Imikhiqizo brand siqu okudayisa ukuhweba ibhizinisi. Ukubhaliswa lokuhweba

Noma yimuphi inkampani yesimanje ehlonipha ngokwayo futhi amakhasimende ayo, kuqediwe ngaphandle ungubani yenkampani ekhethekile, futhi ngenxa yalokho, akukho brand, okuvumela ukugqama nezinye izinkampani efanayo.

definition

Ngaphansi lokuhweba ukuqonda isiqalo nesigcino igama yenkampani, ulwazi namagama-ncazo emfushane nemininingwane ingcaca. Lokhu uphawu ivumela nomkhiqizi ukukhombisa ubuntu babo futhi ehlukile.

brand siqu owaziwa umthetho empahla umuntu wemvelo noma womthetho futhi ivikelwe umthetho "Ngo empahla." Kunikezelwe inani elithile e-balance sheet lenkampani (inhlangano). Brand libhekisela amafa angaphatheki. Amalungelo kuso, ungakwazi ukuthengisa noma ukudlulisa, kanye ukudala Franchise noma isibambiso ebhange.

Izinhlobo zokuhweba

Namuhla, ihlukaniswa kanje:

1. Verbal. Ngokuvamile lena igama inhlanganisela wefonti. Bangaphezu kuka-80% azo zonke izimpawu zokuthengisa basonta kulesi sigaba. Njengoba isibonelo, "VTB», Honda, Adidas nokunye. D. Nazi ezidumile futhi esho neziqubulo, nayo ebhalisiwe ivikelwe umthetho. Ngokwesibonelo, i-Apple: «Cabanga ezahlukene».
2. Olungokomfanekiso. Lezi zihlanganisa izimpawu noma izithombe ingcaca, lapho azikho izakhi ngamazwi noma engokoqobo. Ngokwesibonelo, owaziwa ingwenya Lacoste noma unhlangothi Nike.
3. Kuhlanganiswe. Le nhlanganisela the lokuqala nelesibili zezintaka zokuhweba. ekuphileni kwabo kwansuku zonke ibizwa ngokuthi ama-logo. Ngokwesibonelo, ijwayelekile eziningi lokukhokha uhlelo - MasterCard (igama ngamazwi, ebiyelwe tindilinga letimbili).

By the way, ungabhalisa ifomu emaphaketheni kanye nemibala.

A ukucaciseleka encane

inhlanganisela ngokusimama "lokuhweba" ekuphileni kwansuku zonke kuyaqabukela esetshenziswa. Okuningi ngokuvamile, ungezwa "logo", "brand" noma "treydmark". Futhi uma lokho okushiwo lezi zinkulumo zifana, imiqondo zihlukile.

Igama elithi "brand" livela nokumaketha. Litjho isithombe izimpahla (amasevisi, nezinkampani, izinhlangano) kanye ifilosofi yakhe. "Ilogo" - isithombe ehlukile lisetshenzisiwe imikhiqizo. Futhi kuphela igama elithi "treydmark" linencazelo efanayo negama elithi "uphawu lokuhweba".

Akekho kula mazwi angenhla kule nomthetho Russian akusho ngokomthetho yokutholwa. Kukhona umqondo 'lokuhweba "kuphela. It ihlanganiswa esihlokweni 1477 Code Civil. Futhi ekwakheli akho Yileso ukukhishwa kwesitifiketi lokuhweba.

Ukubhaliswa lokuhweba

Clearance senzeka ngezigaba eziningana. Ezinye zazo ukwenza lula inqubo kanye yokonga izindleko yanconywa ukubhekana kongoti.

isinyathelo Sokuqala

uphawu Yakhelwe kumele ihlolwe buyingqayizivele yini. Ngaphezu kwalokho, ngisho nangaphambi kokuba isicelo sokubhalisa sigcwalisiwe. Ungenza ngokwakho. Kuyi-Internet zikhona yolwazi etholakala ngesihle Rospatent (ezweni lethu ngaphansi aqonde Federal Isikhungo Industrial Property - FIPS). Kodwa kukhona izinhlangano ukuthi ngokukhethekile ngokuhlola ohlukile mark ebhalisiwe.

Lesi sigaba kuyinto ngempela obhekene. Njengoba kubonakele ukwehluleka kuhilelani okuphindaphindiwe ukubhalisa futhi amanani akhokhelwa imisebenzi isimo ukulahlekelwa.

Nokho, ukuntuleka ezinikezwa - akuqinisekisi yokuvuma brand Rospatent. izikhulu zomnyango ngokuvamile "ukuhlangabezana" izinhlamvu ezifanayo noma ihluzo, futhi ofaka isicelo ukufakazela ubunjalo umfanekiso uphawu.

