Inkampani SWOT-ukuhlaziywa

SWOT-ukuhlaziywa yebhizinisi ubhekwa isinyathelo saziso kwangaphambilini ekuthuthukiseni ukumaketha kanye namasu. Imiphumela etholwe ngokuhamba isimo ukuhlaziywa, kukhona isisekelo kunjongo kanye nemisebenzi lenkampani. Indlela Yokwenza SWOT ukuhlaziya inkampani zehla ukuzimisela izimfanelo zayo, ubuthaka, amathuba kanye izinsongo imvelo bangaphandle.

Izimfanelo, emandla, kubonise izinzuzo ezikhona ibhizinisi. Ubuthakathaka, ubuthakathaka, bonisa amaphutha ayo. Amathuba, amathuba - ukuthi ingasetshenziswa imvelo ezungeze ukwakha inkampani uyazuza emakethe yebhizinisi. Izinsongo, izinsongo - into e ezungezile, inkampani unakho ukushintsha isikhundla sibi lenkampani emakethe. Ifomu yokugcina ibhizinisi SWOT-analysis matrix kuboniswe kulelithebula lelingentasi. nokuqaliswa kwalo senzeka ngezigaba eziningana (izinyathelo).

* - uhlobo isu

Ekuqaleni esungulwe ubukghoni nokubhalelwa. Ngenxa yale njongo, uhlu izici lapho inhlangano zizohlolwa, bese ngamunye wabo sinqume ukuthi - ababuthakathaka, futhi lokho - Forte. Khona-ke okunenjongo akhethiwe okuyinto zihlanganisa matrix. I SWOT-ukuhlaziya eqenjini ibhizinisi Amapharamitha elandelayo ngokuvamile iwe: inhlangano, ezezimali, ukukhiqizwa, emisha, nokumaketha.

Isinyathelo esilandelayo kokuhlaziywa emakethe, wenza ukufunda isimo eziluzungezile, inkampani Kumiswa, yiziphi amathuba begodu bobani izinsongo. Kulesi sigaba, SWOT-ukuhlaziya ukwakha ibhizinisi efana isinyathelo sokuqala. Futhi, uhlu nemingcele Uhlaziya isimo emakethe, kunqunywa ngumuphi kubo ongathiwa - usongo, futhi lokho - kungenzeka ukukhetha okusemqoka kunakho konke mayelana ukufakwa esizayo izinkomba-matrix. Ngokuvamile, ukuhlaziya ucwaningo amaqembu elandelayo yezinto: buza, umncintiswano, ukumaketha, zenhlalakahle kanye lokubala ubuningi babantu, kwezomnotho , lwetemtsetfo netembusave, lwesayensi kanye nezobuchwepheshe, usikompilo nenhlalo yabantu, emvelweni futhi zemvelo, ngamazwe.

In the isinyathelo sesithathu ibhizinisi SWOT-ukuhlaziywa siqukethe Ukuqhathanisa kahle izimfanelo ezinhle nobuthakathaka, izinsongo kanye namathuba. Waba yini umphumela wesibindi esigabeni sesithathu iziphetho inqubomgomo kuzokwenza inhlangano ukunquma imibuzo emine. Okokuqala - indlela ukusebenzisa amathuba imvelo yangaphandle bese ebheka namakhono inkampani. Esesibili - ukuthi enhlanganweni engathiya izinhlelo zakhe. Okwesithathu - Yini izimfanelo kuzosiza unciphise usongo imvelo yangaphandle. Okwesine - yimuphi negative yizici zemvelo okumelwe esatshwe kakhulu.

Ukuze uthole ukwaziswa mayelana izimfanelo ezinhle nobuthakathaka babantu SWOT ngokuvamile etholakala imibhalo yangaphakathi ephawula lokhu noma lokhuya mkhakha womsebenzi kwenhlangano (amarekhodi ezimali, imibiko, amasevisi zezimboni, ibhizinisi idatha kuhlaziywe, njll). Thola idatha kwi izinsongo kanye namathuba imvelo yangaphandle - inqubo iyinkimbinkimbi kakhulu kunalokho. Ngenxa yale njongo, izibalo, survey-domain yomphakathi, leyinye olwenziwa ochwepheshe nsuku nezivumelwano.