Ukubuyekeza kwami

Inhlangano yenkampani uHerbalife ukubuyekezwa ngokuthi yikuphi okuphikisana kakhulu, imakethe ibilokhu yaziwa kusukela ngo-1980. Ngalesi sikhathi, u-Herbalife, onomkhawulo omkhulu, waphuma zonke izinkampani ezinamakhasimende ezinkampanini eziningi zokumaketha futhi waqala ukubeka phezulu, enqamula inkampani endala kunazo zonke, njenge-Amway, eyakhiwa ngo-1959 futhi ihlala endaweni yesithathu kuphela phezulu. U-Herbalife uhlanganyela ekusabalazweni kwezidakamizwa zokudla eziphilayo - izithako zokudla, okusiza ukulinganisela ukudla okunomsoco, ukunciphisa nokulawula isisindo.

Izinhlobonhlobo ezihlukahlukene zokuphulukiswa kwezifo nokuphulukiswa kwegazi ziye zaziwa kusukela esikhathini esidala, isikhathi eside ngaphambi kokufika kwesidlo sokudla, kodwa manje kuphela lezi zidakamizwa zenzelwe inzuzo yokuhweba. Phakathi kwemikhiqizo yenkampani kukhona imikhiqizo yokunakekela eyodwa, amafutha, izithako zamandla kanye nokudla kwemidlalo.

Abantu abaningi abasebenzisa amalungiselelo e-Herbalife, okubuyekezwa kwawo okutholakala kuyi-intanethi, phawula umphumela omuhle wezingxenye zokudla emzimbeni. Kukhona ukulahlekelwa kwesisindo esingapheli ngaphandle kwemiphumela emibi, kanye nokuthuthukiswa kwenhlalakahle kanye nokusebenza kahle.

Kodwa ama-Herbalife amalungiselelo awasebenzisi kubo bonke abantu ngendlela efanayo. Ungakwazi ukuhlangabezana nokubuyekezwa okubi kakhulu, kubandakanya ochwepheshe. Ngemuva kokufunda mayelana nodokotela ka-Herbalife odokotela, ungabona ukuthi akubona bonke ababheke izithako zokudla ukuze ziwusizo, kanti abanye baze baphikise ukuthi ukusetshenziswa kwabo kubangela umonakalo omkhulu kumuntu. Ngakho-ke, kungaba kuhle ngaphambi kokuqala ukusebenzisa izibuyekezo zezidakamizwa ze-Herbalife zabantu abasebenzisa ukutadisha, kanye nokubonisana nochwepheshe kulo mkhakha.

Umlando wokukhangisa kwenethiwekhi uxhumeke ngegama lomsayense waseMelika, osomabhizinisi nodokotela wezemithi uKar Renberg. Ungumnikazi we-Nutrilite yokuqala yokudla okunomsoco wokuqala emhlabeni. Kodwa ukufaneleka kwakhe okuyinhloko kungukudalwa ngo-1934 kweqhinga elisha lebhizinisi, kamuva okwaziwa ngokuthi ukukhangiswa kwenethiwekhi. Umlando wokuthengiswa kwenethiwekhi waqala ngokuthi ngo-1931 isosayensi wasithola e-alfalfa ngaphezu kwemithombo eminingi yamaprotheni, izinto eziningi eziwusizo, kuhlanganise amavithamini namaminerali, futhi zakhiwe ngesisekelo somsoco.

Ngo-1933, uqala ukuthola umphumela wayo kubangani. Kodwa abanye abangane bafihla amabhokisi ngamapulders, hhayi ukuzama ukuzama. Futhi uKarl ufika umcabango wokuthi uma abantu bekhokha izithasiselo, khona-ke bayokwamukela. Ngakho kwenzeka. Isidakamizwa sanikeze umphumela omuhle. Abangane nabajwayelene nabo babefuna nokuthenga i-powder isimangaliso. Khona-ke umbono weqhinga elisha lebhizinisi liza ku-Renborg. Abangane nabantu ababaziyo baba yizimbangi zokuqala, futhi ubiza ngokuthi ukuthengisa kwakhe uhlelo lokukhangisa ngezincomo.

Okuyinhloko yale ndlela kwakuwukuthi wonke amakhasimende amasha ngokuzenzakalelayo uba ngumthengisi futhi akhiphe inethiwekhi yakhe, ngakho-ke iyaqhubeka nenani elingapheli izikhathi, futhi inkampani inesibopho sokunikeza abasebenzi ngemikhiqizo bese ikhokhela amakhomishana kubo. Inkampani ingakwazi ukuyikhokhela, ngoba ayisebenzisi imali ekukhangiseni, ngoba umthombo wolwazi ngabantu, futhi uma inkampani idayisa imikhiqizo yayo, khona-ke inani lentengo liphansi kakhulu kunezinkampani ezithengisa izimpahla zabanye abantu. Njengomthetho, izinkampani ezinjalo zakha amaphiramidi wezezimali futhi izinkampani ezinjalo ziwa ngokushesha.

Ngakho-ke, ummemezeli, ophezulu, angase asebenze nhlobo, kodwa athole inzalo yokuphila. U-Renborg wayengowokuqala ukulandela isimiso sokuxhaswa, okungukuthi, ummeleli wenkampani usiza umuntu omusha, uqeqesha futhi abe nomthwalo wemfanelo ngomsebenzi wakhe. Ngakho-ke, ukuguqulwa komqondo wokumaketha kuye kwashintsha - kuba yizinga elilodwa lezinga elilodwa kusukela kulelo elilodwa elilodwa, nakuba wonke amagama avela ngemuva kokufa kukaRenborg.

Namuhla ukuguqulwa komqondo wokumaketha ukuthi okokuqala ngqangi ezinkampanini zenethiwekhi akukho okudingeka ukuthi kuthengiswe, kuzokwenziwa amafemu abalingani, futhi abahambisa imininingwane bazosakaza kuphela ulwazi oluhle ngomkhiqizo.