Izinkampani abadlule inqubo efanayo Kunconywa for Wabasaqalayo ukuze ujike ochwepheshe. Okuqinile onguchwepheshe ekuhloleni ubunjalo lokuhweba yomenzi, ngokushesha afeze nokubuyisana, futhi unike isiphetho. Basuke zigxilé ezingeni zomthetho ngasekuqaleni 90-yalolucwaningo kwekhulu elidlule.

patent

Lokho ngokusemthethweni uvele Isikhungo abaxhumanisi abanomsebenzi ukuvikeleka kwempahla ebhaliwe emkhakheni amalungelo obuhlakani. Lokhu patent. Is they bamele izimfuno ofaka isicelo sokubhalisa i bophawu Rospatent. lommeli we-patent abafuna ngenkani ngomsebenzi wabo kuphela imininingwane futhi umfanekiso lokuhweba. Ukuzibandakanya Greater wesicelo ayidingekile. Ngokwemvelo, ukubhalisa lokuhweba enjalo kuyabiza, kodwa usuku kokuthola isitifiketi kuyehla kakhulu.

Usizo ejenti iyehlisa isikhathi sokubhalisa nokuvuma ukuthi ubunjalo, nakho kunciphisa nezindleko zezimali.

Namuhla, i-Russia has mayelana 2000 asebenzayo patent. imisebenzi yabo kulawulwa umthetho we-civil kanye nomthetho ka 30. 12. 2008 № 316-FZ "Ngo-Patent Attorneys". Imisebenzi kanye nezinye izinkokhelo yabameli be-patent kuncike ezinhlinzekweni zoMthetho kaHulumeni.

isinyathelo ezimbili

Sha lobunikazi njalo esetshenziswa ifomu zinjalo. Ngakho-ke, ukunakekelwa okukhethekile kufanele ikhokhwe kukhethwa isigaba kwezimpahla (amasevisi). Ukuze wenze lokhu, kukhona esenzeka ngamazwe (ICGS). It izimpahla (amasevisi) zihlukaniswe 45 amakilasi. Eziyishumi babo abazinikezele inkonzo, kanti bonke abanye - izimpahla. Ukusebenza lwemibhalo kudinga amakhono athile kanye nolwazi. Ngokwesibonelo, igama elifanayo noma izimpahla (amasevisi) liphethwe amakilasi ezahlukene futhi kudingeke afune ke lonke futhi ngenhloso, ke indaba ka ukukhiqiza, nokunye. D. Iziqondiso emsebenzini somhleli akhiwa Rospatent. Kungcono umsebenzi wakhe kulesigaba ukuqala nabo.

isinyathelo ezintathu

Uma umsebenzi wokwenza amalungiselelo seliqediwe, kungenzeka ukukhipha isicelo brand ayo (ezakheke kunqunywa oda Rospatent kusuka 5 Mashi 2003 № 32). Lokhu kuzodinga iphakethe kwemibhalo. Kuhlanganisa:

- isicelo sokubhaliswa, okuzobe ahlanganisa imininingwane ngokomzimba (lomthetho) umuntu umele i-trade mark;

- Imibhalo eqinisekisa nokukhokhwa imisebenzi;

- umfanekiso ikusasa sha (8 izingcezu) nesicelo esiyisibopho logo ne incazelo kanye nohlu izimpahla ukuze somhleli ngamazwe;

- isitifiketi sokubhalisa isimo usomabhizinisi ngamunye noma inhlangano esemthethweni.

Ngokuba esigabeni yokugcina kuya sisekelo inkampani wanezela ohlwini, ikhophi efungelwe lwekhanda ikhodi yenkampani Enterprise.

Uma umsebenzi wokubhalisa lokuhweba wahlanganyela lommeli we-patent, udinga amandla notarised lommeli.

esigabeni sesine

Okufayela amadokhumenti ukuze Rospatent. Kunezindlela eziningana:

- mathupha ngasiphi lamahhovisi ejensi,

- imeyli Russian (nge ukunconywa)

- ngefeksi (kodwa original namanje edingekayo)

- isicelo electronic iwebhusayithi FIPS esemthethweni (udinga ukufaka isofthiwe ekhethekile futhi uthole ukhiye)

- ngosizo-ejenti patent.

Ngosuku kokuthola isicelo nge imibhalo enamathiselwe of uNobhala Rospatent silungiselela imibiko yayo kanye nenombolo yokubhaliswa umfakisicelo.

isigaba ezinhlanu

Kuyinto ukulandelela isimo kwemibhalo ezilethwe ku-brand ayo. Lamukela Umbono Ka-amadokhumenti e-Office kukhona ngokuhlola okusemthethweni. Okungukuthi, it is bahlola isicelo futhi ukunemba okuqukethwe, ukutholakala amaphepha adingekayo futhi amakhophi awo nokunye. Yonke inqubo ithatha cishe izinyanga ezimbili. Uma kungekho imibono, Rospatent ithatha umsebenzi wakhe.

