I-DeCle - ingumdali we-rap eRussia noma unenhlanhla, ngubani owayenenhlanhla? Umlando wokwenyuka kwenkanyezi yenkambiso ye-hip hop

Intsha yanamuhla ejabule ekuqaleni kwawo-2000 ihlasela "IQembu" ne "Igazi Lami Igazi" linganiki impendulo yombuzo: "Kuyini iDeCle?". Kodwa intsha esekhulile yesizukulwane se-Pepsi enesihloko esincane se-nostalgia sikhumbule ukuthi ivule kanjani kuma-discotheques wezingoma zombukiso wokuqala weRussia Cyril Tolmatsky, owaziwa ngaphansi kwegama elithi "DeTsL".

UDeCle ngumuntu ovuselela imasiko yaseRussia eRussia

Ngasekupheleni kweminyaka engama-90 - ekuqaleni kuka-2000, kwakungekho mqondo wemikhiqizo ye-rap neye-hip-hop eRussia. Ukuqoqwa komuntu ngamunye ("Bachelor Party") ngokuphumelela okuphambene kukhuthaze isiqondiso somculo owaziwa kancane. Kodwa ngolunye usuku emoyeni wesiteshi se-MTV ividiyo "Izinyembezi" zomculi ongaziwa yabonakala ngokumangalisayo ngaphansi kwesiteketiso seDeTsL. Lo mcimbi ubonakalise ukulandelana kwezigameko ezilandelayo futhi kubandakanye izigidi zabantu baseRussia ngenani labalandeli be-rap nezinhlobo ze-hip-hop.

Iqembu kuDeCla endlini

Ukuthandwa komculi kwanda ngokucacile. Zonke iziteshi zomsakazo nomoya womculo wadlala ukushaya komculi omncane. Kwaphela iminyaka eyishumi, abaqaphi baseRussia baqala ukuzama ukuzicabangela kakhulu emculweni womculo, uDeCle wenzelwa ama-hits ambalwa.

Ama-albhamu ethi "Who You" no-"Street Fighter" awagcini nje kuphela ukuthi amakhophi ayizigidi azidayiswe, kodwa futhi aletha imiklomelo eminingi yama-hip-hop (kufaka phakathi iziteshi ze-TV ze-MTV ne-Muz-TV). U-Pepsi wenza uDeCla ubuso benkampani yokukhangisa, futhi abantu abasha bazama ukulingisa lesi sithombe, bethengisa abagibeli nabadlali, begqoka ama-jeans ebanzi, ama-T-shirts ngokubhalisa nokubopha ama-dreadlocks emakhanda abo.

Kwaba yindabuko ukufunda umculo we-rap - ifilosofi yavuthwa ngamazwi omculo womculo, njengoba uDeCle engeyona nje umlobi nomenzi wezingqayizivele ezingakhohlwa, kodwa futhi iphayona elinikeze isikhala esisha ngemuva kweSoviet.

I-DeTeal entsha

Kodwa ngenkazimulo yezinkathazo nezinkinga ziyeza: Abantu abanomona bahlekethwa ngemuva kweminyango yabo ukuthi ukuthandwa nomkhiqizo we-rapper akuyona into kodwa umkhankaso owathengwe nguyise kaCyril. U-Tolmatsky Omkhulu - umuntu onethonya e-Olympus yomculo waseRussia, umkhiqizi owagqugquzela u-Oleg Gazmanov no-"Combination", akazange azifihle ukuthi unesithakazelo ekuphumeleleni kwendodana yakhe futhi wahlanganyela ne-PR yakhe. Ukubonga kukababa kuthinte uCyril owacabangela, ukuthi i-ДеЦл iyindlela yakhe yokwakha kuphela.

Ukungqubuzana kwaholela ekusenikeni kobudlelwano bokudala.

Ama-albhamu alandelayo weDeTsla entsha (ngokuqhubekayo enza ngaphansi kwe-all-know Le Truk) ayengenayo injabulo e-Russia. Ziyingxube yezinhlobo ze-reggae, i-dance-hall, isicupho, i-hip-hop. UKirill Tolmatsky wangena ngaphansi komhlaba, kepha isimo somlobi wokuqala wezwe sasihlanganiswa naye kuze kube phakade.