Ukuhlela Media - kuyinto ... ukuhlela Abezindaba ekukhangiseni. ukuhlela Abezindaba: izibonelo

ukuhlela Media - kuyingxenye ebalulekile kwanoma iyiphi inqubo ezihambayo izimpahla emakethe, kungaba umkhiqizo omusha futhi engaziwa noma brand ethandwa.

Ingqikithi yalo yokuhlela umkhankaso

Basics bekuhlela abezindaba kwakusho ngumuntu indlela abanekhono ngokudalwa, ukubekeka kanye ukukhuthazwa umyalezo wokukhangisa ngokusebenzisa imithombo yezindaba nezinye zakudala
amashaneli okusakaza. Ngamanye amazwi, iqoqo imisebenzi eyenza ukumaketha isabelomali ukuze athole izinzuzo esiphezulu ngokuhambisana yezinjongo eziyinhloko asenkulumweni mkhankaso. Ngaphezu kwalokho, ukuhlela abezindaba - lokhu ingenye iingaba zekambiso lenhlangano ezivamile imisebenzi noma iyiphi inkampani, kodwa ngesikhathi esifanayo, le nqubo hhayi kuphela ngokukhetha izindlela ezifanele nokubekwa umyalezo wokukhangisa, kodwa futhi cross-cutting imisebenzi ukuqinisa ngokwengqondo kanye nezomnotho imikhankaso eqhubekayo. Kuphela ngaphansi kwale mithetho, ningaqiniseka ukuthi ngempumelelo enkulu.

Wona kanye umqondo welithi ukuhlela abezindaba plan abezindaba, okuyinto uyakucabangela yokukhangisa kwabezindaba esekelwe ekufezeni ngempumelelo enkulu.

izigaba bekuhlela abezindaba

Ngaphambi kokuthi uqale uhlela umkhankaso yokukhangisa, kubalulekile ukucacisa imigomo ezinkulu nezincane. Ngokuvamile, oyinhloko ukukhuthaza isevisi noma umkhiqizo emakethe, ukugqugquzela yokuthengisa ukukhula, ukuqaphela okuthuthukayo umthengi nobuqotho bukaJesu kwaze kwaba umkhiqizo noma inkampani, ukwakheka isithombe umkhiqizo, inkampani noma umuntu. Izinjongo kuvetwa ngokuya ethize (zezinombolo noma amaphesenti), okungase libhekene ezingeni yokuthengisa, ukwethembeka nokuqaphela izethameli eziqondiwe, kanye impendulo evela kumakhasimende angaba namandla. Ngemva ekwakhiweni imisebenzi ungaqala ukulotshwa uhlelo abezindaba.

Ukudweba up uhlelo abezindaba

uhlelo Abezindaba siqukethe izinto ezilandelayo:

- incazelo Okugcwele yohlobo ekhethiwe yokukhangisa.

Ngokuvamile, lokhu kukhetha yakhula kakhulu. Lapha ukhethe indlela eya inkinga ukukhangisa (kungakhathaliseki ukukhangisa okunengqondo noma ngokomzwelo), uhlobo ukuhlela ukukhuthazwa (with Display, nemediynaya, eziyinkimbinkimbi), ukunikezelwa imilayezo yokukhangisa (ifomu esithambile noma esiqinile), degree of ukusetshenziswa kwesithombe ukukhangisa umkhiqizo (ngqo, ngokungaqondile, kufihlwe) futhi t. d.

Konke lokhu imingcele zinqunywa umjikelezo wokuphila komkhiqizo kanye nokuqaphela main nezithameli komkhiqizo noma insizakalo, wayefisa ekupheleni yi namakhono zezimali.

Futhi kulesi sigaba sichaza uhlobo ukukhangisa okususelwe yini ukubekwa isiteshi izosetshenziselwa Ukuqaphela. Kungaba ukuphrintwa izinto, ividiyo noma okulalelwayo omfisha, embukisweni noma PR esenzweni.

Esigabeni efanayo ayohlanganisa zonke izici yangasese, kuhlanganise izilungiselelo nezithameli, ubunjalo ukukhangisa into, ukusatshalaliswa yayo ezindawo ukushuba umthelela umthengi.