Enye esizoyihlola eningi iqala, engahlala sikhatsi lesingaba tinyanga letisitfupha. Ngalesi sikhathi kukhona yokuqinisekisa asebenzayo zokuhweba eRussia nakwamanye amazwe, okuyinto kuhambisana ukuxhumana ne isicelo. Ngokuvamile, ochwepheshe bathi iyiphi ukucacisa noma ukwelekelela. Kulesigaba "usike" ungakulungele (bheka isinyathelo sokuqala nesesibili) izicelo. Ukube bezingekho ayebatshele zona futhi ukuvikela udaba lwawo akudingekile, iHhovisi kufanele ukubhalisa lokuhweba. Kulokhu, umfakisicelo uthola incwadi esemthethweni ebuya Rospatent.

Kungenzeka ukunciphisa ukuhamba isicelo umnqamulajuqu. Ukuze wenze lokhu, udinga ukunikeza agumenti kuhle irisidi ekuseni kwesitifiketi esiyingqayizivele. Ngokwesibonelo, ungacacisa ukuthi imikhiqizo akhishwa phesheya.

isinyathelo eziyisithupha

Ukuthola isitifiketi ayesifuna ngabomvu. Phezu isaziso isinqumo esihle, umfakisicelo kufanele akhokhe imali isimo selayisensi amadokhumenti inkokhelo ukuze Rospatent. Ukukhishwa isitifiketi ngomthetho izinyanga ezimbili eceleni. Phakathi nalesi sikhathi, uphawu lobunikazi wangena ku-Register State bese ushicilelwa umbiko olusemthethweni "Izimpawu zokuthengisa" nyangazonke. Umculu liyadingeka kuvuselelwe njalo ngemva kweminyaka eyishumi.

Emva kokuthola ke, umnikazi Ungamangalela kufunwe ukuliliswa impahla kanye zokuziphatha wokusebenzisa ngokungeyikho wophawu yizinkampani zangaphandle.

Akunjalo elula

Uphawu ezweni lanamuhla ukusetshenziswa has ubuhle nobubi bayo. Izinzuzo brand ayo zihlanganisa:

- ukunciphisa umthelela mncintiswano ekuthengisweni kwezimpahla (amasevisi), kanye nokukhangisa nokumaketha izindleko;

- ukumisa okwabo siqu zamanani uhlelo lwayo,

- nokwanda wekhasi,

- ukulawula olungenamkhawulo ukulawula ukwabiwa kwempahla (amasevisi) futhi izinga layo.

Kulokhu, umenzi ubhekene nezinkinga ezithile. Ngokwesibonelo, lapho kukhululwa izimpahla noma ukukhipha ngemisebenzi yezinga eliphezulu, asikwazi yokugcizelela intengo. Ukuze izimbangi ngokushesha kungene niche singenamuntu. Ngenxa yalesi sizathu, isibonelo, abathengisi untwisted awavunyelwe izitolo zabo umkhiqizo line efanayo encintisana. Ngaphezu kwalokho, izimpawu zokuthengisa kumele njalo bagqugquzela. Futhi cishe inkinga eyinhloko.

amaphutha kungenzeka

Ngokuvamile zenzeka:

- uma umfakisicelo uzama ngokuzimela ukucacisa amakilasi of International ukwahlukaniswa;

- i-trade mark yayingatholakali lapho kuphela;

- Ukumaka ngendlela echazwe bahlawuliselwe noma ngokungalungile (isib imibala);

- lemininingwane ukhokhelwa isimo emsebenzini ukungalungi;

- e-trade mark kukhona izakhi kwezimpawu isimo noma izithombe zabantu abadumile (ngaphandle kwemvume yabo). Uhlu izimpawu kungavunyelwe zinikwa the Civil Code, Article 1483.

Kuvele isiphakamiso ezithakazelisayo

Exclusive inikeza brand name "Metro". Ongoti lenkampani, ukugxila ezidingweni amakhasimende abo, noma kungaba iphuzu elincane ukudayiswa noma ochwepheshe ehhotela noma endaweni yokudlela ibhizinisi, ukuthuthukisa imikhiqizo, "Metro" abo. Liwusizo, yesimanje futhi ezingabizi (by inani) isiphakamiso. Kwamanye kungcono umugqa eziyisisekelo imikhiqizo (amasevisi), futhi othile ukuqedela amasethi zokukhonza kusasa yokuhlala ngentengo ephansi.

Kuphothifoliyo "Metro" sekuvele eziyisithupha zamanje focus brand, eyenzelwe ochwepheshe, kanye eziningi iziphakamiso ezengeziwe.

Kanjani endaweni izimpahla brand siqu

Ngokusho abakhangisi, ukubeka - kuyinto ubuciko obumba isithombe brand izethameli eziqondiwe umbono. Okungukuthi, wophawu kufanele baphathe ulwazi mayelana nenzuzo lihlukaniswe mncintiswano. Ngokuthi luyinhlanganisela izici ezifana iziteshi zokusabalalisa, touch, intengo, izinga lenkonzo, isithombe (umbono yokukhangisa, PR), njll Ngomqondo global, ukubeka -. Kuyinto imisebenzi yenkampani okuhloswe ngaso kugcugcutela abathengi ukuba kokungafani okukhulu kwemikhiqizo yabo (amasevisi) kusukela izimbangi.