URonald McDonald - mascot inkampani ka McDonald

Ngubani uRonald McDonald? Lokhu clown ngubani mascot lenkampani edume umhlaba McDonald. Ngokusho ucwaningo olwenziwa ngo-2001, incwadi «Fast Food Nation» abalobi, uRonald McDonald (isithombe bona ngezansi) liyabonakala kakhulu. Lolo hlobo clown watshela amaphesenti angamashumi ayisishiyagalolunye nesithupha izingane esikoleni saseMelika. Ngokungangabazeki, lokhu kuvumela ukuthandwa uRonald McDonald abe uphawu liyabonakala kakhulu umkhiqizo ezaziwayo. Ngokwe udumo yena yesibili kuphela Santa Claus.

Esikhathini ukukhangisa kanye ithelevishini izimakethe uRonald McDonald uhlala nabangani bakhe abaningi kuleli zwe kumnandi, okuthiwa "Makdonaldlend".

Indaba

Ekuqaleni, umfanekiso clown sidalwe Willard Scott. Phakathi nale nkathi, ukuncipha umlingisi inkanyezi e-Washington omunye iziteshi. Kusukela ngo-1959 kuya ku 1962 wayedlala indima Bozo izinto ezingasile. Ngemva kwalokho W. Scott uvele ahlukene ithelevishini izimakethe ezintathu. Ngo kubo, wenza njengoba clown uRonald McDonald.

Kamuva, Willard Scott waqhubekela kusiteshi NBC-TV njengoba nesangoma sezulu. Nokho, ethi izinto ezingasile abadumile laqanjwa nguye.

Indaba mascot iyiphi inguqulo ye inkampani

Inethiwekhi edumile emhlabeni wonke of "McDonald", kusho W. Scott kwaba nombhali umlingisi kuphela okwamanje eliphansi in ukuthandwa eyodwa kuphela Santa Claus.

Ngo-1965, i-boss okuthiwa of Clowns baba Ey Dzhey. ngemigomo yayo inkomba zazinzima ezibanzi. Waqasha abantu amasha, udala ukubukwa, abadlali abaqeqeshiwe futhi ihlelwe mass imiboniso. Empeleni, kuba ngenxa Hey Jay uRonald McDonald bavele ngaphambi izithameli engamashumi amathathu nanhlanu. Phakathi nale nkathi, inkampani yayiqashe lenqwaba Clowns ngokuba ukuqaliswa imisebenzi asetshenzisiwe.

Ngo-1966, uchungechunge zokudla, "McDonald" bakhangwe oyiculayo esekisini. Zaba Maykl Polyakovs. Esikhathini isekisi, wayedlala clown Coco. Lo mculi negalelo elikhulu yokuthi uRonald McDonald lalethwa isithombe esisha. Kwakunguye umuntu wadalwa owaziwa cishe zonke izimonyo futhi imvunulo. Ngaphezu kwalokho, uMichael abadlale indima eziholayo clown ku izimakethe eyisishiyagalombili yokuqala okuvezwa kuyithelevishini.

Abalingisi

Inkampani "McDonald" iqasha abasebenzi bayo abadlali ambalwa abathintekayo. Bonke ukudlala indima uRonald McDonald emicimbini niqinile, kanye zokudlela akhona. Nokho, abanye bakholelwa ukuthi ezingeni likazwelonke R. MacDonald emelelwa umlingisi eyodwa kuphela.

Ngakho, kusukela ngo-1963 kuya ku-1965. kwaba Willard Scott. Kusukela 1966 kuya ku-1968. inkampani iye yaba nesandla Bev Bergeron. Dzhordzh Vurhis inkanyezi clown kusukela ngo-1968 kuya 1970., Futhi kusukela ngo-1970 kuya ku-1975. lanikeza Bob Brandon. Ngakusasa yiminyaka emakhulu asithoba uRonald McDonald kudlalwa King Mudi. Kusukela ngo-1984 kuya ku-1991. Wedlula baton Skyrim Fridellu. Kuze 1995, inkampani izinto ezingasile main Jack dupka, yena salandelwa Dzho Maggard, ababedlala indima kuze 2007. Ngemva kwalokho, futhi kuze kube manje umlingisi yenkampani main - Brad Lennon.

lokuhweba

URonald McDonald imvunulo, kanye izindlela ezihlukene zokubiza amagama ziwumsebenzi inkampani "McDonald." Zonke lezi izimfanelo zibhaliswe njengoba ama-trade marks we McDonald. abasebenzi abafanelekayo bafundiswa nabalingisi ngendlela efanayo ethandwa clown isithombe. Lo mdlalo kuhlangene zokubhukuda ezifanayo ikuvumela ukudala inkohliso uhlamvu olulodwa.

kumnandzi

Ngo-2010, inhlangano Ukuziphendulela Corporate International lwenziwe sipho, inkampani "McDonald" ukuthumela uRonald McDonald sokwesula. Imbangela yalokhu lokhu kwaba zanda ngokushesha phakathi izingane okhuluphele. Nokho, i-CEO ukuthi izinhlelo ezinjalo, "McDonald" akuyona.

Ngo-2011, u-Ace Metrix wathi ukwehluleka yokukhangisa clown ethandwa. Nokho, uRonald usaqhubeka ukuvela kuyithelevishini.

Futhi ngo-2011 futhi wakhumbuza ngabo Inkampani Corporate Ukuziphendulela International. Emaphephandabeni kakhulu umkhankaso ngesidingo ukunakekela of uRonald. Ngaphezu kwalokho, le nkulumo ivela emalini amanye amawebhusayithi. Nokho, uJim Skinner futhi kulokhu bavikela mascot lenkampani. Wathi uRonald McDonald kuyinto inxusa ngokuhle, babe nesibopho sokuphatha wonke umuntu ukukhetha okufanele.

ethandwa clown ukubingelela e Thailand kuveza isiko Thai. Kulokhu, omunye komunye, ukuthi ngazo zombili izandla. Thai uhlamvu isithombe "McDonald" yadalwa 2002, ukubamba iqhaza ngqo ku amukela franchisor wendawo McThai. Kamuva, lo muntu okukhulunywa ngaye uvele India kanye kwamanye amazwe, lapho isenzo esinjalo isetshenziswa njengoba ukubingelela.

EJapane, uRonald elinye igama. Kuleli zwe, ibizwa ngokuthi Donald. Lolu shintsho livelile ngenxa ukungabi e zamagama sencwadi Japanese ", p."

esiza abantulayo

Kusukela ngo-1984 inkampani "McDonald" inikeza usizo izingane abakhubazekile. Samazwe Ngamazwe yasungulwa ngaphansi kwegama "uRonald McDonald House". Kuze kube manje, kusebenza emazweni amane nesishiyagalombili.

Kukhona Isikhwama uRonald McDonald neRussia. Ezweni lethu, yaqala ukusebenza ngo-1995 Phakathi neminyaka isisekelo yesihle uye wasiphakamisela dollar angaphezu kwezigidi amane namashumi amabili. Zonke imali ibekelwe okuhlinzeka ababasekelayo, zokusebenza kwengqondo nemicabango zokwelapha izingane ezigulayo.

ERussia, the uRonald McDonald Foundation kusiza amakhaya zezingane kanye izingane ezigulayo. izakhamuzi Little esivela onamileyo clown ukusekelwa nenjabulo isimo ekuphileni kwabo nzima.