- Ukunqunywa isiteshi noma imigudu yokusabalalisa.

Classic abezindaba, ukukhangisa ku-intanethi, nokunye ka BTL. D.

- Incazelo imigomo lokubekwa.

Ngaphezu isikhathi ingqikithi yonke imicimbi, lento lihlanganisa ukuhlela kokusakaza izimakethe kuthelevishini noma umsakazo, inkomba Usuku lokukhishwa umyalezo anyathelisiwe, imigomo iqhaza nemibukiso nezinye isikhathi mkhankaso.

- Inquma ukubaluleka umkhankaso wokukhangisa.

Kulesi ingxenye plan abezindaba ukupenda zonke izindleko zezimali kokudalwa ukubekwa kanye nokugqugquzela okuthunyelwe.

- Thola izindlela zokukhokha.

Ukukhokha isikhala sokukhangisa singase sibe indlela batch, wesikhathi esisodwa, enana, uxhaso kanye t based. D.

- Ukuphumelela.

Ukuphumelela umkhankaso yokukhangisa kunqunywa isilinganiso ekufezeni.

Yiziphi izinkinga isixazululekile ukuhlela abezindaba?

imisebenzi yokuhlela abezindaba zihlanganisa lezi ezilandelayo:

- imisebenzi kohlaziyo (ukuzimisela kwemigomo izethameli eziqondiwe, nezimo zezimakethe, izimbangi, amathuba ukumaketha, njll ...);

- kumagama izimpokophelo umkhankaso yokukhangisa;

- izigaba zokuhlela nokusetha luhlaka isikhathi sokwenza amahlelo asebenze zabo;

- definition iziteshi ukusatshalaliswa umyalezo wokukhangisa;

- ukuzimisela ukusebenza kahle oyifunayo ngesisekelo izinkomba eziyisisekelo ukuhlela abezindaba;

- ukwabiwa isabelomali.

ongakhetha ukuhlela abezindaba

ukuhlela Abezindaba ekukhangiseni kungaba theory kanye nama-practical. Isakhiwo kuhlanganisa ingxenye ezincwadini ukubala ukusebenza yokukhangisa imikhankaso, iqoqo idatha nokulungisa zonke nemingcele yesibili ngesisekelo izindlela kwezibalo yesimanje.

Ukufundiswa ingxenye kuhlanganisa kakade esebenza ngokuqondile nezinkampani iklayenti, ukuqalisa ukusebenza kanye nokusekelwa kwabo bonke imisebenzi kuhlelwe ngaphansi mkhankaso. Qualitative yokusondela ukuhlela abezindaba esisebenzayo kusiza ukulondoloza isabelomali ngesikhathi esifanayo ukufeza zonke imigomo. Ngenxa yaleli ucwaningo, imiyalezo zokukhangisa zihlukaniswe ngezigaba esekelwe ubude imikhankaso, amaqembu kwezimpahla, isibonisi isikhathi, elibuye inikeza indlela umsindo kakhulu kuya ngokudalwa plan abezindaba.

izinkomba zokuveza indlela yokuhlela abezindaba

- Isilinganiselwa noma TVR value - iphesenti lonke nezithameli, obonile omunye umcimbi abezindaba ngesikhathi esithile, kulowo wayebona wakhe.

- Ukufinyelela & Cover (ububanzi futhi Ukusabalala) - inkomba yokuthi inani eliphelele abantu bakwazi ukubona noma ukuzwa umyalezo wokukhangisa emkhankasweni efanayo.

- TRP - isilinganiso jikelele, kubalwa elinikeziwe target isigaba.

- OTS - inkomba bezikhali Inani lezikhathi ukuthi lo mlayezo kungabonwa.

- GRP - isamba izilinganiso zonke Imiphumela umyalezo wokukhangisa zonke yezindaba umkhankaso olulodwa.

- Imvamisa (nokuhlanzeka) - inani lemiyalezo ukukhangisa, okuzokwenza uxhumane umuntu we ehlosiwe nezithameli ngamunye.

