Ukuhlola ukusebenza yokukhangisa: lapho, kungani futhi kanjani

Ukukhangisa ... sabantu ebesingenakuzenza ukutshela ngaphandle kwakhe ukuthi uzimisele ukunikela, okusho ukuthi noma iyiphi hlobo lwenkonzo ngeke titfolakale kwanyalo. Ungazibona yini ngeso lengqondo lokho?

Ukuze zimemezele benzuzo, odinga ukukwazi eziningi: ukuba ngilidlulisele idatha eziningi theory ne practical emkhakheni wokukhangisa ubuchwepheshe. Kubaluleke ngokukhethekile ukuba bakwazi ukuhlola ukusebenza yayo, kangaka ngeze ngeke esachitha eziyigugu ibhizinisi ekuqongeleleni.

Ukuhlola umthombo isikhangiso

Ukukhangisa kwabezindaba ezithile aliholeli amakhasimende uma, isibonelo, abezindaba igxile nezilaleli ezazihluke ngokuphelele. Ngakho umthetho wokuqala: ukuhlola izindlela ngokuya lapho akuxhomekile ibalwa nokuthi okuhambelana nezithameli zakho.

Funda imithombo emisha yokukhangisa, sinake iziphakamiso izinkampani zokukhangisa. Mhlawumbe umthombo ekahle yokukhangisa esibona kwakho.

Ukuhlola ukusebenza kwe ukukhangisa kufanele ngempela kwenziwe njalo, ne "ubudala" futhi umthombo omusha. Ngakho uthola isiqinisekiso sokuthi izindleko ezingalindelekile okuyakuba khona, nokwake izikhangiso sizonikeza inkampani yakho inani elidingekayo amakhasimende (okuningi njengoba amandla ukudonsa).

izici Ukuhlolwa

Akukhona njalo imbangela ukunciphisa ukusebenza kahle ukuze kutholakale imibiko yabezindaba. Ngokuvamile ukufunwa amasevisi noma izimpahla angawa ngenxa nezinye izinto: seasonality, ukwehliswa zesikhashana ziphoqa, izinguquko eziza kuqala, ukuvela izimbangi.

Akumelwe sikhohlwe ukuthi okuningi kuncike endleleni abasebenzi yenkampani ukuxhumana namakhasimende ezingaba khona. Kungenzeka ukuthi ukwehla ziphoqa akuyona ngenxa kukhulunywa kabi ngathi, ngakho njengoba consultant izindleko ukufuna amasevisi amaklayenti. Mhlawumbe inkampani ilahlekelwa kubo kulesigaba Lesiphakeme.

Ngaphezu kwalokho, kubalulekile futhi okuqukethwe ukukhangisa. Ngaphambi kokuthumela ukukhangiswa kufanele ucabangele ke kusukela iphuzu Ngenxa umthengi ezingaba: ayimkhangi ukuthi uma sithinta ilungelo psyche yekhasimende. Futhi ngemva kokuhambisa - sihlaziye isithombe adalwe ikhangisa imikhiqizo yakho (amasevisi) kanye nenkampani iyonke. Lapha uzoqala play isithombe lenkampani: Ingabe inkampani okuqinile, kungakhathaliseki kwabasebenzi abaqeqeshiwe iqashe, ngokushesha nangokunembile kanjani wenza imisebenzi emiswe amakhasimende.

Uma babefuna ukuba acabangele zonke izici akukwazi: kuyohlale kukhona into aphuthelwe. Ukuhlola ukusebenza yokukhangisa uyohlale isihlobo. Nokho-ke kuvumela correlate izindleko ngemiphumela, akhombisa indlela ukusebenza phambili.

Ngakho, ukusebenza yokukhangisa izinyathelo kumele lihlolwe hhayi kuphela ngokubala amareferensi. Kodwa futhi ngenxa yephutha ukuzimisela ukubala ngenxa yemiphumela nezinye izici ezibonisa idatha kusuka izinkathi odlule. Uma sezishintshile, ebe egcina nezinye izimo (emthonjeni ofanayo yokukhangisa), ngakho icala isinyathelo yangaphandle (izimbangi, seasonality wenzuzo).

yiyona amaphuzu kanjani?

