Indlela zisindise kusukela ukukhangisa ku-intanethi?

Izigidi zabantu senqabe izikhangiso ecasulayo, nokunye, noma umane okungalungile kumadivayisi abo. Ukusebenzisa le ndlela kuyoholela ubudlelwano oholela kangcono nabakhangisi inthanethi.

Ukuvimbela idatha engadingeki

Iziphequluli esinalo othomathikhi zogaxekile. Usuku ngalunye oludlulayo abantu abengeziwe ukuze kusebenze leli umsebenzi ukuze ukuzivikela iziphakamiso awayiphazamisi. Embikweni walo 2015 Reuters Institute for the Study of Journalism ukuthi 47% wabantu okwaxoxwa nabo e-United States "njalo ukusebenzisa isofthiwe ekhethekile ivimba ogaxekile." Ngokwalo mbiko, isibalo sabantu emhlabeni abafuna balahle ukukhangisa, lidlule yizigidi ezingu-200 ngoMeyi wangonyaka ofile.

Ukuze uvimbele ngokuphelele zonke udoti kunethiwekhi, umzabalazo kumelwe athathe ngezinga elikhudlwana. Mhlawumbe uma singakwazi ngokuphelele ababhubhise ukukhangisa, kuyobe sekuba i-kunazo zonke emlandweni ngxabano. Kodwa siye ke. Ngakho, i-Apple uye esakhelwe ivimbela okuqukethwe okungafuneki kuwo wonke amadivayisi wakho. Lokhu kuvula amathuba ezengeziwe abantu, siyivumele ukuba ukulawula ukunyakaza kwabo ngokusebenzisa amakhasi ewebhu, nokunikeza isivikelo ingress ugaxekile.

Inqubomgomo kokulandela

isikhangiso Ukuvinjwa - akuyona eseyintsha ezakha kakhulu ezweni lanamuhla. eminyakeni engaphezu kuka-10 edlule Henrik Sorensen Aasted wadala uhlelo yasekuqaleni Adblock. Kuyinto elula futhi isandiso ewusizo kakhulu, ubani Ungalanda futhi zisebenza kusiphequluli sakho sewebhu. Uhlelo uvele 2002 futhi namanje akalilahlile ngokuhlathulula ukusebenza kwawo. Kungani lokhu kwakwenzeka?

Isizathu esiyinhloko ukuthi abantu seziqala ukuba bazibuze ukuthi balahle izipesheli Internet, wachaza ukuthi ngegama elilodwa - ngomkhondo. Izinkampani ziye ngokuya zisebenzisa ukukhangisa ku-intanethi ukucashela umsebenzisi nedatha ngangokunokwenzeka. On the ingxenye angadingeki indaba umsindo ezahlukene kancane. Basebenzisa kwezidingo izinhlelo izikhangiso ukuthi umane ukulandelela ukunyakaza abasebenzisi emhlabeni expanses we-World Wide Web. ukukhangisa Inthanethi ngokuvamile afanayo nombuzo wokusesha kusiphequluli. Ngamanye amazwi, kukhona ngomkhondo umuntu kwezinhloso zenzuzo. Shoshana Zuboff eHarvard Business School okuthiwa lo mkhuba okudlangile "capitalism observation."

umbono abacwaningi

Mhlawumbe umfanekiso kunazo yesiteleka zalesi simo eyenziwe IBM ngokubambisana ucwaningo ngokuqinile Aberdeen Group ngo-2013, ukuphrinta poster osesikhundleni The Big Datastillery. Isifanekiso sikhombisa "indlela ukunyakaza" umunwe mouse noma esebenzisa i-Internet. Ngaphezu kwalokho, kuboniswa zokuxhumana kanye neminye imithombo yemininingo, esebenzisa isiphequluli. Lonke ulwazi kusetshenzwe "ugeleza" ngokusebenzisa "amapayipi". Ingxenye engezansi circuit kuboniswe kukhona amazinga "iqhakambisa ikhasimende ukuxhumana" futhi "ukumaketha nokwenza". Kule ndawo, idatha "basakaza phezu izibuko." ingilazi ngamunye, afanekiselwa ephepheni lokwazisa - umuntu ilungelo lokuba enqabe ukwamukela imininingwane ayidingayo.

Ukukhangisa ukukhangisa sokwahlukana

Abacwaningi inhlolovo ukuthola ukuthi kungani abantu banqume ukuqala ukusebenzisa blocker amafasitela ukukhangisa. Abasebenzisi abaningi Inthanethi bathi wafuna usizo software yokuvikela ukugwema "ukusetshenziswa okungalungile kolwazi oluqondene."

Ngakho, kusukela phezulu singaphetha ngokuthi sinemandla emakethe belingana abakhangisi. Kodwa yini thina ukuba adayiswa?

Impendulo empeleni esicacile: ngokuba ukukhangisa evamile oqhubeka injongo zidlulisela ukwaziswa, hhayi ukuphoqelela ngalo abantu, ngomkhondo konke okwenziwa of abasebenzisi Network. Ngamanye amazwi, ukuze isikhangiso esisodwa, okuyinto kungabonakala nasemkhakheni emhlabeni wangempela. Ngisho noma thina ungathandi izikhangiso ukuthi zigcwele omagazini futhi ziphazamise amabhayisikobho, thina okungenani ukwazi indima yabo kwezomnotho. Le miyalezo ukunikeza ulwazi mayelana brand ethize, kodwa ukuhlonipha ubumfihlo abasebenzisi ungazami ukuba lokhozi umsebenzi wabo.