- Inkomba T / U (ukuhambisana Inkomba) - iphesenti izincwadi izilaleli kusukela iqembu kwelitshe izincwadi kuzithameli ezijwayelekile.

- CPP - izindleko amaphuzu simo, izindleko ukuwufinyelela.

- CPT - sibalo izindleko izinkulungwane oxhumana.

A mkhuba omusha ekuhleleni abezindaba

Omunye izakhi entsha ye ukuhlela abezindaba ukukhangisa ku-intanethi. Kulesisimo-ke, i-inthanethi kungenziwa kubhekwe njengento omunye sites for umyalezo wokukhangisa. Nge popularization yayo, futhi Ukungena olubanzi ekuphileni kwethu kwansuku zonke, waba cishe omunye amaphuzu ayisihluthulelo kufakwe ukuhlela abezindaba. Izibonelo ukusetshenziswa iziteshi ezahlukene distribution. Kungaba njengoba ukukhangisa kokuqukethwe, nokubekwa izibhengezo, pop-up and more. ukuhlela Media - iqoqo imisebenzi asetshenzisiwe, indlela abaphendula ngokunengqondo okuyinto esibaluleke kakhulu yimpumelelo umkhiqizo ukukhuthazwa.

Kuyini abezindaba uhlela asebenzayo?

ukuhlela Media - kuyingxenye ebalulekile yanoma yimuphi umsebenzi wokukhangisa. Futhi uhlelo uthando lokufunda ukufunda nokubhala abezindaba kuyisihluthulelo impumelelo ifeze. Kanjani ukuhlela abezindaba ubukeka asebenzayo? Ngokwesibonelo, cabanga ukuhlela umyalezo wokukhangisa mayelana nomcimbi emsakazweni. Sidinga ukwazisa umphakathi mayelana kuvulwa esitolo. Ngaphambi sikwazi ukuthola lokho umsakazo kuyoba platform yethu ukuze ihlanganise isidingo ukuhlaziya futhi baqonde nezithameli zakho, noma kuhlangabezana nemfuno yethu.

Njengomthetho, ukuvulwa esitolo sikhathazeka kakhulu imindeni yabantu zanoma iyiphi iminyaka. Okuningi okufana nokukhangisa yakhelwe izethameli zesifazane. Ngakho, ngesisekelo salokhu, sinesithakazelo kwesikwenzayo iziteshi zomsakazo okukhomba abesifazane. Lokhu izilaleli uzobe ihlukaniswe izingxenye ezimbili: omama kanye izintokazi ukusebenza. Bobabili ulalele umsakazo emini: Lapho ushumayela umsebenzi ehhovisi noma ekhaya, ngakho splurge ku isikhathi ezibizayo ngesikhathi prime akwenzi mqondo. Lapho ngekhono elingcono bungatholakala ngenxa imvamisa ezinikezwa. Ukuze songe imali, ungase futhi senqabe ukukhangisa izimpelasonto ukunciphisa inani ezinikezwa.

Ngokwesiko, ukukhangisa emsakazweni kungcono ukuqala kungakapheli amasonto amabili ngaphambi umcimbi esemthethweni. Loluhlelo abezindaba leli phuzu wabonisa amandla, ngoba inani lezinsuku, siphindwe ngesibalo ezinikezwa ngoba omunye wabo, inquma inani izindleko eziyisisekelo. izindleko Isigaba kumele akhombise izindleko ukudalwa commercial.

Ukuze nokwandisa izindleko advertising umkhankaso, unganikela iziteshi zomsakazo i enana nhlobo noma ngokwengxenye. Ngokwesibonelo, ungakwazi ubaphe ukusakaza esitolo yakho isikhathi esithile. Ngakwelinye ihlangothi, bangase bavume ukunciphisa izindleko endaweni eyodwa (okusakaza) I-clip zakho zomsindo, noma ukubeka izikhangiso zakho mahhala.

Ngemva ufeza umkhankaso wokukhangisa kunqunywa nokwenza kwayo ngokuhambisana nezinhloso okuhloswe kanye nezinga izimpumelelo zabo.