Ukuze uqale ukunquma nenqubo kokuhlaziywa. Ngokuvamile kuba:

• ukusebenza emithonjeni yokukhangisa, kusho (izikhangiso, ama-athikili, emaphepheni, ukukhushulwa, ukusatshalaliswa emaflaya, amapheshana, isilinganiso ukusebenza kwe ukukhangisa kwemgomo kumabonakude, inetha)
• umthelela umsebenzi kwemacala ekukhangiseni
• kanye nokwenyuka uqobo "umkhiqizo".

Inkomba ngamunye kukalwa njengoba amaphesenti. Ngokwesibonelo, umthombo ukukhangisa ukutholwa zokuvota iguqulwe amakhasimende ( "Uzwe kanjani ngathi?"). Ubani othola amavoti amaningi, futhi "Won" ... Le ndlela ucwaningo iyindlela ebukhali kakhulu futhi evamile yokuhlola imiphumela umkhankaso yokukhangisa. Vele ezingaphezu kuka ukuxhumana namakhasimende. Futhi bayakujabulela ukhombe wena pluses yakho kanye minuses. Ngokwesibonelo, umqondisi kuleli elilodwa lokuqala inkampani uhlobo amakhasimende nesithakazelo ngisho ngalokho umbono jikelele ekhiqizwa kubo isimo ehhovisi. Futhi uthole ukuhlolwa ezingemnandi, ngokushesha wabutha ithimba lakhe futhi wayesibona kahle mini-ukuqeqeshwa ngesihloko: kungani kufanele ukumamatheka zonke isivakashi.

Idatha etholwe kufanele kuqhathaniswa nesikhathi sangaphambilini, futhi ukuhlaziya kungenzeka izici zangaphandle (njengoba kushiwo ngenhla). Nokho, kungenzeka yokugcina kwenziwe kuphela ngokuhlola ushintsho funa amakhasimende avamile, noma okunye okunjalo izici eziyinhloko (ngoba obabhekile iyiphi ubulili, ubudala, isimo sabo emphakathini).

Imvamisa ukulinganisa incike "ukujula" ukuhlaziywa. Uma lokhu kwenziwa ucwaningo olukha phezulu - kumele kwenziwe njalo futhi wenze izinguquko izinyathelo yokukhangisa ngaphakathi accordance nga it. Uma lokhu kuyinto ngokujulile ukuhlaziya nesidingo of khetha izethameli eziqondiwe - kusuka 1 isikhathi ezinyangeni eziyi-6.

Yebo, ukunquma ukuthi kusebenza yokukhangisa - akuwona neze umsebenzi olula, futhi amandla akuyona yonke umphathi akawufaneli. Nokho, kukhona njalo ukuthi kungenzeka ukuba ucele usizo nezikhethekile (marketing). Kufanele kube isikhathi ukufunda umbiko we ochwepheshe futhi ngeke kakade yini sikwazi ukusondela nokuhlolwa iyashelela. Ngaphezu kwalokho, cwaningo olwenziwa ezijulile izinyathelo yokukhangisa kuyasiza oda okungenani kanye - ke ngeke nazo zonke izindleko.

Okufanele ukwenze nge imiphumela?

Ukuhlola ukusebenza yokukhangisa kufanele kube njalo ewusizo, ngisho noma eboniswe yalokho ezimbi (okufanele zithathwe njengoba ithuba ulungise amaphutha emkhankasweni).

Ukukhangisa kudinga njalo asebenza kuwo. Ukuhlola ukusebenza yokukhangisa, yekuhlungwa ezinamasondo, ukusetshenziswa izindlela ezintsha ukuheha amakhasimende ekufuneni umthombo omusha - kulo mkhakha womsebenzi lenkampani kudinga lokusungula njalo nokuqukethwe kwayo kuxhomeke ezimweni ezithile isimo (emakethe, kusukela izici zebhizinisi, ifemu, izisebenzi zayo).