Distribution - kuba uhlanga engapheli ukuze uthole inzuzo

Lo mkhiqizo angawi kumthengi uma sihamba ngendlela ethile. Inqubo kanye ukudlula lokhu ibanga wabiza "ukusatshalaliswa" (noma ukusatshalaliswa, kokubili izindlela ezibhekwa lesifanele). Distributio lesiLatin elithi ngokoqobo uhumusha wokusabalalisa. Kodwa ukusho ukuthi ukusatshalaliswa - kungcono nje ukusatshalaliswa lezimpahla kungaba engamashumi amabili nanhlanu edlule.

Manje nale nqubo eziyinkimbinkimbi, multi-step. Ikakhulukazi ngoba kubalulekile ukuba basabalalise imikhiqizo ngendlela yokuthi awusebenzi walala phezu ukuhweba ibutho isisindo efile. Kusukela ngaleso sikhathi, lapho abantu benqaba ukushintshanisa futhi kwi ubudlelwane lezimpahla-imali, isintu phelelisa art ngokuthi "ukusatshalaliswa izimpahla". Uhlelo of ubudlelwano, ngamunye has lunye lalo. Factory ekhiqizwa, wenza margin ukwanele resumption lomjikelezo ukukhiqizwa, inkokhelo kuzo zonke izindleko futhi sathuthukisa. Kwase kudlula kwisixhumanisi esilandelayo. Kube sewenze le wekhasi Ukuhweba futhi wathumela okunye. Ngakho kumsebenzisi wokugcina.

Uma umenzi akafuni ukwabelana, ke kuyodingeka ukudala siqu distribution inethiwekhi yayo, off the line umhlangano akekho uye okwamanje wazama ukudayisa. Futhi ukudalwa Izitolo yayo okudayisa - kubiza kakhulu, ngakho-ke kungcono ukuthi wonke umuntu ukuba enze umsebenzi wawo.

Distribution - inqubo ukuthi akunakwenzeka ngaphandle iziteshi zokusabalalisa.

amazinga abo:

• Producer - umthengi. Ngenxa yalesi, njengoba sekushiwo, isidingo ukwakha inethiwekhi ukusatshalaliswa. Ukwehluka - ukudla okusheshayo: isoseji ethosiwe, ziyadayiswa lapha.
• Umkhiqizi - umthengisi - umthengi. Level, efanelekayo abakhiqizi amancane naphakathi.
• Umkhiqizi - elithengisa - umthengisi - umthengi. Ngakho kithi uwela izimpahla ngobuningi.
• Umkhiqizi - elithengisa - encane umdayisi wholesale - umthengisi - umthengi. Leli yizinga of ezinkampanini zamazwe. Ngaye ukusenza, isibonelo, ugwayi, izinto zasendlini, omakhalekhukhwini.

Ezingeni mncintiswano ukusatshalaliswa ekhona namuhla - inqubo Kubaluleke kakhulu ukuba bonke abahlanganyeli. Kungakhathaliseki kwaba mnandi kanjani izimpahla, uma iziteshi zokusabalalisa azisebenzi kahle, kuzokwenzeka on izimbangi eshalofini. Ngakho, ngaphambi kokuba usayine inkontileka ukusatshalaliswa, umenzi (okuyinto uye wakhuthaza-trade mark) isikhathi eside ukutadisha umlingani ezingaba khona. Sibheka ke ukulethwa futhi isitoreji Logistics, Ukusabalala ndawo, izinga lokuqeqeshwa of yokuthengisa nabasebenzi, nethuba lemali eningi.

On the elithengisa inkontileka wetfwesa tibopho eziningi. Kodwa izinzuzo ke uthembisa sina (uma kuyisicelo owaziwa brand). Ngaye, ukusatshalaliswa - ukuzibophezela ukumpompa ngokusebenzisa yabo iziteshi zokusabalalisa ubuncane inombolo bavumelana distribyutiruemogo izimpahla babe in isitokwe ubuncane ezilinganisweni (isibonelo, inani nyangazonke yokuthengisa), ngokuqinile ukulondoloza imigomo nenkokhelo, ukunikeza merchandising okudayisa uchungechunge, ukuze mxhaka nezinye amasheya.

Kodwa ngoba lokhu uthola intengo engenayo ubuncane ensimini ka ukusatshalaliswa, okukhethekile ilungelo wholesale ngaphakathi it (okungukuthi, kule ndawo kuba omele ematheni umenzi).

izinzuzo Umfanekiso inkontileka ngqo - isiphuzo iqoqo elinikezwayo "BBH" (ubhiya futhi wenze iziphuzo "Baltica"). Ilungelo kuphela insimu futhi ukulethwa ngqo kusuka umenzi inikeze ithuba ngesikhathi esifushane kusuka elithengisa encane ukuze ujike ibe emakethe umhlanganyeli sina.