba ukuthuthukiswa yayo jikelele kunzima inselelo.

Ngokucacile imisebenzi service zokuthutha

Isevisi auto Franchise kungaba isixazululo enkulu kulabo kuphela ukuhlela okwabo. Nokho, kufanele kuqondwe ukuthi utshalomali ezinjalo okufanele iqhutshwe ngokuhlakanipha. Phela, Franchise kule ndawo inikeza ezihlukahlukene amaphakheji - yehlukene noma mono-brand. Umehluko ayisisekelo kubo kanje: ngenkathi kuhloswe ngaso umthombo inkontileka olulodwa ikuvumela ukuba isebenze kuphela nama-brand lesitsite semoto bese ugcina ibhizinisi ngaphakathi izisekelo yenkampani igxile abakhiqizi ezahlukene ibhizinisi liqhuba imisebenzi yalo ngendlela ehlukile.

Izimiso yokwenza izinto

Kude emadolobheni amakhulu, lapho abantu bakhetha lesibili ngesandla izimoto, njalo ihlangabezane imodeli izimoto efanayo. Ngakho-ke Franchise monobrand ngoba idolobha elincane ngokuvamile kuyoba asihlobene (nakuba kungase kube okuhlukile, njengoba kunjalo Ekude, lapho iningi izimoto - ukungenisa YeJapan), ngenkathi emadolobheni amakhulu ongaphumelela nokuqalisa iphrojekthi, okuzokwenza zizofezeka eyodwa kuphela nomkhiqizi umshini (isibonelo, "Ford", "Toyota", "Mercedes" nokunye). Ngakho, amasevisi anikezwa uzobe benziwe baphelele, futhi ukugeleza amakhasimende njalo uyoba ukukhangisa kangcono esiteshini lobuchwepheshe noma iwaranti.

isixwayiso ingozi

Uma udinga ukudala inkampani yomshwalense, ochwepheshe asikho isidingo ukuchaza ukuthi ibhizinisi Franchise ngoba endabeni ethile futhi mayelana ukubaluleka kwayo lapho, lapho amakhasimende ukuthola isekelwe trust. Phela uma inhlangano yenkampani siqu ukuthi kuzothatha phezu isibopho ukuvimbela noma isinxephezelo ingozi, kubalulekile ukudweba ngendaba abadlali abanamakhono emakethe, ngenxa yokuthi kunzima bhala Yakha zezimali noma uhlelo ezisebenza kahle. Kuyadingeka ukuba amukele amakhono kanye nezimiso izinkampani ngobukhulu noma amanethiwekhi ehilelekile yomshuwalense kokubili izinhlangano ezingokomthetho kanye nabantu. Ngemva isinxephezelo impahla noma ezinye izinto, phezu okuvela nezibopho kufanele angabuyiselwa amakhasimende ayo kuze kube sezingeni lokuba bunikezwa inkontileka. Kwakuwusuku ingakanani le isinxephezelo futhi ukucacisa ezikhokhiswayo umshwalense. Endabeni nokudlanga izinkokhelo wakhe kwenziwe kanje. Isinxephezelo ingakhokhwa uma ukulahlekelwa ingeqi ukubaluleka kukhonjisiwe lemali inkontileka. Nokho, Franchise okunemibandela kusikisela ukuthi okweqa amaqembu evunyiwe ukulahlekelwa kwezimali umcimbi insured kwenzeka futhi umonakalo inxephezelwa ngokugcwele.

Izinzuzo Ububi

Nakuba ukusetshenziswa ngomumo ukuphathwa ubuchwepheshe igcwele izici eziningi ezinhle, kubalulekile ukuba sicabangele eziyinkimbinkimbi, njengoba umehluko wemisindo nemiqondo yamagama zomthetho yesivumelwano nomthelela ekuphumeleleni icala futhi kungase kudinge ukuthintana okuthile izibuyekezo. Ngakho-ke, ngaphambi kokusayina amaphepha kubalulekile:

• sikhuluma ngezici imisebenzi esizayo ne mabhuku kanye consultants kukhona ngaphansi kwalokho enekhono lakho ukuthi, aninike izincazelo ezidingekayo noma izincomo;
• ukuthambisa imithetho ukubambisana kanye nemibandela ukuxazulula ingxabano;
• isibonisi imigomo yesivumelwano ukuze senze ukulungisa amaqembu ezokwenza ulungise ngokugcwele nemibandela franchise;
• zifake phakathi amalungiselelo ekukhokhweni mutual izindleko nokusebenzisa imali;
• ususa okufakwe ukuthi ukuncoma imali mpikiswano ekuqhubeni ukulamula umbango, okungukuthi kuyindaba yangasese futhi akwakhi sandulela;
• ucacise izimiso yokuvuselela inkontileka;
• linqume inkambo uma i-force majeure kanye nemibandela ekhethekile isikhathi umsebenzi wokuvuselela izakhiwo.

Ngaphansi mihlangano ebalulekile imiphumela emihle ibhizinisi akazange alinde isikhathi eside futhi ngeke sijabulise kokubili amaklayenti kanye nabanikazi, okwakuthatha umthwalo sokuthuthukiswa kunjalo.