I-Special Relations Specialist - imisebenzi nemisebenzi

Ochwepheshe kwezobudlelwane bomphakathi yinto ekhethekile efika kithi evela eNtshonalanga kanye nokuthuthukiswa kobudlelwane bemakethe. Sekuyiminyaka engaba ngu-15 edlule, akubona wonke umuntu owazi ukuthi yiliphi uhlobo, futhi ngokuvamile udidekile imisebenzi yomphathi we-PR ngemisebenzi yomkhulumeli. Akumangalisi ukuthi, emva kwakho konke, ngisho nokungena eyunivesithi njengokhethekile njengophethiloli ebuhlotsheni bomphakathi, kungekudala kwakungenakwenzeka. Ezweni lakithi, ochwepheshe abanjalo abazange baqeqeshwe noma kuphi, futhi ngemisebenzi yabo okwesikhashana, izintatheli ezifanelekayo, abathengisi nezinye izisebenzi ezihlobene eziphethwe. Kodwa, njengoba bekusho, ukufuna kudinga ukunikezwa. Futhi amanyuvesi amaningi namuhla anika iziqu zezodiploma zabo ezifundweni zomphakathi. Ngakho yimuphi umthwalo wabo?

Njengomthetho, imenenja ye-PR, ebizwa nangokuthi lesi sikhundla, ezinkampanini ezinkulu ibhekene nenye yezindawo ezilandelayo: i-PR yenkampani yangaphakathi, esekelwe ekuphathweni kwabasebenzi, noma ubudlelwane bomphakathi ngaphandle kwenkampani. Zombili lezi zindawo ziyingxenye yamakhono abachwepheshe be-PR, kodwa zidinga ezinye izindlela eziningi nezindlela zomsebenzi. Ake siwahlole ngokuningiliziwe.

I- PR yenkampani yangaphakathi

Ngamafuphi, ngoba umoya olawula ngaphakathi kwenkampani, ungumchwepheshe obudlelwaneni bomphakathi obhekene nokugcina idumela elingenakulinganiswa phakathi kwabasebenzi bayo; Ukuthola nokuvimbela izinguquko ezingalindelekile kwimvelo yenkampani; Ukwenza imibono emisha yokulondoloza nokuthuthukisa umoya weqembu ngokusebenzisa oxhumana nabo abaseduze nabasebenzi; Usizo ekuxazululeni izingxabano phakathi kwabasebenzi kanye nabaphathi, ukuhlanganisa igebe phakathi kwabo; Ukuze kube lula ukujwayela kwethimba izinguquko ezenzeka ezinkampanini ezinkulu ngokuqhubekayo.

I- PR engaphandle

Lena insimu ethile yomsebenzi, lapho ochwepheshe bezobudlelwane bomphakathi obhekene nendlela inkampani ebona ngayo umphakathi. Lokhu kudinga ukuba enze imisebenzi elandelayo: ukwethula inkampani emphakathini njengesikhungo somphakathi esithintekayo emphakathini; Inhlangano yokuqonda ngokuvumelana nenhlangano nalabo oxhumana nabo; Ukusabela okusheshayo ezimweni "eziphuthumayo", uma kubalulekile "ukusindisa ubuso kwenkampani"; Ukulwa namahemuhemu kanye no-PR omnyama; Ukulawula zonke izenzo zokukhangisa nemicimbi yenkampani.

Njengasezindaweni zokuqala nezesibili zomsebenzi, isazi sobudlelwane bomphakathi kufanele sibe nolwazi olugcwele, kungakhathaliseki ukuthi luhlobo luni lomthombo nomthombo. Ukwaziswa kuyithuluzi elibalulekile emsebenzini wobudlelwane bomphakathi. Noma kunjalo usebenzisa ulwazi, isazi ebuhlotsheni bomphakathi sisebenzisana nombono ohlanganyelwe noma womphakathi, sidala noma siphume ama-stereotypes, isebenza ngesithombe senhlangano yakhe.

Phakathi kwezimfanelo ezisiza ukufezekisa impumelelo emkhakheni we-PR, okokuqala, kubalulekile ukuhlukanisa ukuxhumana, ukuhleleka kwenhlangano kanye namakhono, imiqondo ecebile kanye nokulingana.